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September 15, 2016

Jody DeVere CEO, Inc.Named to Crain100 Innovators, Disruptors, and Change Makers in Business 2016

Jody_DeVere-Crain100_innovators-IMG_4370Jody DeVere, CEO, Founder, and Trailblazer, has consistently and relentlessly been a voice, an advocate, and a reliable resource for women who just wanted to buy car, get its serviced, and to be treated with respect and fairness.

For this and more, Crain Communications has recognized Jody’s leadership and vision in its Tire Business magazine along with Mary Barra, GM’s CEO through Automotive News, another of Crain’s vast magazine holdings.

In a recent Tire Business Related article founder Jody DeVere sees a 'great impact' on automotive scene she is quoted saying:

“I’m just smiling. I do believe has led the industry into this. I was the first in, and so I’m very proud of that. And even though there are competitors out there or other people working in the women’s market, I applaud them all because it will take a village to change it. It’s still a male-dominant field but I think the guys are getting much smarter about this.”


Jody_DeVere-Crain100_innovators-IMG_4374As the Crain100 tribute related, Jody and her team have given women control over the car shopping experience and provided the resources, information, and empowerment in dealing with automotive retailers and service companies. has had great influence and impact on giving women a strong voice in the marketplace. Its two-pronged approach has revolutionized the women’s automotive retail market: For consumers, the website, is a safe and reliable source for expert automotive advice and research. For auto dealers, tire dealers, collision centers, auto service and repair centers, the site has provided an opportunity to reach women who really control and make the majority of automotive purchases.

The revolutionary Certified Female Friendly® program trains and certifies automotive retail and service centers on how to attract, sell, retain and increase loyalty with women customers.

Find out how your business can become Certified Female Friendly by AskPatty


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