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May 03, 2020 Launches Powerhouse Automotive Consultant Network

After almost 15 years of service to the automotive industry, is now offering specialized consulting services from some of the industry’s most renowned experts.

Since 2006, has been on a journey to educate and advocate for women in all areas of the automotive industry.  This new consulting venture expands the brand’s mission by integrating consulting for automotive businesses from high performing female experts.  The network is comprised of specialists in the area of human resources, recruiting, technical training, leadership, management, marketing and more. has served as a resource for females navigating the automotive world and has provided the industry with female friendly certification workshops for close to 15 years.  With over 5,000 clients ranging from dealerships to collision centers and everything in between, felt it was important to expand its services.

“Our customers are asking for more and we are ready to deliver.  Consulting has always been a large part of what made being Certified Female Friendly so valuable.” says Jody DeVere, CEO. “Our clients want to hire more women and they want to hear from more women in the industry.  We are here to help them do both things.”

With the new Consulting Network, has the opportunity to leverage the expertise of some of the most knowledgeable women across the auto industry.  The consultants in the network offer a combined total of over 200 years of automotive knowledge.  The Consulting Network offers in-house training, speakers, brand positioning and spokespersons, workshops, coaching, distance learning, webinars, panelists and more.  Each consultant has experience in all areas of automotive to include dealership, aftermarket, education, autobody and mechanical.

The Consultant Network is comprised of the following automotive thought leaders:

Patricia Muir – Leadership Excellence and Professional Certified Coach


Shirley Aldana – Diversity, Equity and Inclusion Expert


Bogi Lateiner – Technician Recruitment and Training Expert and Spokesperson


Martha Rader, Ph.D – Organizational Leadership Expert


Donna Wagner, M.B.A. – Management and Business Consultant


Jody DeVere – Women’s Market Consultant and Spokesperson


Claire Calhoun, M.S. – Marketing, Public Relations and Lead Gen Expert


Amy Mattinat – Auto Repair, Sales and Service Expert


Additional information about the Consultant Network can be found at . is excited to carry on its mission to serve women in the automotive industry through the extension of its Consulting Network. Current and newly Certified Female Friendly clients will have the opportunity to enjoy a complimentary one-hour consultation on hiring female employees. 




About, Inc., Inc. takes a two-pronged approach to revolutionizing the women’s automotive retail market: For consumers, the website, is a safe and reliable source for expert automotive advice and research. For auto dealers, tire dealers, collision centers, auto service and repair centers, the revolutionary Certified Female Friendly® program, designed from the ground up, trains and certifies automotive retail and service centers on how to attract, sell, retain and increase loyalty with women customers.


Women can find an Ask Patty Certified Female Friendly® auto dealer, tire dealer, collision center, auto service and repair centers using the location search at


B-Roll, photos and interviews available upon request.


Media Contact:

Jody DeVere

CEO,, Inc.


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