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214 posts categorized "Maintenance and Repair"

November 02, 2020

Adapting to Change: Being Female Friendly in the Service Department

By Jody DeVere

AdaptingToChangeBeing female friendly is a necessity these days in all industries, including automotive, because the American woman is one of the most powerful economic forces on the planet. With $7 trillion in purchasing power, women account for 85% of consumer spending and up to 70% of repair shop customers. Okay, this isn’t exactly new information, but 2020 has brought a whirlwind of changes, and you need to know what “female friendly” means now.

Due to COVID, women are contending with additional pressures related to remote learning, childcare issues, and new safety concerns, all adding up to more time constraints and increased stress. A trip to the repair shop does nothing to ease her anxiety; without her vehicle, she loses a large part of her ability to facilitate the daily tasks needed to keep her family running smoothly.

Female friendly shops help female customers feel comfortable and confident when bringing their vehicles in for maintenance or repair. To best support and serve your female customers, you must understand and address their needs, ensuring they feel understood and respected.

Make Her Feel Safe

Safety and health are on everyone’s minds in 2020, and for women, who tend to be caregivers, those concerns are amplified. Today’s female customer wants touch-less options, with minimal human contact.

Since time constraints are another concern, offering concierge services from her home or job allows her to continue her day with minimal interruptions, while you pick up, service and drop off her vehicle. Allowing her to pay by text reduces contact even more and helps position your shop as female friendly.

Don’t forget to reassure your female customer about the sanitizing methods you’re taking to ensure the health and safety of her family. Make sure that employees always wear gloves and masks, and supply masks to customers when needed.

Make Sure She Feels Heard

How a female customer views her repair experience is based on your success at establishing trust, demonstrating respect, and improving communication, thereby building a relationship with her. This begins with friendly, welcoming counter staff, whether the first contact is made in person or by phone. A rude or disrespectful employee is the fastest way to convince a female customer to take her business elsewhere.

Service advisors should also be friendly, patient and honest. Women are likely to ask more questions than your male customers, but educating her by thoroughly answering those questions goes a long way in establishing trust and building a female friendly relationship.

Women want to receive frequent updates on the progress of their vehicle repair, and they prefer to have options, such as email and texting. Offer multiple options for communication, and ask her preference to create a female friendly experience.

Providing a written estimate creates trust because she knows what’s being done and how much it will cost. When choosing the shop that will repair her vehicle, a female consumer typically places less importance on cost than on feeling respected and feeling she can trust the shop.

Make Her Feel Welcome

You don’t need to roll out the red carpet, but your customer will feel more welcome if your waiting area includes comfortable chairs, entertainment options, and free Wi-Fi, which allows her to multi-task and use her time efficiently. Refreshments, such as snacks, water bottles and coffee, shows that you care about her comfort as well. Including a play area for children is a nice addition that demonstrates how important her entire family is to your business.

Your facility should obviously be kept clean, but special attention needs to be given to your bathrooms. Clean them frequently, and ensure they’re well-stocked. Having a diaper changing station positions your business as family and female friendly and shows your efforts to anticipate the needs of your customers.

Creating a female friendly shop begins at the core of your organization, which means hiring female mechanics, technicians and service advisors. Women want to spend their money at places where other women are willing to work.

Make Her Feel Appreciated

Women who feel empowered and respected are happy customers, but going that extra step to address her needs and concerns beyond the repair process will inspire loyalty that’s well worth the effort. You appreciate her business, so why wouldn’t you let her know how you feel?

Keep your relationship fun by sending her home with pet treats or coloring books for the kids. Follow up after her visit with a handwritten note, thanking her for trusting you with her car. Offering a free six-month safety inspection appeals to her desire to increase her family’s safety and shows it’s important to you, too.

Host a Zoom car care clinic to educate and empower women on vehicle maintenance and repair, or support local women’s charities to demonstrate your dedication to women’s issues and help gain the trust of your female customers. Addressing her needs creates loyalty with your female customer and ensures your shop receives a reputation for being female friendly.

AskPatty.com has been at the forefront of training automotive retailers on the women’s market since our founding in 2006. How can getting AskPatty.com Certified Female Friendly help you? Complete a contact form and schedule a live demo with our staff. We'll cover the program with you in detail, educate you as to how you could benefit, and answer any questions you may have.

