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June 28, 2013

Infographic: What Do Car Buying Patterns Say About Your Neighborhood?

Ford-Escape-Greenest-Geekiest-CitiesWhat do car sales patterns tell about regional consumer preferences? More than you might think. According to Ford sales data on the new Escape and Explorer, San Francisco residents are tech geeks, Philadelphia residents are more eco friendly than the rest of the nation, Seattle seems to be the leader in mindful driving, and New Yorkers are stargazers.

Those are just a few of the findings from Ford’s annual look at U.S. car-buying preferences. Analysis of its U.S. sales data helps Ford identify buying patterns and to better understand unique consumer preferences by region. The analysis helps Ford ensure it is delivering the specific vehicles and options to those parts of the country where they’re most in demand.

“Across America – from its most sprawling suburban areas to its largest industrial centers – technology now plays a defining role in millions’ lives,” said Scott Steinberg, technology analyst for strategic consulting firm TechSavvy Global. “Going forward, from better ways to connect and communicate to more energy-efficient travel, innovative and eco-friendly solutions are only expected to have a growing impact on how we live, work and play.”

“Some may be surprised to see Philadelphia top Ford’s EcoBoost engine list, but greener living has become a way of life no longer limited to the coasts as people try to save money at the pump,” said Sheryl Connelly, Ford head of global consumer trends. “Technology has become mainstream, and we are living through an age of information addiction, which means people want to stay connected to their digital lives everywhere – including the car.”


Geeky San Francisco

San Francisco customers are purchasing SYNC® with MyFord Touch® on 85 percent of Escape and Explorer models, 16 percentage points above the national average. This driver connectivity technology provides an interactive experience that allows the driver to access their cellphone, as well as information and entertainment with hands-free voice-activated technology.


Going Green in Philly

EcoBoost engines deliver fuel economy gains of up to 20 percent and reduction of CO2 emissions of up to 15 percent compared to larger, less-efficient engines, without sacrificing the power drivers want. Philadelphia buyers choose the 1.6-liter EcoBoost Escape and 2.0-liter EcoBoost Explorer at 20 percentage points above the national average of 25 percent.


Mindful in Seattle

Seattle seems to be the leader in mindful driving. While on average, 19 percent of Escape and Explorer buyers nationally select an available driver-assist package, 35 percent of buyers do in Seattle. Ford’s innovative driver-assist features can help drivers in stressful situations by monitoring driving patterns and traffic, even helping steer when parallel parking.


Based on purchasing data for MyFord Touch, EcoBoost and driver-assist technologies in Escape and Explorer, below are Ford’s geekiest, greenest and most mindful cities:


Geekiest Cities

  1. San Francisco
  2. Los Angeles
  3. Denver
  4. Charlotte
  5. Seattle

Greenest Cities

  1. Philadelphia
  2. Chicago
  3. Pittsburgh
  4. Orlando
  5. Kansas City

Most Mindful Cities

  1. Seattle
  2. Denver
  3. Washington, D.C.
  4. Orlando
  5. Phoenix


Ford’s moonroof feature is most popular in New York, with Seattle coming in second; San Francisco residents most prefer heated seats, followed by customers in Los Angeles:

Top Cities For Moonroofs

  1. New York
  2. Seattle
  3. Pittsburgh
  4. Boston
  5. Cincinnati

Top Cities For Heated Seats

  1. San Francisco
  2. Los Angeles
  3. New York
  4. Miami
  5. Charlotte



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