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October 01, 2014

Valvoline Instant Oil Change Service Centers go PINK for October

Valvoline_Instant_Oil_Change-go_PINK_-leadValvoline Instant Oil Change’s largest franchisee, Henley Enterprises, Inc., has partnered with AutoTex PINK for the third year, to raise funds and increase awareness for the National Breast Cancer Foundation Inc. during the month of October.

Although AutoTex Pink wipers are regularly available at all 200 participating VIOC locations in 12 states across the country, as well as other AskPatty Certified Female Friendly Retail Outlets, a select few VIOC locations will be showcasing their support in an extra special way for VIOC’s second annual “Pink Out Day” on Thursday, October 2, 2014.

Valvoline_Instant_Oil_Change-go_PINK_-800-ToledoCrewIn addition to selling the AutoTex PINK blades – available in pink or black, metal, frameless, or uni-blade variants – all month long, these select VIOC stores will be decked out in pink to raise awareness of breast cancer!

Last year, Valvoline Instant Oil Change centers went all out for the first-ever “Pink Out Day,” decorating their shops with the color pink, and even going so far as to wear pink wigs and clothing. They had so much fun, we know they’re gonna go wild again this year to raise awareness of this important cause. Check them out here at Pinterest!

Valvoline_Instant_Oil_Change-go_PINK_-800-zps60d5ca27A portion of the proceeds from each sale is donated by AutoTex PINK to the National Breast Cancer Foundation. Additionally, Henley’s Valvoline Instant Oil Change SM locations will making be a donation to the National Breast Cancer Foundation in connection with the AutoTex Pink wiper blade campaign.

Valvoline_Instant_Oil_Change-go_PINK_-800-1When we talked to VIOC about their special day, they told us “Pink Out Day is a visual event for a very visual product.” The product, of course, is AutoTex PINK Wiper Blades, and they're taking automotive retailers nationwide by storm this October.  AutoTex PINK wiper blades are premium, OEM-quality blades that fit more than 98 percent of current vehicles on the road. These quality windshield wiper blades come in both traditional black with a small pink ribbon to denote the cause and in full pink color for those who wish to make a bolder statement.  The goal of these wipers is to “Wipe Out Breast Cancer,” and they're following through on that promise by donating 20% of every blade sold to the National Breast Cancer Foundation.

For a list of all participating Valvoline Instant Oil Change locations with AutoTex PINK wiper blades, visit


Share your own Pink Out Day photos and sentiments using the following social media hashtags: #VIOCpink #PinkOilChange #wipeoutbreastcancer #NBCF #ThinkPink #PinkWipers


CALIFORNIA 2420 W. Olive Avenue Burbank, CA 91506
  525 N. Glendale Ave. Glendale, CA 91206
  11827 Santa Monica Blvd. West Los Angeles, CA 90025

DELAWARE 122 N. DuPont Hwy New Castle, DE 19720

FLORIDA 15621 San Carlos Blvd. Ft. Myers, FL 33908

MASSACHUSETTS 90 Winchester St. Newton Highlands, MA 02461
  175 Everett St. Norwood, MA 02062

MARYLAND 16505 Ball Park Drive Bowie, MD 20716
  1324 Martin Blvd. Middle River, MD 21220

MICHIGAN 31005 Greenfield Beverly Hills, MI 48025
  601 Kalamazoo St Lansing, MI 48912
  3234 Plainfield NE Grand Rapids, MI 49525
  4006 Bay road Saginaw, MI 48603
  8509 Heritage Dr. Zeeland, MI 49464

NEW HAMPSHIRE 1800 S. Willow St. Manchester, NH 03103

OHIO 3620 Secor Road Toledo, OH 43606

  Joe Newton - AB0065 Katie Shepherd Plainfield - Grand Rapids Plainfield - Pylon Secor Road Team IMG_0471 IMG_0477 IMG_0485 Z Norwood Team 20141002_121944 Photo (2)




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