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229 posts categorized "What Women Want!"

February 08, 2019

The Key to the Women's Market - Get Certified!

     
The Key to the Women's Market      
     
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The Key to the Women's Market: Get Certified


The AskPatty.com Certified Female Friendly program is a certification/training and marketing/advertising support program aimed at giving automotive businesses the tools to better reach the eyes and ears of the female consumer.  

From initial training, performed online in 18 video training modules at our training portal, to the exceptional advertising and marketing support including access to our constantly-updated marketing portal, you'll have all the skills and tools you need to connect with women in your local area. Enjoy planners, social media graphics, flyers, mailers, web banners, information on car care clinics, monthly webinars, and more, all with one goal in mind: to help you win with women!
 
 
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For Brands

Revitalize your automotive brand to resonate with the majority decision maker in all automotive purchases: women.
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For Dealerships

Create a female-focused culture. Break away from the competition, deliver amazing results and win market-share with women.
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For Aftermarket

Whether your specialty is service, lube, tire, wash, or accessories, reinvigorate your marketing with a fresh, female focus.
 
 
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Just the Basics: Training, Certification, and Self-Serve Marketing

The basic level of the Certified Female Friendly program contains the do-it-yourself tools you'll need to win with women all year round. First, you'll complete our online interactive Certified Female Friendly Training program consisting of a series of video modules. However, getting certified doesn't end when the sticker is on your door. Every month we'll provide you with fresh ideas, promotional guides, social media materials, pre-designed art assets for flyers, mailers, and web graphics, and more - all designed to help you communicate more effectively with women across all social channels. Attend monthly webinars and get key insights on marketing to women topics. Armed with the AskPatty Promise and our creative expertise, your business is sure to wow the women in your area.

$350/year
Training Enrollment: $85 per trainee (one time)

 
 

Marketing Done Lite: Everything in the basic program, plus quarterly marketing support.

The middle tier of the program is something we call our "Lite Marketing Program." It is intended for businesses who wish to have some hands-on marketing support from our team, including quarterly consultations, custom creative, and marketing planning. Meet with our team once per quarter and let us give you hands-on insights into how your business can better reach the women in your own local community.

$750/year
Training Enrollment: $85 per trainee (one tim
e)

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The Works: The Premier AskPatty Program with Monthly Marketing Support

For businesses who want to be marketing to women powerhouses, this program provides monthly consultations, custom creative, custom built and executed promotions, and more. Agency-style support with the female consumer in mind, in addition to access to our expansive library of pre-designed pieces, social media content, webinars, and more.

You Choose: $199 / month, or
$2,029.80/year (a savings of 15%)
Integration and Setup: $350 (one time)
Training Enrollment: $85 per trainee (one time)

 
 

Groups, Brands, and More: One Size Doesn't Always Fit All.

Over the years we've developed the three tiers of our program to best serve the vast majority of our Certified Female Friendly Customers, but we know that one size - or three sizes - will not always fit everyone. For multi-location groups, larger brands, and similar businesses, we are happy to offer custom programming tailor fit for your organization, with options including live on-site training, bundle pricing, and more. Let's talk about how we can make AskPatty Certified Female Friendly work for you.

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Questions?

Have questions before you commit? Complete a contact form and schedule a live demo with our staff. We'll cover the program with you in detail, educate you as to how you could benefit, and answer any questions you may have.

 
 
Did You Know?  Automotive Statistics about Women
 
 
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Women account for 65% of all new car purchases and 53% of all used car purchases.  What's more, women have an influence over as much as 95% of all new and used vehicle purchases, even if they're not the one signing on the dotted line. 

However you shake it, that is a profound influence for women!
 
 
Across new car, used car, tire, and service sales, the influence of women can be found in 95% of all purchases made.  That's an astounding amount - made even more important when you consider that only 5% of all automotive businesses are owned by women.

If you're not communicating effectively with women, you're not communicating with your base.
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Think the influence of women on auto purchases is the same as it ever was?  Think again.  In 1972, only 4% of drivers on the road were women.  Today, it's nearly half.

The influence of women on automotive purchases is far more significant now than it was in the late 20th century - believe it!
 
 
If you have a service lane, or you own a service center, you've probably noticed a lot of women customers.  It turns out that 65% of women prefer to take their own vehicles in for service, rather than trusting their husband or another male to do it for them.

