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December 08, 2014

Buy a Car at Your Kitchen Table with “Shop-Click-Drive”

General_motors-shop_click_drive-logoImagine selecting your car online, and taking delivery of the vehicle in your own driveway, while completing the paperwork at your kitchen table that weekend. Could buying a new car get any easier than this?

The option is now available nationwide thanks to General Motors’s “Shop-Click-Drive,” an online service that allows buyers to choose a specific vehicle, get estimated pricing, review available incentives, learn about financing and insurance products, get information about their trade-in, and apply for financing, all online. General Motors reports that consumers have purchased or leased more than 13,000 new vehicles in the last year using the “Shop-Click-Drive” service, which combines the convenience of the Internet with personal customer service, and is now offered by 1,665 U.S. dealers in all 50 states.

GM-ShopClickDrive-Timothy_Sandifer-s“This was an easy, painless process that saved me time and hassle,” said Timothy Sandifer, who purchased a 2015 GMC Yukon. “The dealer delivered my vehicle to my home – which is 160 miles from the dealership -- and did the paperwork in my kitchen.”

Customer service and convenience are key to the program’s success: “We want to make it easier and simpler for dealers to connect with customers who are looking to combine the convenience of online shopping with the personal service of a neighborhood dealership,” said GM’s Kurt McNeil, vice president, U.S. Sales Operations.

GM-ShopClickDrive-InfographicDealers also appreciate how the “Shop-Click-Drive” service streamlines car sales and improves customer satisfaction, saying it “gives the customer control of their buying experience and makes it easier for us to focus on building a relationship with them,” according to Dan Endress, director of digital marketing, Paddock Chevrolet in Kenmore, N.Y.  “In a retail environment where it’s become harder to differentiate yourself from the competition, ‘Shop-Click-Drive’ is a refreshing addition to our marketing arsenal.”

Paul Masse Buick-GMC in Woonsocket, R.I. has seen “Shop-Click-Drive” shorten transaction times. “We sold a new Buick Encore within 48 hours of implementing ‘Shop-Click-Drive,’” said Scott Wellington, dealership vice president. “The customer visited our website, clicked on the icon, filled out her trade-in information and her credit application and scheduled her delivery. She came to the dealership; we appraised her Hyundai, completed the financing and delivered her new Encore with no hassles on either side.”

 “’Shop-Click-Drive’ is a cutting-edge digital service that no other automaker has today,” said Todd DeNooyer, general manager of DeNooyer Chevrolet in Kalamazoo, Michigan, and a participant in the pilot phase. “It’s been a good partnership and has given us a tool to grow our business and reach out to new customers.”

Would you feel comfortable using an online service to purchase your next car?



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