AskPatty's Car Buying Do’s and Don’ts 2: Do Your Pricing Research Ahead Of Time!
Manufacturer's suggested retail pricing is just a starting price. To get the best possible price, you need to learn as much information about the vehicle you are shopping for before you ever enter the dealership.
Dealer invoice pricing used to be a secret, but such information is easily obtainable from a variety of sources these days. Use online shopping tools at websites like Edmunds.com, TrueCar.com, and KBB.com to help you know fair market pricing before you ever visit a dealership. TrueCar not only will give you retail and wholesale pricing, but will indicate fair and good pricing to pay, by zip code. On used car purchases, TrueCar will show what is being paid for similar models and mileage, and will indicate if the prices are above or below market value. Compare several sites against each other to know the best pricing before you start to negotiate at a dealership.