In some areas, this statistic reaches as high as 80%.  If you're not providing exceptional service to women in the service lane, you are almost certainly hurting your bottom line.
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Learn More and Get Certified
 
THANK YOU for your interest the
AskPatty.com Certified Female Friendly Program!
 

©2019 AskPatty.com, Inc. This site, its contents and all related content, formats and documents are copyrighted property of AskPatty.com, Inc and are not to be reproduced or republished without the written consent of AskPatty.com, Inc. - AskPatty® and Certified Female Friendly® are U.S. registered trademarks owned by AskPatty.com, Inc

Phone 888-737-8599
Email info@askpatty.com


 
 

August 02, 2018

What Can Auto Businesses Do to Communicate More Effectively with Women? Step One: Get Certified!

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For auto business owners, the idea of communicating more effectively with women shouldn’t be a controversial one at all. In the United States alone there are half a million women who are actively seeking to buy a new car at any given time. Women have a heavy influence on all automotive purchases (85% of them), from the showroom to the service lane, and yet 74% of women – three quarters of us – feel misunderstood by the auto industry.

When an automotive business decides to take their commitment to women seriously, it’s time for their marketing to move beyond this vague idea of influence, and start thinking about speaking the language that women want to hear. Car dealers should start asking “What do women value most about a new car?” Service providers should be asking “What would get a busy mom to trust my wrench over someone else’s?” In other words – what do women value?

Women value being heard. Women value their families. Women value their own comfort. Women value safety and peace of mind. Women want to be treated the same as men – they want to be seen and heard and valued for who they are, and what’s important to them.

That’s where AskPatty.com comes in.

Join the AskPatty Nation with the Certified Female Friendly Program

Since 2006, our Certified Female Friendly program has been helping educate automotive professionals on the age-old question of “What women want,” and since then we’ve constantly been evolving the program to be effective for the current state of the industry in its attitudes toward women.

When an automotive business makes the decision to become Certified Female Friendly, they are not just placing a sticker on their door and getting a search listing on our website. They are making a commitment to honor the AskPatty promise – to provide women customers with nothing less than the best in customer care from start to finish and beyond.

And it’s not only about women – Certified Female Friendly locations strive to be family friendly, kid friendly, pet friendly, and accessible to customers with disabilities. In short, the AskPatty Nation of Certified Female Friendly retailers is a new kind of automotive retailer – one that serves people first.

Training, Tools, and Trust

Everyone who makes the commitment to become Certified Female Friendly goes through our online, robust certification training program. This training includes education on everything from the sales process to marketing and social media – all with women customers in mind. Once you’ve finished, you’ll have the basic skills you need to effectively communicate with women. However, just knowing the material isn’t enough. The point is to become Certified Female Friendly, and to truly incorporate those lessons in how you do business every day.

Once you’re finished with the certification training, your education isn’t finished, because AskPatty.com provides its Certified Female Friendly clients with a monthly webinar, always on a specific topic within the realm of marketing to women. These webinars are recorded and archived – a wealth of knowledge at your fingertips.

Also available are the many, many assets available on the AskPatty Marketing Portal website. All of our recorded webinars are archived there, as well as comprehensive guides on how to put together various promotions such as a Car Care Clinic, how to use your smartphone to create professional-quality video for your social media presence, and how to incorporate the AskPatty Certification into your existing marketing and advertising.

We serve our Certified Female Friendly clients month after month by way of originally designed monthly sets of marketing materials, social media graphics, tips and tricks, all designed to help you communicate more effectively with women than ever before. Each month, you’ll receive a fresh mailing of assets in our PULSE e-newsletter, and all of those materials are categorized and stored on our marketing portal, so you can access them anytime, anywhere.

When it comes to winning the loyalty of women customers in the automotive world, the key word is Trust – and we’ve designed everything about our Certified Female Friendly Program, from the branding to the materials – to enhance the trust in your relationship to your women customers.

If you’re an owner, manager, internet director, or marketing director for an automotive business of any type – dealership, service center, tire center, quick lube, collision center, car wash, or even credit union – show your women customers that you’re ready to take them seriously.

Join the AskPatty nation and Get Certified Female Friendly today.