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Go here to schedule a demo to learn how to become AskPatty.com Certified Female Friendly

November 12, 2017

Chevy Montage All-Female Build Unveiled During #SEMA2017

57-Truck-Render-FULL-JCHEVY MONTAGE KEY FIGURES

Car: 1957 Chevy Pickup Engine: BMW S62 V8
Build Time:1 0 months Build Location: “Bogi’s Garage” in Phoenix, Arizona
Number of Women involved: 90 women from 19 states

 Bogi Lateiner launched the Chevy Montage project with a mission to celebrate all the women working in various capacities in the automotive industry and to offer opportunities to the next generation. Paying tribute to those that helped paved the way while forging ahead while providing the chance for women who want to learn and explore the trade in a welcoming, supportive environment

Bogi_Group_Women-ChevyMontageWHY SO MANY WOMEN?

This project is about much more than just building an awesome car. The Chevy Montage project is all about women working together—to meet that end we’ve used frequent flyer miles, built sleeping quarters within the “Bogi’s Garage” building and raised funds through an Indiegogo campaign so that as many women as possible could gather in Phoenix to help with the build. For some, it was the first time they’d ever  worked in a garage. For many, as females make up less than 2% of our industry’s work force*, it was the first time they’d worked next to another woman in the shop. This truck truly is a montage, painting a picture of the opportunities that exist in the automotive industry for all types.

WHY A BMW ENGINE IN A CHEVY?

Just as montage refers to the variety of women who gathered to build the truck, it also signifies the mash-up of a vintage, domestic platform powered by a modern, European engine. Not only is the BMW S62 a performance-oriented power plant, but it’s one of the last engines you’d expect to see under the hood of a Chevy pickup. Plus, Bogi started out her career in the industry as an A.S.E. Certified Technician working at a BMW dealership.

BogiHeadshotABOUT BOGI

Bogi Lateiner has been a professional mechanic for 15 years, opening her own shop, 180 Automotive, 10 years ago. Her shop has always strived to hire female mechanics and educate consumers about their vehicles, including offering car care classes to women in the community. In keeping with her passion to educate and empower, Bogi also is co-host on Velocity’s All Girls Garage TV show, is a business consultant and instructor for WorldPac Training Institute and speaks at events to further share her passion and inspire.

 

#ChevyMontage
#SheisSema
#SBN
#SEMAShow
#SEMA2017

July 18, 2017

Meet YouTube Personality Jessica Chou "Jessicann" AskPatty Car DIY Expert

ASK ME YOUR CAR MAINTENANCE QUESTIONS! I'm excited to announce that I'm partnering with AskPatty.com to answer all of your car maintenance questions! Head over to AskPatty.com, click 'ASK THE EXPERTS' and fire away with your questions! As you all know, I'm just starting out on my own car journey, so let's learn together! I'll try my best to research and answer your questions the best I can.

March 01, 2017

Gas Prices are Going Up - Here are Some Tips to Save Gas

Pumping_gasI don’t know about where you live, but gas prices are definitely going up where I live. My vehicle uses premium gas and right now it’s around 1.25/litre meaning close to $80.00 a fill up and the prices are supposed to keep going up! A few years ago I remember paying 1.50/lt and it’s supposed to go higher this time around. So here are some tips to saving gas while you drive:

  • Combine your trips - sounds so simple but if you live in town sometimes it’s easy to just run out and get things as you think of them. A warmed up engine is more fuel-efficient. When you first start your engine even if you live in a warm climate it is cold and it burns more gas.
  • Don’t waste gas by idling - how many times have you gone through the drive through lately or are waiting for someone. If you are going to be stopped for more than 30 seconds, shut your car off and restart it when it’s time to move.
  • Change your spark plugs - seems that nowadays spark plugs last forever, but a fouled spark plug can reduce your fuel efficiency by as much as 30%.
  • Drive with windows open if you are going less then 60km/hr. Obviously I wouldn’t suggest this in the winter but in the summer time for sure. If you are going over 60 km/hr. then close your windows, as your car will be more aerodynamically efficient.
  • Check your tire pressure - Most people have at least one under inflated tire on their vehicle. When your tires are low it creates a greater rolling resistance and the engine has to work harder to get through the air. Kind of like riding a bike with low air. You have to work a lot of harder to pedal the bike!
  • Don’t use cruise control in hilly areas - If you are using cruise control and going up and down hills what happens is the engine holds you back as you are going down the hill to try and maintain the speed you’ve set the cruise control at and as you go up the hill the transmission will have to downshift to give you the necessary power to get up the hill. Keep your momentum up as you go down the hill to help you get up the hill.
  • Get rid of the extra weight - are you driving around with your kids hockey equipment and your gym equipment and water softener salt in the back of your car? If so, you are going to burn more gas
  • Take off your roof rack - if you don’t use it, take it off.
  • Keep your car clean - believe it or not a clean car will glide through the air more efficiently than a really dirty one.

