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February 24, 2016

Take a Moment Of Silence to Reduce Distracted Crossings

Join_the_moment_of_science_campaign"Every hour of every day, a teen is hit or killed while walking," said Kate Carr, President and CEO of Safe Kids Worldwide.

"Texting and walking or driving can be fatal. That's why we're asking everyone to put phones down when crossing the street."

As the video below shows, a moment of silence is all it takes to prevent accidents when pedestrians and even cyclists are crossing the street.

Safe Kids Worldwide is a nonprofit organization working to prevent childhood injury; their research, with support from FedEx, reveals 50 percent of teens admit they cross streets while reading a mobile device, and an alarming 40 percent admit to actually being hit or nearly hit by a car, bike or motorcycle while walking. According to the research, distraction plays a role, as half of the teens surveyed said they cross the street while distracted by a mobile device.

Distracted_teens_walkingSafe Kids created the Moment of Silence campaign in honor of Christina Morris-Ward, who was killed while crossing the street, wearing headphones and carrying a cell phone. Teens and their families are encouraged to join the Moment of Silence campaign: simply commit to putting devices down and paying attention when crossing the street. Show support by signing the pledge today.

Safe Kids Worldwide and FedEx recommend the following tips to keep teens -- and all pedestrians -- safe while walking:

• Put down phones and headphones when crossing the street.
• Make eye contact with drivers before crossing.
• Be especially alert when it's dark out, and make sure you're visible to drivers.
• Cross at a traffic signal or crosswalk when possible.

Watch this video and take a Moment of Silence when you cross the street: Devices Down and Head's Up. Then join in and take the pledge.

Distracted_walking-iStock_000083108261-s     Boy_crossing_street_distracted_technology


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