AskPatty Certified Female Friendly Logo

105 posts categorized "Education and Training "

August 02, 2018

What Can Auto Businesses Do to Communicate More Effectively with Women? Step One: Get Certified!

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For auto business owners, the idea of communicating more effectively with women shouldn’t be a controversial one at all. In the United States alone there are half a million women who are actively seeking to buy a new car at any given time. Women have a heavy influence on all automotive purchases (85% of them), from the showroom to the service lane, and yet 74% of women – three quarters of us – feel misunderstood by the auto industry.

When an automotive business decides to take their commitment to women seriously, it’s time for their marketing to move beyond this vague idea of influence, and start thinking about speaking the language that women want to hear. Car dealers should start asking “What do women value most about a new car?” Service providers should be asking “What would get a busy mom to trust my wrench over someone else’s?” In other words – what do women value?

Women value being heard. Women value their families. Women value their own comfort. Women value safety and peace of mind. Women want to be treated the same as men – they want to be seen and heard and valued for who they are, and what’s important to them.

That’s where AskPatty.com comes in.

Join the AskPatty Nation with the Certified Female Friendly Program

Since 2006, our Certified Female Friendly program has been helping educate automotive professionals on the age-old question of “What women want,” and since then we’ve constantly been evolving the program to be effective for the current state of the industry in its attitudes toward women.

When an automotive business makes the decision to become Certified Female Friendly, they are not just placing a sticker on their door and getting a search listing on our website. They are making a commitment to honor the AskPatty promise – to provide women customers with nothing less than the best in customer care from start to finish and beyond.

And it’s not only about women – Certified Female Friendly locations strive to be family friendly, kid friendly, pet friendly, and accessible to customers with disabilities. In short, the AskPatty Nation of Certified Female Friendly retailers is a new kind of automotive retailer – one that serves people first.

Training, Tools, and Trust

Everyone who makes the commitment to become Certified Female Friendly goes through our online, robust certification training program. This training includes education on everything from the sales process to marketing and social media – all with women customers in mind. Once you’ve finished, you’ll have the basic skills you need to effectively communicate with women. However, just knowing the material isn’t enough. The point is to become Certified Female Friendly, and to truly incorporate those lessons in how you do business every day.

Once you’re finished with the certification training, your education isn’t finished, because AskPatty.com provides its Certified Female Friendly clients with a monthly webinar, always on a specific topic within the realm of marketing to women. These webinars are recorded and archived – a wealth of knowledge at your fingertips.

Also available are the many, many assets available on the AskPatty Marketing Portal website. All of our recorded webinars are archived there, as well as comprehensive guides on how to put together various promotions such as a Car Care Clinic, how to use your smartphone to create professional-quality video for your social media presence, and how to incorporate the AskPatty Certification into your existing marketing and advertising.

We serve our Certified Female Friendly clients month after month by way of originally designed monthly sets of marketing materials, social media graphics, tips and tricks, all designed to help you communicate more effectively with women than ever before. Each month, you’ll receive a fresh mailing of assets in our PULSE e-newsletter, and all of those materials are categorized and stored on our marketing portal, so you can access them anytime, anywhere.

When it comes to winning the loyalty of women customers in the automotive world, the key word is Trust – and we’ve designed everything about our Certified Female Friendly Program, from the branding to the materials – to enhance the trust in your relationship to your women customers.

If you’re an owner, manager, internet director, or marketing director for an automotive business of any type – dealership, service center, tire center, quick lube, collision center, car wash, or even credit union – show your women customers that you’re ready to take them seriously.

Join the AskPatty nation and Get Certified Female Friendly today.

 

 

 

AskPatty.com Certified Female Friendly®
www.certifiedfemalefriendly.com

PH: 888-737-8599 x 1 for Sales

email: sales@askpatty.com

 

November 28, 2016

AskPatty is #Grateful in November for... Employees

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According to Maria Shriver's report on women in the workforce, "For the first time in our history, half of all U.S. workers are women. Mothers are the primary breadwinners or co-breadwinners in nearly two-thirds of American families." (Is the Auto Industry a Woman's Nation? )

But did you know there is a shortage of women seeking education, jobs and careers opportunities in the automotive industry? 

Auto Manufacturers, service providers, independent repair shops and car dealerships want to hire more women in management positions, marketing, sales, service advisors, finance managers, parts departments and technicians.  Professional Technicians can earn $60,000 or more per year! Service Advisors can earn up to six figures in some major cities. 

Learn more about Automotive Career Opportunities for Women here at AskPatty.

 

In an effort to improve the experience for their female employees, Lexus is also offering a new designer line of clothing for its associates. Rather than dress in a cookie-cutter “button-down-and-khakis” uniform, Lexus is teaming with a high-end, classic fashion retailer to provide stylish, sophisticated separates for female sales associates to choose from as part of their work wardrobe. Lexus debuted the upcoming fall collection to a small group of women journalists, showing such pieces as classic sweater sets, a navy-blue wool blazer with white-satin-trimmed collar, and a trendy black peplum top.

Learn more about how Lexus is using new ways to improve the experience for their female employees here at AskPatty.

 

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October 10, 2016

A Lesson on #CrushingIt With Lisa Copeland

Lisa_Copeland_headshotHappy birthday to Lisa Copeland! We're so thankful to call this amazing woman a friend to AskPatty. A pioneer in the field of automotive marketing and management for more 25 years, Lisa is also a sought-after speaker and a prolific writer.

