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May 16, 2013

Ford Wraps American Idol Season Sponsorship; Season 12 Winner Determined Tonight

American-Idol-Season-12-Finale-Kree-vs-CandiceWatching American Idol has been a family activity around my home for years. Each week, my son Ben and I would sit on the couch to watch (and sing along with) the weekly competition, and he often told me “Mom, YOU should try out for American Idol!” We watched pretty much every season -- including all the sponsored Ford music videos and commercials -- and always voted for our favorites.


2014-Ford-Fiesta-5door_front-actionWell, 12 years later, Ben is almost 20 and has a much better understanding of why his Mom prefers to sing along in the privacy of her own home or car. And, while we don’t watch American Idol together anymore, he still follows the show and continues to vote for his favorites. So he was quite disappointed last week when his Idol Angie Miller was sent home, leaving Kree Harrison and Candice Glover to battle it out for the American Idol season 12 crown. Ford is making it up him, however, by allowing us to attend the Finale tonight in a 2014 Ford Fiesta hatchback powered by the new three-cylinder 123-horsepower/1.0-liter EcoBoost engine. (I’ll have more about this car and Ford’s groundbreaking new engine in a separate post next week.) Look for us on FOX tonight at 8/7C, we’ll be in the sixth row! 

Ford is now in its 12th season as a corporate sponsor of American Idol, having committed to the show since its debut in 2002. That first season’s final battle was between the fuzzy-headed Justin Guarini and Kelly Clarkson; Clarkson actually turned her first-place finish into a stellar musical career, and currently holds the record for the highest-selling album sales around the world, with more than 25 million copies. For Ford, sponsorship of American Idol has translated into increased vehicle sales, enhanced ad performance, and greater consumer awareness and affinity for the brand.

American Idol’s high ratings make it a mini-Super Bowl every week,” Crystal Worthem, Ford Brand Content and Alliances manager, said in 2011 about Ford’s ongoing sponsorship. “The show attracts a huge audience that is able to connect with our vehicles in a fresh and meaningful way because of the custom content we have been able to create.”  

AskPatty has also long been a fan of American Idol, covering the show and the Ford sponsorship in a variety of ways. We especially enjoyed the music videos that were created each week to showcase the finalists -- and Ford’s vehicles. Ford also used the show to promote contests in which Ford vehicles were often the prizes. Tonight’s American Idol finale will not only be a retrospective of the finalists’ season, but it will also share a retrospective of the weekly Fiesta Movement Idol Missions. If you want to catch up on all the season’s Missions, you can watch them here on the American Idol Mission Page

Season 12 of American Idol and its weekly Fiesta Movement American Idol Missions may be over after tonight's finale, but you can still register for a chance to win a 2014 Ford Fiesta at until the end of the month. Your last chance to enter to win the special Ford Fiesta promotion ends at 11:59 PM ET on 5/31/13. (Be sure to read the official rules here.) And be sure to tune in to American Idol on FOX tonight to see who wins the Season 12 American Idol Crown!


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