 

 

 

AskPatty.com Certified Female Friendly®
www.certifiedfemalefriendly.com

PH: 888-737-8599 x 1 for Sales

email: sales@askpatty.com

 

November 22, 2017

The Rebelle Rally is calling…make 2018 the year you #JoinTheRebelle

RebelleRally StartLineThe Rebelle Rally is calling…make 2018 the year you #JoinTheRebelle. Meet Charlene Bower of the Ladies Off-Road Network and one of the 2016 winners of the Rebele Rally on November 3oth during the LA Auto Show media days and Emily Miller, the Founder of the Rebelle Rally on December 1, 2017 during the #LAAUTOSHOW in the Girl's Pit Stop booth. The booth is located in "THE GARAGE" AFTERMARKET, Powered by Prestone. The Garage at the LA Auto Show is where car culture lives and the LA Auto Show is co-promoting our booth and the events taking place their as the place for women to visit during the show.

Purchase LA Auto Show Tickets Here.

The second annual Rebelle Rally 2017, took place October 12th - 21st, starting from near Squaw Valley CA to Glamis CA over 7 days. The Rebelle is headed up by Emily Miller, a seasoned off-road trainer, Baja 1000 and Rallye Aïcha des Gazelles podium winner mentored by off-road racing legend, Rod Hall

It is the first women’s off-road navigation rally raid in the United States. Blending the love of driving with the ultimate challenge of precise navigation, the Rebelle tests your skills over 7 days of competition. It is not a race for speed, but a unique and demanding event based on the elements of headings, hidden checkpoints, time, and distance using maps, compass, and road book.

Title Sponsor of the Rebelle Rally 2017: Hoehn Adventures - Through an evolving series of racing events across the world, we seek to inspire those who love the power of challenge and the joy of pushing the boundaries.

VEHICLE CLASSES - ( These are daily drivers with limited aftermarket upgrades)

» 4×4 – 4-wheel drive vehicles that have a two-speed transfer case (low range)
» Examples – Pickup trucks & SUVs with 4WD including Toyota Tacoma 4×4, Chevy Colorado, Land Rover / Range Rover, etc.
» Crossover – Unibody construction with all-wheel drive (no low range)
» Examples – Subaru Forrester/Outback, Mitsubishi Outlander, Toyota RAV4, etc.
Note: There is a "Bone Stock" clarification for vehicles with no aftermarket upgrades.

RebelleRallyGroup1Quotes from the 2017 Rebelle RallyCompetitors:

Thuy Davis and Tracey Ristow Team #156 - Team Dandelion Adventures

Thuy, "The Rebelle Rally is a journey that cannot be described with words, it can only be experienced. It will place a mirror in front of you and it's up to you to acknowledge it or avoid it."

Tracey, "The rally itself is the cherry on top, the real prize is meeting so many amazing women!"

Tiffany Lauer Walker Team #154 - Road Less Traveled

"A dream only imagined that became a reality!"

Meli Bell Team #204 - Team Hoehn Adventures, AKA “The Goldie Girls”

"When you complete the Rebelle, you understand it is about so much more than driving and navigating, the way that "To Break in A Glove" is not only about baseball!"

Andrea Shaffer Team #126 - Team Sugar High

"The rally is so much more than a competition, it becomes a family."

Marty Lawrence Team #206 Team BLTN

"Know your vehicle. Know your partner."

Limited registration to only 50 teams for 2018!  Our mission is to provide a world-class event and competition and only 50 coveted spots are up for grabs.  Once the spots are filled, we will close registration, even if it is prior to the September 10th, 2018 deadline.

Join the Rebelle - REGISTER ONLINE NOW - 
Early registration pricing, returning Rebelle pricing, and installments available.

2018RebelleRally
Photo by Paolo Baraldi Photographer.

October 29, 2016

AskPatty Dear Diary Entry #2 - #RebelleRally in 3 Words

Rebelle_rally-CvvAgqyUAAEkRFkThe Rebelle Rally is the first women’s off-road navigation rally raid in the United States. Blending the love of driving with the ultimate challenge of precise navigation, the Rebelle tests your skills over seven days of competition. It is not a race for speed, but a unique and demanding event based on the elements of headings, hidden checkpoints, time, and distance using maps, compass, and roadbook.

