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293 posts categorized "Women Speak!"

February 08, 2019

The Key to the Women's Market - Get Certified!

     
The Key to the Women's Market      
     
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The Key to the Women's Market: Get Certified


The AskPatty.com Certified Female Friendly program is a certification/training and marketing/advertising support program aimed at giving automotive businesses the tools to better reach the eyes and ears of the female consumer.  

From initial training, performed online in 18 video training modules at our training portal, to the exceptional advertising and marketing support including access to our constantly-updated marketing portal, you'll have all the skills and tools you need to connect with women in your local area. Enjoy planners, social media graphics, flyers, mailers, web banners, information on car care clinics, monthly webinars, and more, all with one goal in mind: to help you win with women!
 
 
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For Brands

Revitalize your automotive brand to resonate with the majority decision maker in all automotive purchases: women.
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For Dealerships

Create a female-focused culture. Break away from the competition, deliver amazing results and win market-share with women.
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For Aftermarket

Whether your specialty is service, lube, tire, wash, or accessories, reinvigorate your marketing with a fresh, female focus.
 
 
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Just the Basics: Training, Certification, and Self-Serve Marketing

The basic level of the Certified Female Friendly program contains the do-it-yourself tools you'll need to win with women all year round. First, you'll complete our online interactive Certified Female Friendly Training program consisting of a series of video modules. However, getting certified doesn't end when the sticker is on your door. Every month we'll provide you with fresh ideas, promotional guides, social media materials, pre-designed art assets for flyers, mailers, and web graphics, and more - all designed to help you communicate more effectively with women across all social channels. Attend monthly webinars and get key insights on marketing to women topics. Armed with the AskPatty Promise and our creative expertise, your business is sure to wow the women in your area.

$350/year
Training Enrollment: $85 per trainee (one time)

 
 

Marketing Done Lite: Everything in the basic program, plus quarterly marketing support.

The middle tier of the program is something we call our "Lite Marketing Program." It is intended for businesses who wish to have some hands-on marketing support from our team, including quarterly consultations, custom creative, and marketing planning. Meet with our team once per quarter and let us give you hands-on insights into how your business can better reach the women in your own local community.

$750/year
Training Enrollment: $85 per trainee (one tim
e)

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The Works: The Premier AskPatty Program with Monthly Marketing Support

For businesses who want to be marketing to women powerhouses, this program provides monthly consultations, custom creative, custom built and executed promotions, and more. Agency-style support with the female consumer in mind, in addition to access to our expansive library of pre-designed pieces, social media content, webinars, and more.

You Choose: $199 / month, or
$2,029.80/year (a savings of 15%)
Integration and Setup: $350 (one time)
Training Enrollment: $85 per trainee (one time)

 
 

Groups, Brands, and More: One Size Doesn't Always Fit All.

Over the years we've developed the three tiers of our program to best serve the vast majority of our Certified Female Friendly Customers, but we know that one size - or three sizes - will not always fit everyone. For multi-location groups, larger brands, and similar businesses, we are happy to offer custom programming tailor fit for your organization, with options including live on-site training, bundle pricing, and more. Let's talk about how we can make AskPatty Certified Female Friendly work for you.

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Questions?

Have questions before you commit? Complete a contact form and schedule a live demo with our staff. We'll cover the program with you in detail, educate you as to how you could benefit, and answer any questions you may have.

 
 
Did You Know?  Automotive Statistics about Women
 
 
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Women account for 65% of all new car purchases and 53% of all used car purchases.  What's more, women have an influence over as much as 95% of all new and used vehicle purchases, even if they're not the one signing on the dotted line. 

However you shake it, that is a profound influence for women!
 
 
Across new car, used car, tire, and service sales, the influence of women can be found in 95% of all purchases made.  That's an astounding amount - made even more important when you consider that only 5% of all automotive businesses are owned by women.

If you're not communicating effectively with women, you're not communicating with your base.
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Think the influence of women on auto purchases is the same as it ever was?  Think again.  In 1972, only 4% of drivers on the road were women.  Today, it's nearly half.

The influence of women on automotive purchases is far more significant now than it was in the late 20th century - believe it!
 
 
If you have a service lane, or you own a service center, you've probably noticed a lot of women customers.  It turns out that 65% of women prefer to take their own vehicles in for service, rather than trusting their husband or another male to do it for them.

In some areas, this statistic reaches as high as 80%.  If you're not providing exceptional service to women in the service lane, you are almost certainly hurting your bottom line.
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Learn More and Get Certified
 
THANK YOU for your interest the
AskPatty.com Certified Female Friendly Program!
 

