The AskPatty.com Certified Female Friendly program is a certification/training and marketing/advertising support program aimed at giving automotive businesses the tools to better reach the eyes and ears of the female consumer.
From initial training, performed online in 18 video training modules at our training portal, to the exceptional advertising and marketing support including access to our constantly-updated marketing portal, you'll have all the skills and tools you need to connect with women in your local area. Enjoy planners, social media graphics, flyers, mailers, web banners, information on car care clinics, monthly webinars, and more, all with one goal in mind: to help you win with women!
Revitalize your automotive brand to resonate with the majority decision maker in all automotive purchases: women.
Create a female-focused culture. Break away from the competition, deliver amazing results and win market-share with women.
Whether your specialty is service, lube, tire, wash, or accessories, reinvigorate your marketing with a fresh, female focus.
Just the Basics: Training, Certification, and Self-Serve Marketing
The basic level of the Certified Female Friendly program contains the do-it-yourself tools you'll need to win with women all year round. First, you'll complete our online interactive Certified Female Friendly Training program consisting of a series of video modules. However, getting certified doesn't end when the sticker is on your door. Every month we'll provide you with fresh ideas, promotional guides, social media materials, pre-designed art assets for flyers, mailers, and web graphics, and more - all designed to help you communicate more effectively with women across all social channels. Attend monthly webinars and get key insights on marketing to women topics. Armed with the AskPatty Promise and our creative expertise, your business is sure to wow the women in your area.
$350/year Training Enrollment: $85 per trainee (one time)
Marketing Done Lite: Everything in the basic program, plus quarterly marketing support.
The middle tier of the program is something we call our "Lite Marketing Program." It is intended for businesses who wish to have some hands-on marketing support from our team, including quarterly consultations, custom creative, and marketing planning. Meet with our team once per quarter and let us give you hands-on insights into how your business can better reach the women in your own local community.
$750/year Training Enrollment: $85 per trainee (one time)
The Works: The Premier AskPatty Program with Monthly Marketing Support
For businesses who want to be marketing to women powerhouses, this program provides monthly consultations, custom creative, custom built and executed promotions, and more. Agency-style support with the female consumer in mind, in addition to access to our expansive library of pre-designed pieces, social media content, webinars, and more.
You Choose: $199 / month, or $2,029.80/year (a savings of 15%) Integration and Setup: $350 (one time) Training Enrollment: $85 per trainee (one time)
Groups, Brands, and More: One Size Doesn't Always Fit All.
Over the years we've developed the three tiers of our program to best serve the vast majority of our Certified Female Friendly Customers, but we know that one size - or three sizes - will not always fit everyone. For multi-location groups, larger brands, and similar businesses, we are happy to offer custom programming tailor fit for your organization, with options including live on-site training, bundle pricing, and more. Let's talk about how we can make AskPatty Certified Female Friendly work for you.
Have questions before you commit? Complete a contact form and schedule a live demo with our staff. We'll cover the program with you in detail, educate you as to how you could benefit, and answer any questions you may have.
Women account for 65% of all new car purchases and 53% of all used car purchases. What's more, women have an influence over as much as 95% of all new and used vehicle purchases, even if they're not the one signing on the dotted line.
However you shake it, that is a profound influence for women!
Across new car, used car, tire, and service sales, the influence of women can be found in 95% of all purchases made. That's an astounding amount - made even more important when you consider that only 5% of all automotive businesses are owned by women.
If you're not communicating effectively with women, you're not communicating with your base.
Think the influence of women on auto purchases is the same as it ever was? Think again. In 1972, only 4% of drivers on the road were women. Today, it's nearly half.
The influence of women on automotive purchases is far more significant now than it was in the late 20th century - believe it!
If you have a service lane, or you own a service center, you've probably noticed a lot of women customers. It turns out that 65% of women prefer to take their own vehicles in for service, rather than trusting their husband or another male to do it for them.
In some areas, this statistic reaches as high as 80%. If you're not providing exceptional service to women in the service lane, you are almost certainly hurting your bottom line.
THANK YOU for your interest the AskPatty.com Certified Female Friendly Program!