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October 08, 2014

2014 October Breast Cancer Awareness: How do Ford and General Motors Show Support?

Breast_cancer_awareness-thinkstock-134127959-sLast week, we shared news about how Valvoline stores nationwide have gone pink in October to help wipe out cancer with the sales of AutoTex Pink windshield wipers. This week, we’re focusing on ways that both Ford and General Motors are showing their support of Breast Cancer Awareness programs. 

Chevrolet Makes Strides against Breast Cancer with Walks, Rebates, and Test Drive Contributions

Making_Strides_Against_Breast_Cancer-Chevrolet_Camaro_SS-sChevrolet has been a strong supporter the American Cancer Society and the Making Strides Against Breast Cancer initiative with numerous additional activities, including sponsoring a pink pace car at select events by contributing $250 for every caution lap in which the Chevrolet SS pink pace car leads the field.

“Once again, Chevrolet’s commitment to the fight against breast cancer will be evident in communities across the country this fall, and for that we are so thankful,” said Jill Elder, vice president of distinguished and corporate partners, American Cancer Society Inc. “The American Cancer Society is proud to partner with Chevrolet in our collective effort to save lives, raise awareness, and support the men and women who are facing this disease.” Since 2011, Chevrolet has helped the ACS raise more than $3 million.

Additional awareness programs include contributions to the American Cancer Society for every test drive taken at Chevy dealerships in October, and hosting and promoting many “Making Strides Against Cancer” walks and events around the country to raise awareness and funds. All month, GM plants, facilities, and warehouses will participate in fund-raising walks, including a major Detroit-area walk on October 11. Chevrolet also served as presenting sponsor of the American Cancer Society Cattle Baron’s Ball in Detroit this September.

While the tally for this year’s events haven’t yet been finalized, Last year, with Chevrolet’s support, the American Cancer Society raised more than $1.1 million in contributions through the Making Strides walks. This money helps fund research, wellness, breast cancer awareness education, and support for breast cancer patients and their families.

Throughout October, customers can join Chevrolet in the fight against breast cancer just by taking a test drive. A $10 contribution per test drive -- up to $130,000 -- will be made to the American Cancer Society for every eligible test drives taken nationally on select dates at participating dealerships. Drivers must be over 21 with a valid driver’s license. The promotion is limited to one test drive per person.

Additionally, a Chevrolet Certified Service matching rebate promotion on select services encourages customers to contribute their service rebate to the American Cancer Society from October 1 through November 30, with Chevrolet matching contributions dollar for dollar up to $60,000.

In addition, according to the GM Authority Blog, the towers of the Renaissance Center will glow in bands of pink during Breast Cancer Awareness Month to recognize breast cancer patients and survivors.


Ford’s “Warriors in Pink” is now 20 Years Strong, Creates “Drive the Conversation” to Raise Awareness

Ford_Warriors_in_pink-bannerAs one of the first corporate sponsors of the Susan G. Komen Race for the Cure®—and with more than $125 million donated to date—Ford is proud to mark its 20th year since joining the fight against breast cancer as Warriors in Pink.

“Through Warriors in Pink, Ford continues to be a unifying force in driving awareness for breast cancer. This year is especially meaningful to us as we mark our 20th anniversary and honor the strength and courage of all the survivors who have shared their stories with us throughout their journey,” said Joe Hinrichs, President of The Americas, Ford Motor Company.

Involvement for Ford extends far beyond just financial support for research. Warriors in Pink encourages women to have continuing and honest conversations that keep them proactive about breast health and early detection. Ford also shines a spotlight on survivors through its “Models of Courage” program, which highlights individuals who openly share their experiences with breast cancer.

Since 2006, Warriors in Pink has offered a line of apparel and accessories, and 100 percent of the net proceeds from the sale of these items benefit Warriors in Pink’s four charities partners: The Pink Fund, Susan G. Komen, Dr. Susan Love Research Foundation and Young Survival Coalition. Join the fight and support a breast cancer charity of your choice at check out when you shop

Drive the Conversation: A national survey conducted earlier this year by Ford Warriors in Pink showed that despite being a leading health concern for women, important breast health conversations are not happening enough – particularly between mothers and daughters. The survey reported that 63% of daughters are more likely to have conversations about their breast health if their mothers bring it up, while 59% of mothers admit they’re more likely to have the conversation if their daughter brings it up. Turn those numbers around, and it looks like they’re not talking about this important health issue enough!

According to the survey, the majority of women (68 percent) believe that a vehicle provides a private and safe setting for important health conversations, with 38 percent admitting they sometimes wait to have important conversations until they are in the car. Since awareness leads to early detection and early detection leads to better outcomes, it’s time to start talking, so Ford has begun an awareness campaign called “Drive the conversation.” See the infographic at the end for more on this topic.

2014_Ford_Fusion-Warriors_in_pink-Dr_Oz_SweepstakesThe Doctor is in the House: This week, Ford is teaming up with Dr. Oz to help “Drive the Conversation” on the importance of breast health.  On Thursday, October 9, check your local listings and tune in to The Dr. Oz Show as it joins Ford Warriors in Pink to spotlight breast health including a talk with a Warriors in Pink Model of Courage. Expect great information – watch with your daughter or a friend! But wait, there's more good news even if you miss the show: the Dr. Oz show can put you in the driver’s seat of a new Ford Fusion via a sweepstakes in which the prize is a 2014 Ford Fusion valued at $35,000! Simply visit and complete the online entry form. ALL ENTRIES MUST BE SUBMITTED BY 11:59 PM ET on 10/31/14.

Also, each year, Ford lights up its massive Dearborn world headquarters pink to raise awareness.



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