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March 04, 2015

Rolls-Royce Grants us Serenity at the Geneva Motor Show

Rolls_Royce_Serenity_Phantom-lead_interior-P90174985-highResCome on Ladies, you know you want to ride in the new Rolls-Royce Phantom Serenity, revealed at this week’s Geneva Motor Show. If you have to ask what it costs, you can’t afford it, but let’s just say that you’ll probably want to live in it, since this opulent interior costs more than some homes.

Setting the standard in bespoke luxury motoring, the swanky but soothing interior features contemporary interpretations of furniture design combined with Japanese royal robe motifs, calming colors, natural wood, and the ceiling is covered with a sublime silk cherry blossom pattern.

Rolls_Royce_Serenity_Phantom-headliner-P90174992-highResOnly Rolls-Royce can take 11 pages in a Word document to describe a vehicle. (Because it takes that many words to completely explain how the “unique design demonstrates the levels of craftsmanship, creativity and attention to detail only Rolls-Royce Motor Cars can offer.”)

Leave your practical side elsewhere. There is much to love inside this indulgent interior. Because you probably can’t afford it, and may never get to sit in it, I will attempt to condense the press release for your enjoyment here. If you want to know more about the Rolls-Royce Phantom Serenity, visit their website at

Rolls_Royce_Serenity_Phantom-P90174939-highResFirst, let’s talk about the cherry blossom motif that embellishes both the exterior and the interior of the Rolls-Royce Phantom Serenity concept. The style of painting employed in the design of the Serenity silk is a centuries-old technique known as ‘unconscious painting’ that requires the artist to be in a meditative state. Much of Japanese painting technique is learned through very fine and detailed rendering of classical forms within nature; branches, leaves, flowers, bamboo etc. But wait, that’s not all: these crimson blossoms are hand painted, petal by petal, directly onto the hand-dyed and hand-woven silk. The resulting panels and swatches that are found inside the Phantom Serenity would take up to 600 hours of work per panel. Does that make you feel tranquil? It makes me afraid to touch it.

Rolls_Royce_Serenity_Phantom-painted_door_panel-P90174989-highResOnly the finest leather hides make it into any Rolls-Royce motor car, but that’s just the beginning for such a bespoke masterpiece as the Serenity Phantom. The seats and luggage compartment are clothed in Arctic White leather. And then there’s the silk. “The desire for the finest, most opulent fabrics endures amongst the cognoscenti around the world, including many Rolls-Royce owners,” explains Giles Taylor, Director of Design at Rolls-Royce Motor Cars. “The thought that fabrics such as silk have been discounted from use because of their delicacy only spurred us on to go further than any other car maker is capable of doing.” The headliner and rear compartment silk surfaces are gorgeous, but don’t let your kids inside (they’re not cognoscenti, anyhow). And NO EATING inside the car!

Rolls_Royce_Serenity_Phantom-MOP_Dash-P90174987-highResHard surfaces on the dash, door cappings, and rear center console are made from natural (and rare) smoked cherrywood, embellished by another beautiful Far-Eastern wood: Bamboo. In addition, the blossom motif from the silk is recreated with Mother of Pearl, which is lovingly inlaid into the wood, and also applied to the face of its clock and the driver’s instrument dials. Not just applied any old way: Make that laser cut and hand-applied.

If you care about such minor details, the Phantom is powered by a 450-horsepower/6.75-liter V-12 engine mated to an eight-speed transmission, which propels the luxury car to a top speed of 150 mph, and accelerates from 0-60 mph in 5.8 seconds. That's impressive, considering the vehicle weighs something like 2500 pounds, not counting the two custom Serenity umbrellas in the trunk. Rolls-Royce doesn’t have to tell you the car’s fuel economy, but the press release does say its fuel consumption has improved by 10 percent. Must be all that lightweight silk...

Rolls_Royce_Serenity_Phantom-afront_view-P90174997-highRes Rolls_Royce_Serenity_Phantom-arear-view-P90174981-highResRolls_Royce_Serenity_Phantom-MOP_dash_clock-P90174988-highResRolls_Royce_Serenity_Phantom-paint+detail-P90174982-highResRolls_Royce_Serenity_Phantom-painted_door_panel-P90174990-highResRolls_Royce_Serenity_Phantom-painted_door_panel-P90174991-highResRolls_Royce_Serenity_Phantom-swanky_door_sill-P90174984-highResRolls_Royce_Serenity_Phantom-umbrella-P90174993-highRes



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