©2019 AskPatty.com, Inc. This site, its contents and all related content, formats and documents are copyrighted property of AskPatty.com, Inc and are not to be reproduced or republished without the written consent of AskPatty.com, Inc. - AskPatty® and Certified Female Friendly® are U.S. registered trademarks owned by AskPatty.com, Inc

Phone 888-737-8599
Email info@askpatty.com


 
 

June 11, 2018

AskPatty Featured in National Oil & Lube News

AskPatty CEO Jody DeVere loves helping automotive retailers make their locations more comfortable, welcoming, and appealing to women.  Here at AskPatty, we do that in part through our Certified Female Friendly training and consulting program, but it doesn't stop there.  Jody DeVere is always looking for opportunities to share her insights as a marketing to women expert, and this month she did just that, in two separate pieces for National Oil & Lube News.

In "How to Appeal to Women in the Shop Today, It is More Than Clean Bathrooms", Jody shares insights on keeping those restrooms as female friendly as possible: “The restrooms need to be more than ‘just clean,’” she says. “We suggest you use scented ‘female friendly’ hand soap, provide diapers and feminine products and use pleasing décor.”

Read the entire article here.

In "Female Friendly: How to Attract, Hire and Retain Women as Employees," Jody shares her knowledge is what is becoming a very large part of the marketing to women in automotive realm: hiring and retaining more women employees at automotive businesses.   In this article, Jody shares her guidelines for creating a female-friendly culture at a location, setting yourself apart with women not only as an automotive retailer, but as a potential employer. 

Read the entire article here.

November 22, 2017

The Rebelle Rally is calling…make 2018 the year you #JoinTheRebelle

RebelleRally StartLineThe Rebelle Rally is calling…make 2018 the year you #JoinTheRebelle. Meet Charlene Bower of the Ladies Off-Road Network and one of the 2016 winners of the Rebele Rally on November 3oth during the LA Auto Show media days and Emily Miller, the Founder of the Rebelle Rally on December 1, 2017 during the #LAAUTOSHOW in the Girl's Pit Stop booth. The booth is located in "THE GARAGE" AFTERMARKET, Powered by Prestone. The Garage at the LA Auto Show is where car culture lives and the LA Auto Show is co-promoting our booth and the events taking place their as the place for women to visit during the show.

Purchase LA Auto Show Tickets Here.

The second annual Rebelle Rally 2017, took place October 12th - 21st, starting from near Squaw Valley CA to Glamis CA over 7 days. The Rebelle is headed up by Emily Miller, a seasoned off-road trainer, Baja 1000 and Rallye Aïcha des Gazelles podium winner mentored by off-road racing legend, Rod Hall

It is the first women’s off-road navigation rally raid in the United States. Blending the love of driving with the ultimate challenge of precise navigation, the Rebelle tests your skills over 7 days of competition. It is not a race for speed, but a unique and demanding event based on the elements of headings, hidden checkpoints, time, and distance using maps, compass, and road book.

Title Sponsor of the Rebelle Rally 2017: Hoehn Adventures - Through an evolving series of racing events across the world, we seek to inspire those who love the power of challenge and the joy of pushing the boundaries.

VEHICLE CLASSES - ( These are daily drivers with limited aftermarket upgrades)

» 4×4 – 4-wheel drive vehicles that have a two-speed transfer case (low range)
» Examples – Pickup trucks & SUVs with 4WD including Toyota Tacoma 4×4, Chevy Colorado, Land Rover / Range Rover, etc.
» Crossover – Unibody construction with all-wheel drive (no low range)
» Examples – Subaru Forrester/Outback, Mitsubishi Outlander, Toyota RAV4, etc.
Note: There is a "Bone Stock" clarification for vehicles with no aftermarket upgrades.

RebelleRallyGroup1Quotes from the 2017 Rebelle RallyCompetitors:

Thuy Davis and Tracey Ristow Team #156 - Team Dandelion Adventures

Thuy, "The Rebelle Rally is a journey that cannot be described with words, it can only be experienced. It will place a mirror in front of you and it's up to you to acknowledge it or avoid it."

Tracey, "The rally itself is the cherry on top, the real prize is meeting so many amazing women!"

Tiffany Lauer Walker Team #154 - Road Less Traveled

"A dream only imagined that became a reality!"

Meli Bell Team #204 - Team Hoehn Adventures, AKA “The Goldie Girls”

"When you complete the Rebelle, you understand it is about so much more than driving and navigating, the way that "To Break in A Glove" is not only about baseball!"

Andrea Shaffer Team #126 - Team Sugar High

"The rally is so much more than a competition, it becomes a family."

Marty Lawrence Team #206 Team BLTN

"Know your vehicle. Know your partner."

Limited registration to only 50 teams for 2018!  Our mission is to provide a world-class event and competition and only 50 coveted spots are up for grabs.  Once the spots are filled, we will close registration, even if it is prior to the September 10th, 2018 deadline.

Join the Rebelle - REGISTER ONLINE NOW - 
Early registration pricing, returning Rebelle pricing, and installments available.

2018RebelleRally
Photo by Paolo Baraldi Photographer.

October 29, 2016

AskPatty Dear Diary Entry #2 - #RebelleRally in 3 Words

Rebelle_rally-CvvAgqyUAAEkRFkThe Rebelle Rally is the first women’s off-road navigation rally raid in the United States. Blending the love of driving with the ultimate challenge of precise navigation, the Rebelle tests your skills over seven days of competition. It is not a race for speed, but a unique and demanding event based on the elements of headings, hidden checkpoints, time, and distance using maps, compass, and roadbook.

