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202 posts categorized "Expert Women Speak!"

September 02, 2016

Broken Down On Your Long Weekend?

Woman_with_broken_down_car-roadside_assistance-iStock_91371615-Ivanko_Brnjakovic Did you know, Labour Day used to be celebrated in the spring and was moved to the fall in 1895. Canada also inspired Labour Day events in many other countries including the United States.

Are you getting ready to go away this long weekend or getting ready to head back to school? Are you prepared if something should happen while you are driving?

Many people are not, because they never think it will happen to them. I decided to write about roadside assistance because this is something that many of us don’t think we really need and then “bam” we’re broken down on the side of the road wishing we had it.

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August 26, 2016

Are You An Annoying Lane Changer?

Changing_lanes-Kelly_Williams-iStock_39725986-StarflamediaAs drivers, it always seems like the lane beside us is moving quicker -- especially when commuting during rush hour.

A number of years ago I did a piece for a television show called The Fifth Estate. In this piece I had to drive from downtown Toronto, up around the top of the city, and then back to downtown changing lanes as often as I thought I could to gain ground. In a one-hour drive, I made 60 lane changes while the other driver made only 20 and I arrived four minutes ahead of the other driver. So obviously changing lanes doesn’t gain much, I probably annoyed every driver around me, and it increased my chances of having a crash.

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August 19, 2016

E-Harmony Connection Gone Bad…

Eharmony_gone_bad-Kelly_Williams-iStock_72275221-EpicStockMediaOnline dating, have you tried it? You’re probably wondering what this has to do with anything since I’m supposed to be writing about all things automotive. Continue reading and you’ll find out.

More and more people are trying online dating and I’m no different. Although I am in a committed relationship now, a few years ago I was using eHarmony. In fact, this is how I met my current boyfriend! However, prior to meeting him I met other people through eHarmony.

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August 10, 2016

We Welcome Kelly Williams to the AskPatty Team!

Kelly_Williams-headshot-sHi! I’m Kelly Williams from Canada and I’m excited to be joining the Ask Patty Certified Female Friendly team! You will soon be seeing blogs from me about all things automotive!

So who am I? Well I raced cars for 15 years and 10 of those were in the top stock car series in Canada, called CASCAR. I was also a pace car driver for the Champcar World Series (now Indy Car).

In addition to that I work numerous vehicle launches, am a driving coach, motivational public speaker, was a judge on Canada’s Worst Driver (season 1), and I teach women about taking care of their cars. Everything I do is automotive and I love every second of it.

I live about an hour outside of Toronto and I also ride a Honda CBR 600RR, which is unbelievably fast. In the winter months I go snowmobiling with my boyfriend and we can often do this right from my driveway.

So there’s me in a nutshell and -- oh by the way -- I’m a certified high school teacher and, no, I don’t say “eh.”  :)

 

August 04, 2016

The Chrysler Moms Behind the 2017 Pacifica

2017_Chrysler_Pacifica-_005PFvccuspi2fb73c8beg4e1rriv9d-AskPatty_Car_Buying_CenterWho knows a minivan better than a mom? Chrysler understands that. Fact is, many moms held key positions when developing the 2017 Chrysler Pacifica minivan. But, it came with a tall order.

The Pacifica had to break through the criticized "soccer mom" image, had to rival the outgoing Town & Country, and it had to entice SUV customers to go minivan.

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May 22, 2016

AskPatty.com is Celebrating Our 10 Year Anniversary

APBirthday10

February 10, 2016

Mitsubishi Marketing: Looking to Bottle Passion

Francine_harsini__mitsubishiWhat is Mitsubishi's new take on automotive marketing? We talked to Francine Harsini to find out.

The launch of the all-new 2016 Mitsubishi Outlander is big news for the company. They have been maintaining a low profile for more than awhile, so I wanted to get the word on what the company was thinking.

Francine Harsini, director, marketing Mitsubishi Motors North America, Inc., was open to talking with me. Following, the interview:

Continue reading "Mitsubishi Marketing: Looking to Bottle Passion" »

January 30, 2016

A Woman’s Perspective on Leading by Women in the Auto Care Industry

Womans-Perspective-Full-PageThe new book, “A Woman’s Perspective on Leading” is by Women in the Auto Care Industry is Raising Money for Scholarships for women in the automotive aftermarket!

Unveiled during AAPEX 2015, “A Woman’s Perspective on Leading” is an essay anthology featuring women leading the way in the automotive aftermarket, including a chapter written by our own Jody DeVere CEO of AskPatty.com.

Donations benefit the Car Care Council Women’s Board Scholarship program. Learn more.

Order your copy today!

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January 22, 2016

Women in Automotive Seeks Top Speakers for 2016 Conference

WIAlogoThe 2016 Women in Automotive Conference has announced a nationwide search for great speakers looking to reach a unique audience. The focus of the 2016 conference is educating and empowering the automotive community on leadership and trends that positively impact employment and sales growth within the female market.  

Organizers expect more than 600 professionals to attend the conference – doubling the attendance from last year’s inaugural event. The conference, scheduled for June 26-28 at the Omni Orlando Resort at ChampionsGate in Orlando, Florida, brings together representatives from dealerships, auto manufacturers, vendors, suppliers, academia and the automotive industry at large.

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December 24, 2015

​Lexus Puts Stilettos to the Metal

Lexus_Luxury_PalmSpringsLexus Luxury

Lexus teamed up with Christine Overstreet of Heels & Wheels to bring 22 women journalists to experience the performance side of the brand in Palm Springs, California. We were welcomed to the luxurious Ritz-Carlton in Rancho Mirage. The Ritz-Carlton has a beautiful view overlooking the panoramic sights of Palm Springs along with fire pits with comfy chairs to relax on chilly desert winter evenings. We dined our first evening at The Edge Steakhouse, a cliff-side dining experience 650 feet above the desert floor with a breathtaking view with entertainment provided by @jonigray automotive journalist and soul singing diva.


The Lexus Difference

Peggy Turner, VP Customer Service and Leigh Anne Sessions of Lexus Communications introduced us over flutes of champagne about "The Lexus Difference". This newly launched effort in 2015 is intended to attract the three demographics whose spending power is accelerating: women and millennials. "We treat our customers as guests in our home," said Lexus Vice President of Customer Service PeggyTurner LexusPeggy Turner. Along these lines, Lexus is teaming up with a Japanese perfumery At-Aroma to develop a signature scent so every showroom a customer walks into always has the same, comforting smell. We had an opportunity to smell-test and vote on our favorites, the human sense of smell affects 75% of daily emotions and plays an important role in memory. They're also looking to be more fashion-forward, currently in negotiations with a major designer to create a sophisticated uniform for their female sales team. This is a two-fold effort to not only have their employees looking sharp to guests, but to also attract more females to a sales career with Lexus.

Lexus understands how critical it is to speak to a female audience without talking down to them and this is essential factor in making a sale. "The Lexus Difference" program is available to any of Lexus’s U.S. dealership to opt-into and participate in. It will be interesting to follow if they do gain market-share with women luxury buyers as the program continues to roll-out in 2016.

Continue reading "​Lexus Puts Stilettos to the Metal" »




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