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August 11, 2014

Bret Michaels shares his “Endless Love” for Nissan Vans

Nissan_ToughLove_Bret_FoldedArms-sI confess: I wanted to hate the concept when I received the press release from Nissan announcing their new advertising campaign featuring iconic American rock and reality star Bret Michaels serenading various Nissan vans as he joins company technicians during vehicle durability testing.

Filmed on location in 110° weather at Nissan’s Arizona Testing Center, a 3,050-acre facility in Stanfield, Arizona, Nissan said the video “gives a tough new spin to the classic ‘80s love song ‘Endless Love’ – complete with fire, smoke and an instrument panel-mounted Bret Michaels bobble head doll,” as a way to bring awareness to the more than 6,600 harsh durability tests endured by Nissan’s NV Cargo, NV Passenger, and NV200 Compact vans.  I don’t have much personal interest in Bret Michaels or Nissan’s commercial vans, so I didn’t immediately rush to watch the video, which is posted on YouTube. (The song is also available for download at Nissan’s promotional microsite )

Brett_michaels_bobblehead_doll-Nissan_Commercial_vans-endless_loveHowever, in a moment of boredom, I clicked on a link that popped up on my twitter feed and found myself… entertained. It was that moment when Brett’s bobblehead undulated in rhythm with the bumps of the frame twist test that I thought to myself “silly, but clever.”

Nissan commercial vehicles endure more than 6,600 tests during the development process, including being put through a 140-degree heat chamber, salt spray tunnel, frame twister, shaker machine, pothole-ridden roads, and grueling brake tests. The various testing procedures, which compress 13 years of real-world use into about three months, are shared during the “Endless Love video,” as well as in a series of individual Nissan product videos featuring Bret Michaels available to view at Nissan's YouTube channel.

So, is the campaign a success? I’m not planning to rush out and buy one of Nissan’s commercial vans -- but I am talking about them, and when it comes to PR, that’s a win. "With this new campaign we really want to show buyers that Nissan builds a van that can keep up and never let the owners down, because when their vans are down, so are their businesses," said Fred Diaz, senior vice president, Nissan Sales & Marketing and Operations, Nissan North America, Inc. "With Bret's help, we're showing that Nissan commercial vehicles are tested to perform. These are vehicles owners can depend on year in and year out, through all sorts of conditions."

Take a look at the video, and let us know what you think.




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