Until just about six months ago, Lisa was the managing partner of Fiat of Austin, an award-winning Texas dealership that has been the all-time number one Fiat retailer in North America since the brand returned to the U.S. in 2011. But earlier this year, Lisa turned in her keys to the dealership to write a book, speak around the world, and to help businesswoman and men "FEAR.LESS" through programs she has developed at CrushingItAcademy.com.

And, as if that wasn't enough, Lisa has also taken on a new role as Chief Marketing Officer for "Empowering a Billion Women" (EBW2020.com), a financial literacy company that's working in 72 countries around the world to give women technology, education, and a powerful network to succeed as leaders and entrepreneurs.

Continue reading "A Lesson on #CrushingIt With Lisa Copeland" »

May 22, 2016

AskPatty.com is Celebrating Our 10 Year Anniversary

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May 09, 2016

Navigating the All-Women Off-Road Rebelle Rally

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“If you do not know where you come from, then you don't know where you are, and if you don't know where you are, then you don't know where you're going. And if you don't know where you're going, you're probably going wrong.” Terry Terry Pratchett, Author of Discworld.


Saying goodbye to my GPS, turn-by-turn directions, and thoughts of self driving cars for a weekend, I accepted an invitation join the Rebelle Rally for a two-day Basic Navigation Class. Yes, the old-fashioned kind with a compass and map, a skill-set I found to be quite humbling -- yet empowering to learn.

What is the Rebelle Rally?
The Rebelle Rally is the first women’s off-road navigation rally raid in the United States, coming together in large part by the efforts of off-road pro Emily Miller, visionary and leader. Teams of two women, (driver/navigator), will spend seven days driving mostly off-road from Lake Tahoe to the sand dunes of Southern California. Best of all, you get to leave your cell phone, computer, GPS, & headaches behind. It’s all about YOU. And your endless abilities.

Continue reading "Navigating the All-Women Off-Road Rebelle Rally " »

February 04, 2016

Women’s Automotive Association International Names 2016 Spirit of Leadership Honorees

Women_in_Automotive-Spirit_of_leadership_award-2016Five accomplished industry women have been chosen to receive the esteemed 2016 Spirit of Leadership Award. Established in 1999, the WAAI's "Spirit of Leadership" award is presented annually to professional women in the automotive industry in recognition of their significant accomplishments in their profession, community, and family.

These women have dedicated their life to their profession and to giving back to others; and they serve as mentors and are role models to us all. Sustained superior performance, community involvement, influence and support of other women within the automotive industry are just some of the qualities these women possess. A Spirit of Leadership award is given for three automotive business sectors: 1) manufacturer, 2) dealership, and 3) supplier.

Continue reading "Women’s Automotive Association International Names 2016 Spirit of Leadership Honorees" »

January 30, 2016

A Woman’s Perspective on Leading by Women in the Auto Care Industry

Womans-Perspective-Full-PageThe new book, “A Woman’s Perspective on Leading” is by Women in the Auto Care Industry is Raising Money for Scholarships for women in the automotive aftermarket!

Unveiled during AAPEX 2015, “A Woman’s Perspective on Leading” is an essay anthology featuring women leading the way in the automotive aftermarket, including a chapter written by our own Jody DeVere CEO of AskPatty.com.

Donations benefit the Car Care Council Women’s Board Scholarship program. Learn more.

Order your copy today!

Continue reading "A Woman’s Perspective on Leading by Women in the Auto Care Industry" »

January 22, 2016

Women in Automotive Seeks Top Speakers for 2016 Conference

WIAlogoThe 2016 Women in Automotive Conference has announced a nationwide search for great speakers looking to reach a unique audience. The focus of the 2016 conference is educating and empowering the automotive community on leadership and trends that positively impact employment and sales growth within the female market.  

Organizers expect more than 600 professionals to attend the conference – doubling the attendance from last year’s inaugural event. The conference, scheduled for June 26-28 at the Omni Orlando Resort at ChampionsGate in Orlando, Florida, brings together representatives from dealerships, auto manufacturers, vendors, suppliers, academia and the automotive industry at large.

Continue reading "Women in Automotive Seeks Top Speakers for 2016 Conference" »

January 20, 2016

Ford Joins With 'Girls Who Code' To Help Close STEM Gender Gap

Girls-who-code-logoAs part of Ford’s expanding community commitment in Northern California, the Ford Research and Innovation Center Palo Alto is joining with Girls Who Code to help close the gender gap in technology and engineering fields.

As part of the collaboration, Ford Motor Company Fund, the philanthropic arm of Ford, will support the education and professional growth of Girls Who Code club members in Northern California, serving more than 180 young women in grades six to 12 in the Bay Area.

Continue reading "Ford Joins With 'Girls Who Code' To Help Close STEM Gender Gap" »

December 31, 2015

Junior Achievement Joins Honda to Launch Website Educating Young Buyers on Auto Finance and Vehicle Ownership

Junior_Achievement-InvestinUA national survey showing that teen drivers lack basic knowledge of automobile finance and total vehicle ownership costs has sparked Junior Achievement USA (JA) and American Honda Finance Corporation (AHFC) to create a new website, www.financialtestdrive.org, to help young drivers navigate the financial aspects of owning and maintaining a vehicle.

The national survey commissioned by Junior Achievement of 500 16- and 17-year-old drivers found that new drivers would benefit from basic education about the automobile loan process and the costs of vehicle ownership. For example, when asked what type of information is typically requested on a car loan application, 45% of respondents did not know that proof of income was required by auto lenders.

Continue reading "Junior Achievement Joins Honda to Launch Website Educating Young Buyers on Auto Finance and Vehicle Ownership" »




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