Continue reading "AskPatty Dear Diary Entry #2 - #RebelleRally in 3 Words" »

October 25, 2016

Chevrolet Makes Strides Against #BreastCancer Again for 2016

Making-strides_against_breast_cancerFor the sixth consecutive year Chevrolet and General Motors employees, dealers, and customers have banded together to fight breast cancer by supporting the American Cancer Society’s Making Strides Against Breast Cancer® walks during October.

The brand has raised nearly $6 million since 2011, with record support in 2015. Once again, Chevrolet plans to participate in several events and activities throughout October.

“All across Chevrolet, we are proud to be part of the fight against breast cancer,” said Paul Edwards, U.S. vice president, Chevrolet Marketing. “Last year was a record year in Chevrolet helping the American Cancer Society sponsor 84 walks and raising nearly $1.6 million for its programs. We fully expect to exceed last year’s contributions.”

Continue reading "Chevrolet Makes Strides Against #BreastCancer Again for 2016" »

October 24, 2016

AskPatty Dear Diary Entry #1 Rebelle Rally

EmilyMiller Tim Calver Photography.My time with the Rebelle's this week was transformative, exciting, memorable, awe-inspiring and extremely motivating. Watching all these amazing women compete under such difficult challenges was awesome! More on my adventures in Dear Diary Entry #2 coming soon.

The Rebelle Rally is the first women’s off-road navigation rally raid in the United States. Blending the love of driving with the ultimate challenge of precise navigation, the Rebelle tests your skills over 7 days of competition.

It is not a race for speed, but a unique and demanding precision event based on the elements of time, distance, headings, and hidden checkpoints using maps, compass, and road-book. Teams of two women, (driver/navigator), will spend seven days driving mostly off-road from Lake Tahoe to the sand dunes of Southern California. Best of all, you get to leave your cell phone, computer, GPS, & headaches behind. It’s all about YOU. And your endless abilities.

Continue reading "AskPatty Dear Diary Entry #1 Rebelle Rally" »

October 10, 2016

AskPatty says Goodbye to our Dear Friend, Holly Reich

Holly_Reich-facebook_photo_by_Holly-13698162_10154381440883675_1828193575124161601_o It was a shocking moment on Thursday morning, when I received an email from my friend Connie Keane at MotorMatters that said “Our friend Holly is dying today. I'm so sick over it.” I was devastated. I knew that Holly had been fighting cancer in the last year, but I had no idea it had become so dire. I also didn’t know that this was the fifth time in 20 years that Holly had faced this horrible disease.

Holly Reich was a fellow automotive journalist. I have been reading and editing her content for nearly a decade, but in the last few years, we became much better friends. It is because of this friendship that I have struggled with publishing this tribute to her; I just can't bear to say goodbye to this lovely woman.

Continue reading "AskPatty says Goodbye to our Dear Friend, Holly Reich" »

May 22, 2016

AskPatty.com is Celebrating Our 10 Year Anniversary

APBirthday10

May 09, 2016

Navigating the All-Women Off-Road Rebelle Rally

1-Nav Training (100)
“If you do not know where you come from, then you don't know where you are, and if you don't know where you are, then you don't know where you're going. And if you don't know where you're going, you're probably going wrong.” Terry Terry Pratchett, Author of Discworld.


Saying goodbye to my GPS, turn-by-turn directions, and thoughts of self driving cars for a weekend, I accepted an invitation join the Rebelle Rally for a two-day Basic Navigation Class. Yes, the old-fashioned kind with a compass and map, a skill-set I found to be quite humbling -- yet empowering to learn.

What is the Rebelle Rally?
The Rebelle Rally is the first women’s off-road navigation rally raid in the United States, coming together in large part by the efforts of off-road pro Emily Miller, visionary and leader. Teams of two women, (driver/navigator), will spend seven days driving mostly off-road from Lake Tahoe to the sand dunes of Southern California. Best of all, you get to leave your cell phone, computer, GPS, & headaches behind. It’s all about YOU. And your endless abilities.

Continue reading "Navigating the All-Women Off-Road Rebelle Rally " »

January 30, 2016

A Woman’s Perspective on Leading by Women in the Auto Care Industry

Womans-Perspective-Full-PageThe new book, “A Woman’s Perspective on Leading” is by Women in the Auto Care Industry is Raising Money for Scholarships for women in the automotive aftermarket!

Unveiled during AAPEX 2015, “A Woman’s Perspective on Leading” is an essay anthology featuring women leading the way in the automotive aftermarket, including a chapter written by our own Jody DeVere CEO of AskPatty.com.

Donations benefit the Car Care Council Women’s Board Scholarship program. Learn more.

Order your copy today!

Continue reading "A Woman’s Perspective on Leading by Women in the Auto Care Industry" »




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