Kelly_Williams_with_tireRace car driver, educator, safety advocate, TV personality, Kelly Williams started racing cars at 17 years old and continued to race for 15 years. Now she works in the automotive industry, teaching women about taking care of their vehicles. She also teaches performance driver training with BMW as well as other manufacturers, keeps busy as a spokesperson for Be Car Care Aware, hosts ladies' Car Care clinics across Canada, and has recently launched a new consumer website www.KellysGarage.ca

#KellyWilliams #AskPatty #Canada

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February 01, 2017

How Often Do I Need to Change My Oil?

Woman_checking_oil-iStock_46051112-kasto80Most drivers have grown up with the traditionally advertised oil change recommendation of 3,000 miles, but if you've bought a new car within the last ten years that interval may no longer be necessary.

In fact, if you’re driving a car that’s less than five years old, you may only need to change your oil every 7,500 to 10,000 miles. Some models don't require an oil change more frequently than every 15,000 miles; synthetic oil can help your engine last longer, and may even allow car owners to go up to 20,000 miles between changes. If you're changing your oil too frequently you’re simply wasting money and oil.

Continue reading "How Often Do I Need to Change My Oil?" »

January 04, 2017

Make a Resolution You'll Actually Keep in 2017 - and Don't Forget Your Car!

New_Year_2017_AskPattyIf you're like almost half of all adults, you have a New Year's resolution - however, once the ball drops and the fireworks are all shot, our commitment to our resolutions seems to waver a little. A week into the new year, just 77 percent of us are still holding to our promises, and after six months, that number drops to just 40 percent, according to University of Pennsylvania research.  

This new year, we invite you to not become a New Year's statistic.  Make a resolution you can actually keep - and while you're at it, apply those convictions to your vehicle, too. Here's our New Year's Toast to all of you!

For More New Year 2017 Car Tips go here: http://www.askpatty.com/posts/make-a-resolution-youll-actually-keep-in-2017-and-dont-forget-your-car

 

November 15, 2016

Drivers Increasingly Concerned About Driving at Night -- INFOGRAPHIC

Check_your_car_lights-iStock_000076970183_SmallA new survey recently released from Sylvania Automotive Lighting reveals that more than two thirds (70 percent) of American drivers are increasingly concerned about driving at night.

Motorists surveyed said they occasionally avoid driving during evening hours due, in part, to the following concerns:

--Difficulty seeing hazards and other drivers (28 percent)
--Discomfort with other vehicles’ headlights and brake lights (26 percent)
--Decreased trust in other drivers‘ abilities at night (25 percent)

Continue reading "Drivers Increasingly Concerned About Driving at Night -- INFOGRAPHIC" »

October 21, 2016

Are You Getting Ready for Winter?

Woman_with_snowy_car-winter_driving-iStock_000018495162-omgimagesHave you thought about buying a new winter jacket, new winter gloves, or even new boots? If you have, then you are thinking about getting yourself ready for winter, but have you thought about getting your car ready for winter? Hmmm… probably not.

Why not, I wonder? Our cars are very important to us and we need to take care of them so they don’t let us down in the cold winter months.

Below are a number of items that you should be having checked when you take your vehicle in for service in the next month.

Continue reading "Are You Getting Ready for Winter?" »

October 20, 2016

Is It Bad For Your Car If You Drive Until You Run Out Of Fuel?

Empty_gas_tank-iStock_76575303So I did this the other day.

Well, I didn't actually run out of gas, but after sitting in rush-hour traffic for two hours, my "Miles to Empty" indicator dropped in one step from 14 miles left on the tank to alternating between zero and one mile left.

I pulled off the freeway immediately to find a gas station and along the way, watched it creep back up to three miles to empty and breathed a sigh of relief.

Continue reading "Is It Bad For Your Car If You Drive Until You Run Out Of Fuel?" »

October 13, 2016

Another Way to Protect Your Car's Passengers: Window Tinting

Window_tinting-iStock_47033532-RobertsGalleriesEver since I became a mother more than 20 years ago, I've recognized the value of having tinted windows. Once you start driving around with kids in the car, the importance of keeping the sun off their little faces becomes pretty much a no-brainer.

I've lived in the San Fernando Valley for 30 years now. Aside from places like Phoenix, Arizona; Dallas, Texas; and Orlando, Florida; the valley ranks pretty high as a Hellhole between June and August when the summer sun blazes at its hottest. It doesn't take long for a car's interior to climb to oven-like temperatures, and when you're toting a baby around, that heat can be more than inconvenient: It can be downright dangerous, especially to small children whose little bodies heat up three to five times faster than an adult’s.

Continue reading "Another Way to Protect Your Car's Passengers: Window Tinting" »




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