AskPatty CEO Jody DeVere loves helping automotive retailers make their locations more comfortable, welcoming, and appealing to women. Here at AskPatty, we do that in part through our Certified Female Friendly training and consulting program, but it doesn't stop there. Jody DeVere is always looking for opportunities to share her insights as a marketing to women expert, and this month she did just that, in two separate pieces for National Oil & Lube News.
In "How to Appeal to Women in the Shop Today, It is More Than Clean Bathrooms", Jody shares insights on keeping those restrooms as female friendly as possible: “The restrooms need to be more than ‘just clean,’” she says. “We suggest you use scented ‘female friendly’ hand soap, provide diapers and feminine products and use pleasing décor.”
In "Female Friendly: How to Attract, Hire and Retain Women as Employees," Jody shares her knowledge is what is becoming a very large part of the marketing to women in automotive realm: hiring and retaining more women employees at automotive businesses. In this article, Jody shares her guidelines for creating a female-friendly culture at a location, setting yourself apart with women not only as an automotive retailer, but as a potential employer.
The Rebelle Rally is calling…make 2018 the year you #JoinTheRebelle. Meet Charlene Bower of the Ladies Off-Road Network and one of the 2016 winners of the Rebele Rally on November 3oth during the LA Auto Show media days and Emily Miller, the Founder of the Rebelle Rally on December 1, 2017 during the #LAAUTOSHOW in the Girl's Pit Stop booth. The booth is located in "THE GARAGE" AFTERMARKET, Powered by Prestone. The Garage at the LA Auto Show is where car culture lives and the LA Auto Show is co-promoting our booth and the events taking place their as the place for women to visit during the show.
Purchase LA Auto Show Tickets Here.
The second annual Rebelle Rally 2017, took place October 12th - 21st, starting from near Squaw Valley CA to Glamis CA over 7 days. The Rebelle is headed up by Emily Miller, a seasoned off-road trainer, Baja 1000 and Rallye Aïcha des Gazelles podium winner mentored by off-road racing legend, Rod Hall.
It is the first women’s off-road navigation rally raid in the United States. Blending the love of driving with the ultimate challenge of precise navigation, the Rebelle tests your skills over 7 days of competition. It is not a race for speed, but a unique and demanding event based on the elements of headings, hidden checkpoints, time, and distance using maps, compass, and road book.
Title Sponsor of the Rebelle Rally 2017: Hoehn Adventures - Through an evolving series of racing events across the world, we seek to inspire those who love the power of challenge and the joy of pushing the boundaries.
VEHICLE CLASSES - ( These are daily drivers with limited aftermarket upgrades)
» 4×4 – 4-wheel drive vehicles that have a two-speed transfer case (low range)
» Examples – Pickup trucks & SUVs with 4WD including Toyota Tacoma 4×4, Chevy Colorado, Land Rover / Range Rover, etc.
» Crossover – Unibody construction with all-wheel drive (no low range)
» Examples – Subaru Forrester/Outback, Mitsubishi Outlander, Toyota RAV4, etc.
Note: There is a "Bone Stock" clarification for vehicles with no aftermarket upgrades.
Thuy Davis and Tracey Ristow Team #156 - Team Dandelion Adventures
Thuy, "The Rebelle Rally is a journey that cannot be described with words, it can only be experienced. It will place a mirror in front of you and it's up to you to acknowledge it or avoid it."
Tracey, "The rally itself is the cherry on top, the real prize is meeting so many amazing women!"
Tiffany Lauer Walker Team #154 - Road Less Traveled
"A dream only imagined that became a reality!"
"When you complete the Rebelle, you understand it is about so much more than driving and navigating, the way that "To Break in A Glove" is not only about baseball!"
Andrea Shaffer Team #126 - Team Sugar High
"The rally is so much more than a competition, it becomes a family."
Marty Lawrence Team #206 Team BLTN
"Know your vehicle. Know your partner."