Continue reading "AskPatty Dear Diary Entry #2 - #RebelleRally in 3 Words" »

October 24, 2016

AskPatty Dear Diary Entry #1 Rebelle Rally

EmilyMiller Tim Calver Photography.My time with the Rebelle's this week was transformative, exciting, memorable, awe-inspiring and extremely motivating. Watching all these amazing women compete under such difficult challenges was awesome! More on my adventures in Dear Diary Entry #2 coming soon.

The Rebelle Rally is the first women’s off-road navigation rally raid in the United States. Blending the love of driving with the ultimate challenge of precise navigation, the Rebelle tests your skills over 7 days of competition.

It is not a race for speed, but a unique and demanding precision event based on the elements of time, distance, headings, and hidden checkpoints using maps, compass, and road-book. Teams of two women, (driver/navigator), will spend seven days driving mostly off-road from Lake Tahoe to the sand dunes of Southern California. Best of all, you get to leave your cell phone, computer, GPS, & headaches behind. It’s all about YOU. And your endless abilities.

Continue reading "AskPatty Dear Diary Entry #1 Rebelle Rally" »

May 22, 2016

AskPatty.com is Celebrating Our 10 Year Anniversary

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May 19, 2016

Sears Auto Center Wants to Keep “Women on the Move”

Sears-AskPatty-Women_on_the_move-car_care

Car Care Tips Every Woman Driver Should Know

Here at AskPatty, we receive thousands of auto-related questions from women looking for advice from our expert panel. 

Follow Sears Auto on Facebook Follow Sears Auto on Google plus Follow Sears Auto on Instagram Follow Sears Auto on Linked in Follow Sears Auto on Twitter Follow Sears Auto on You Tube Of these, about 85% are women with questions about car care – so it's clear that this is something women want to know about!

This spring we're teaming up with Sears Auto Center to present a free Car Care Clinic to keep “Women on the Move”, so we're kicking things off with some great must-know car care tips.  If you're looking for a little Car Care 101, read on – if you want to learn even more, get to a Sears Auto Center Car Care Clinic on May 21! 

Continue reading "Sears Auto Center Wants to Keep “Women on the Move”" »

May 09, 2016

Navigating the All-Women Off-Road Rebelle Rally

1-Nav Training (100)
“If you do not know where you come from, then you don't know where you are, and if you don't know where you are, then you don't know where you're going. And if you don't know where you're going, you're probably going wrong.” Terry Terry Pratchett, Author of Discworld.


Saying goodbye to my GPS, turn-by-turn directions, and thoughts of self driving cars for a weekend, I accepted an invitation join the Rebelle Rally for a two-day Basic Navigation Class. Yes, the old-fashioned kind with a compass and map, a skill-set I found to be quite humbling -- yet empowering to learn.

What is the Rebelle Rally?
The Rebelle Rally is the first women’s off-road navigation rally raid in the United States, coming together in large part by the efforts of off-road pro Emily Miller, visionary and leader. Teams of two women, (driver/navigator), will spend seven days driving mostly off-road from Lake Tahoe to the sand dunes of Southern California. Best of all, you get to leave your cell phone, computer, GPS, & headaches behind. It’s all about YOU. And your endless abilities.

Continue reading "Navigating the All-Women Off-Road Rebelle Rally " »

February 05, 2016

The Latest Driver Safety Technologies

Car_technology-iStock_000045322586-cosmin4000Every day, we're getting closer and closer to self-driving cars. In fact, a number of models are already on the market that are more than capable of driving hundreds of miles on the Interstate with almost no input from a human being.

Currently, they're required by law to disengage if the driver doesn't touch the steering wheel every so often, but the capability is here right now.

Meanwhile, the features that enable this capability are being marketed independently as the following driver safety technologies.

Continue reading "The Latest Driver Safety Technologies" »

January 30, 2016

A Woman’s Perspective on Leading by Women in the Auto Care Industry

Womans-Perspective-Full-PageThe new book, “A Woman’s Perspective on Leading” is by Women in the Auto Care Industry is Raising Money for Scholarships for women in the automotive aftermarket!

Unveiled during AAPEX 2015, “A Woman’s Perspective on Leading” is an essay anthology featuring women leading the way in the automotive aftermarket, including a chapter written by our own Jody DeVere CEO of AskPatty.com.

Donations benefit the Car Care Council Women’s Board Scholarship program. Learn more.

Order your copy today!

Continue reading "A Woman’s Perspective on Leading by Women in the Auto Care Industry" »




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