U-Haul, Ad Council, and Project Yellow Light Unite Against Teenage Distracted Driving
U-Haul International Inc. is pleased to announce its new partnership with Project Yellow Light and the Hunter Garner Scholarship, which issues $16,000 annually to high school and college students whose video submissions most effectively promote safe driving and convey the dangers of distracted driving to their peers.
Project Yellow Light -- a scholarship film competition that targets texting behind the wheel and other potentially deadly forms of distracted driving -- will award a total of $16,000 to six high school and college students whose video submissions most effectively promote safe driving and convey the dangers of distracted driving to their peers. U-Haul will make a financial donation to Project Yellow Light that covers the current cost of the scholarship prizes and assist on the contest judging panel as part of the partnership. In addition, U-Haul, the industry leader in do-it-yourself moving and self-storage, will gladly provide in-kind moving expenses to both the high school and college winners toward their next moves.
As part of an ongoing mission to end distracted driving, on April 1, U-Haul will also publish a free online distracted driving course to help raise awareness of the imminent dangers involved with texting and driving. U-Haul will offer discounts on U-Haul College Moving Products and U-HaulCarShare to those who complete the free 30-minute self-guided course.
“Our tireless commitment to keeping our customers, our equipment and our roads safe make Project Yellow Light a great match for our organization,” U-Haul Executive Vice President Stuart Shoen said. “Our hope is to form a lasting partnership that will continue to advance this life-saving message, particularly to our young people.”
Current juniors and seniors are eligible for the high school scholarships. Undergraduates are eligible for the college scholarship. In each category, first place receives $5,000; second place receives $2,000; and third place receives $1,000. Winners will be announced mid-May. In addition to the scholarship prize, the first-place video from each category will be turned into an Ad Council PSA and be distributed nationally to 1,600 television stations.
Videos must be submitted through www.projectyellowlight.comby April 1, 2015. Videos must be 25 seconds or 55 seconds in length. Once uploaded to YouTube, videos may be submitted through www.projectyellowlight.com (find official rules, information on distracted driving, and examples of winning videos here). For a wide selection of past winners, visit www.youtube.com/user/projectyellowlight.
About Project Yellow Light
Hunter Garner, 16, and his friend were killed in a car crash in 2007. “It was right then that I knew I had to protect every single one of those young people. Nobody else needed to die needlessly like Hunter.” Julie Garner’s stirring revelation, which occurred eight years ago at a high school vigil for her son, sparked the creation of Project Yellow Light – a scholarship competition that targets texting behind the wheel and other forms of distracted driving that claim thousands of American lives each year. Project Yellow Light proudly partners with the Ad Council, the National Highway Traffic Safety Administration (NHTSA), Mazda Motorsports, the National Organizations for Youth Safety (NOYS), and U-Haul.