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October 15, 2013

October Breast Cancer Awareness: Ford and General Motors Show Support

Breast_Cancer_Awareness-Thinkstock-91618146_sOctober is Breast Cancer Awareness month, and all month long, we’ll be reporting on ways that automotive companies are showing their support of the annual campaign.

Last week, we shared news about how Valvoline stores nationwide celebrated a “Pink Out Day” to help wipe out cancer with the sales of AutoTex Pink windshield wipers.

This week, we’re focusing on ways that both Ford and General Motors are showing their support of Breast Cancer Awareness programs.


Ford_warriors_in_pink_2013-united_with_love-Gilles_Marini Ford’s “Warriors in Pink” is now 19 Years Strong

Nineteen years ago, Ford created its Warriors in Pink program to raise awareness and funds in the fight against breast cancer. This month, Warriors in Pink and actor Gilles Marini (Switched at Birth, Sex and the City, Brothers and Sisters) are in New York City promoting the limited-edition T-shirt Marini created to aid in the fight against the disease. Gilles Marini lost his father to cancer and his sister-in-law had breast cancer so Gilles decided to Act with Love and help raise funds for the Dr. Susan Love Research Foundation, one of the charities supported by the sale of Ford Warriors in Pink wear and gear. Marini’s design retails for $20 and can be purchased from

Additionally, Ford Warriors in Pink is launching two distinct video series spreading messages of hope, courage, and awareness: One, “In Her World,” created by celebrity news site PopSugar, is an intimate look at prominent women and their stories of inspiration. This inspirational video series illuminates key aspects of their passions, successes, and personalities – and includes women directly affected by breast cancer.  The other, “Courage Talks,” part of the Models of Courage campaign created in 2012, covers the difficult conversations breast cancer patients will inevitably face. These videos can be viewed on the PopSugar website,, and on Warriors in Pink social media platforms.

Ford Warriors in Pink is also partnering with CBS prime-time talent to create public service announcements featuring Warriors in Pink apparel that will air throughout October. These PSAs will feature talent from “2 Broke Girls,” “The Good Wife,” “NCIS” and other popular CBS shows.


Chevy-Patrick_Kahne-Making-Strides-Against-Cancer-CamaroChevrolet Makes Strides against Breast Cancer with Walks, Rebates, and Test Drive Contributions

Chevrolet and General Motors employees, dealers and customers will unite for the third consecutive year in the fight against breast cancer. Together with the American Cancer Society, Chevrolet provides nationwide grassroots support of the Society’s Making Strides Against Breast Cancer® walks and other activities.

While the tally for this year’s events haven’t yet been finalized, Last year, with Chevrolet’s support, the American Cancer Society raised $1,211,463 in contributions through the Making Strides walks. This money helps fund research, wellness, breast cancer awareness education, and support for breast cancer patients and their families.

Just this weekend, Don Johnson, vice president of Chevrolet Sales and Service led the brand’s involvement in the Detroit Making Strides Against Breast Cancer walk in downtown Detroit.

Throughout October, customers can join Chevrolet in the fight against breast cancer just by taking a test drive. A $10 contribution per test drive -- up to $130,000 -- will be made to the American Cancer Society for every eligible test drives taken nationally on select dates at participating dealerships. Drivers must be over 21 with a valid driver’s license. The promotion is limited to one test drive per person.

Additionally, a Chevrolet Certified Service matching rebate promotion on select services encourages customers to contribute their service rebate to the American Cancer Society from October 1 through November 30, with Chevrolet matching contributions dollar for dollar up to $60,000.

Chevrolet will also donate $200 for every lap run under caution during select NASCAR Sprint Cup and IZOD IndyCar Series races throughout October. In addition to the donation, a special themed pink Chevrolet Camaro SS will pace select NASCAR Sprint Cup series races. A special 2014 Corvette Stingray will serve as the pace car for the IZOD IndyCar Series event at Auto Club Speedway in October.

Stay tuned to find out more ways automotive companies are showing their support of Breast Cancer Awareness during the month of October!


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