Limited registration to only 50 teams for 2018! Our mission is to provide a world-class event and competition and only 50 coveted spots are up for grabs. Once the spots are filled, we will close registration, even if it is prior to the September 10th, 2018 deadline.
Join the Rebelle - REGISTER ONLINE NOW -
Early registration pricing, returning Rebelle pricing, and installments available.
The Rebelle Rally is the first women’s off-road navigation rally raid in the United States. Blending the love of driving with the ultimate challenge of precise navigation, the Rebelle tests your skills over seven days of competition. It is not a race for speed, but a unique and demanding event based on the elements of headings, hidden checkpoints, time, and distance using maps, compass, and roadbook.
For the sixth consecutive year Chevrolet and General Motors employees, dealers, and customers have banded together to fight breast cancer by supporting the American Cancer Society’s Making Strides Against Breast Cancer® walks during October.
The brand has raised nearly $6 million since 2011, with record support in 2015. Once again, Chevrolet plans to participate in several events and activities throughout October.
“All across Chevrolet, we are proud to be part of the fight against breast cancer,” said Paul Edwards, U.S. vice president, Chevrolet Marketing. “Last year was a record year in Chevrolet helping the American Cancer Society sponsor 84 walks and raising nearly $1.6 million for its programs. We fully expect to exceed last year’s contributions.”
My time with the Rebelle's this week was transformative, exciting, memorable, awe-inspiring and extremely motivating. Watching all these amazing women compete under such difficult challenges was awesome! More on my adventures in Dear Diary Entry #2 coming soon.
The Rebelle Rally is the first women’s off-road navigation rally raid in the United States. Blending the love of driving with the ultimate challenge of precise navigation, the Rebelle tests your skills over 7 days of competition.
It is not a race for speed, but a unique and demanding precision event based on the elements of time, distance, headings, and hidden checkpoints using maps, compass, and road-book. Teams of two women, (driver/navigator), will spend seven days driving mostly off-road from Lake Tahoe to the sand dunes of Southern California. Best of all, you get to leave your cell phone, computer, GPS, & headaches behind. It’s all about YOU. And your endless abilities.
It was a shocking moment on Thursday morning, when I received an email from my friend Connie Keane at MotorMatters that said “Our friend Holly is dying today. I'm so sick over it.” I was devastated. I knew that Holly had been fighting cancer in the last year, but I had no idea it had become so dire. I also didn’t know that this was the fifth time in 20 years that Holly had faced this horrible disease.
Holly Reich was a fellow automotive journalist. I have been reading and editing her content for nearly a decade, but in the last few years, we became much better friends. It is because of this friendship that I have struggled with publishing this tribute to her; I just can't bear to say goodbye to this lovely woman.
“If you do not know where you come from, then you don't know where you are, and if you don't know where you are, then you don't know where you're going. And if you don't know where you're going, you're probably going wrong.” Terry Terry Pratchett, Author of Discworld.
Saying goodbye to my GPS, turn-by-turn directions, and thoughts of self driving cars for a weekend, I accepted an invitation join the Rebelle Rally for a two-day Basic Navigation Class. Yes, the old-fashioned kind with a compass and map, a skill-set I found to be quite humbling -- yet empowering to learn.
What is the Rebelle Rally?
The Rebelle Rally is the first women’s off-road navigation rally raid in the United States, coming together in large part by the efforts of off-road pro Emily Miller, visionary and leader. Teams of two women, (driver/navigator), will spend seven days driving mostly off-road from Lake Tahoe to the sand dunes of Southern California. Best of all, you get to leave your cell phone, computer, GPS, & headaches behind. It’s all about YOU. And your endless abilities.
Unveiled during AAPEX 2015, “A Woman’s Perspective on Leading” is an essay anthology featuring women leading the way in the automotive aftermarket, including a chapter written by our own Jody DeVere CEO of AskPatty.com.
Donations benefit the Car Care Council Women’s Board Scholarship program. Learn more.
Order your copy today!