As we enter the second decade of the 21st century, women are on the verge of attaining economic parity with men--something our great-grandmothers and grandfathers would never have imagined. With this new economic fortitude, women have the opportunity to take previously untapped power into their hands to influence the direction of the marketplace, the workplace, the family, and worldwide leadership.
In this new book, "Influence: How Women's Soaring Economic Power Will Change the World for the Better," Maddy Dychtwald paints a captivating picture of women coming into power in America and worldwide. Filled with breakthrough research findings, marketplace insights and inspiring examples of trend-setting women from all walks of life, this compelling multi-media presentation can be customized for a variety of industries and audiences.
Some of the topics include:
- How women's rise to power impacts money, markets and men: the past, present and future.
- The three stages of women's financial awareness: 1) security, 2) independence and 3) influence.
- How women will pioneer the opportunities and challenges of the longevity revolution.
- The new female-driven "cyclic" work/life paradigm.
- How women are rewriting the rules of success.
- How the new - and evolving - female/male equation changes the rules and roles at home and at work.
- An examination of women's multiplying marketplace clout and how successful companies are responding.
AskPatty.com President and CEO Jody DeVere is featured heavily in the chapter "Start Your Engines: Transforming the Automotive Industry." In this chapter, Dychtwald says "It's an industry that's owned and operated by men. Some 95 percent of the country's 20,000 auto dealers belonging to the National Automobile Dealers Association are male. And it shows."
Jody agrees with her, saying "The auto industry today is in trouble, and automakers are struggling so hard." According to Jody, automakers are "only doing lip service to women in terms of marketing and selling. When what they need to do is change, and create an environment where women don't equate buying a car or getting it serviced with going to the dentist."
Jody is joined in the chapter by other heavy-hitting women, including Marina Shoemaker
, director of General Motor's Women's Retail Network; Cheri Fleming
, owner and Dealer Principal of Female Friendly Dealer Valencia Acura; and Marti Barletta
, president and CEO of The TrendSight Group.Download the chapter here
or buy the book here
Maddy Dychtwald is a nationally recognized author, public speaker, marketing executive and entrepreneur. She has spent nearly 25 years deeply involved in exploring and forecasting demographic, lifestyle and consumer marketing trends. In 1986, she co-founded Age Wave, with her husband, Ken. She has helped grow the company from the ground up to a multi-million dollar enterprise with a time-honored reputation as the best in its field. As the nation's foremost thought-leader on population aging and its profound business, lifestyle, and cultural implications, the company provides breakthrough research (including the landmark study Women, Money and Power), compelling presentations, award-winning communications, and results-driven marketing and consulting initiatives to over half the Fortune 500,
Maddy is the author of three books: her newest book hits bookshelves next month. She has also written "Cycles: How We Will Live, Work, and Buy" (2004), which was the winner of the 2004 Book of the Year Award from the National Community Colleges Association as well as co-authored an illustrated children's book entitled "Gideon's Dream: A Tale of New Beginning"s (March 2008).
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