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November 08, 2012

Women Rock It with Honors and a Mustang Build at SEMA and AAPEX 2012

Marla Moore SEMAThe SEMA Person of the Year Award was established to honor a person for their outstanding contribution to the automotive aftermarket industry during the past twelve months

2012 WINNER: Marla Moore, Advertising Director at Hypertech and SEMA Businesswomen's Network (SBN) Chair - SEMA Person of the Year!

AutoTexPinkCongratulations to Paula Lombard, President of AutoTex Pink and member of the Car Care Council Women’s Board, for raising $125,000 to benefit The National Breast Cancer Foundation and Breast Cancer Society of Canada based on 10% of the sales of wiper blades, yes they come in Pink or Black!

The Car Care Council Women’s Board is comprised of professional men and women from the automotive aftermarket who are dedicated to providing career leadership to women in the automotive aftermarket, providing car care information to female audiences and encouraging youngpeople to investigate opportunities in the automotive aftermarket. For more information, visit or e-mail

Organized by the Car Care Council Women’s Board, the annual awards and a reception are sponsored by a variety of aftermarket companies and organizations. The 2012 sponsors include: Robert Bosch LLC, SKF Automotive Division, Tenneco, The Timken Company, Automotive Communication Council (ACC), N.A. Williams Company, Maximum Marketing Services, Mobile Air ConditioningSociety (MACS), MOTOR Information Systems and Snap-on, Inc.

2012 Winners:

JodyDeVere2012Jody DeVere CEO was honored as the she was named the ninth annual Aftermarket Woman of the Year by the Car Care Council Women's Board.

Amy_Mattinat_head_shotAmy Mattinat, owner of Auto Craftsmen in Vermont and one of the top expert automotive women advisors for was honored as The Car Care Council’s  Female Service Shop Owner of the Year.

Andrea Schultz was selected as the first-ever Woman of Promise by the Car Care Council Women's Board.

Each year, the SEMA Businesswomen's Network (SBN) recognizes the top individuals for their contributions to women in industry. The winners of these awards were recognized at the 2012 SEMA Speed Networking Breakfast Powered by SBN.

2012 Winners:

ImageLauren Fix was the recipient of the  “Woman of the Year “ Award from the Specialty Equipment Market Association (SEMA) Businesswomen’s Network and The Car Care Council’s “Automotive Communications Award” for public relations efforts. “This is such a great honor, said Lauren Fix, "I was so surprised to receive this honor from my peers.  SEMA Business Womens Network has been an important part of my career and we are blessed to be among the best women in the business."

MustangBuildKaren Gietzen-Stewart Ford North America Advanced Planning and Innovation Manager accepted the award for Ford Motor Company, who was the recipient of the Athena Award for their support of the SEMA Mustang Build Powered By Women, better known as "High Gear," was unveiled at 2012 SEMA Show in the Ford booth. TheSBN launched the project to showcase 40 women designers and engineers of the automotive industry. With SEMA and Ford Motor Co. teaming up forthe build, an additional 40-plus SEMA member companies, donated products and services, which includes custom paint,customized wheels, a custom leather interior,high performance suspension, and a new supercharger autographed by industry legend Vic Edelbrock. More information can be found on

Doug Evans, Executive Vice President, Performance Automotive Group for Source Interlink Media, LLC was recipeint of the Mentor of the Year Award which was created to acknowledge and honor an individual for their wisdom,encouragement, and willingness to "help others along" as a foundation for growth within and for our industry. "Advocating for women in the automotive industry is something I am dedicated to so to be recognized by this group of businesswomen is particularly gratifying," Evans said.

More Rocking Women!

AmyFaulkAmy Faulk, founder of the SEMA Businesswomen’s Network (SBN). The SBN will mark its 20th anniversary in 2013, and no conversation about Rockin' Automotive Women would be complete without the inspirational Amy Faulk, founder of the SEMA Businesswomen’s Network (SBN). Faulk grew up around cars, starting her racing career in 1978 when her husband Kenny, a mechanic and race car builder, fired his driver and put his wife in the driver’s seat of the modified Volkswagon he’d built. Faulk went on to become the first woman to win a national event in an alcohol dragster. She was also the first woman to win an NHRA division championship, one of the first to work in the performance auto-parts industry and to be elected to the SEMA Board of Directors. She also created the MPMC
Media Trade Conference.

Faulk’s many accomplishments include 1979 NHRA Super Stock World Champion, the 1980 Car Craft Magazine Driver of the Year, 2002 SEMA Hall of Fame, 2003 NHRA Division 2 Sportsman Hall of Fame Award (first woman recipient), the first recipient and the inspiration of the NHRA Appreciation Award, SEMA Person of the Year and 2009 NHRA Hall of Fame Recipient.

In 1993, Faulk saw a need for a committee that fit the needs of women in the industry, and the SBN was created. She is currently the CEO of Hypertech and is still drag racing in the Stock Eliminator category, striving to be the only person—male or female—to win national events in four categories.

Female HotroddersThe first and only all female team in Hot Rodders of Tomorrow. One of the biggest crowds at SEMA gathered to watch teams of young engine builders compete in the Hot Rodders of Tomorrow challenge. The competition started Monday afternoon as 13 teams from around the country showed off their skills and teamwork.

The Gear Up Girls Event at the SEMA Show! — with Bogi Lateiner, Camee Edelbrock, Sara Morosan, Theresa Contreras, Christina Kwan, Jamie Apodaca Eriksen, Marla Moore, Julia Johnson, Luanne F Brown, Susan Roba Carpenter, JoAnn Bortles and Rose Kawasaki.

Heart_Wrenchers_SkylineThe Gear Up Girl Networking event is an incredible opportunity to connect with---and encourage female students who have an interest in working in our industry. I met the Heart Wrenchers women who started a club for the women enrolled in the Automotive Technology programs at Skyline College. Skyline's Auto Techprogram has had two female graduates in THE LAST TEN YEARS. They hope to change that! They now have eight outstanding women enrolled and they are well on their way to careers in the automotive industry.

Toyota Racing Dream Build Challenger: Alexis DeJoria began her first full season of Nitro Funny Car racing with Kalitta Motorsports in2012 after joining the team for four races late in the 2011 campaign. DeJoria qualified at three of the four Nitro races she entered in 2011. She also made it to the Finals in Bristol, TN earlier this year, an incredible feat for a rookie driver.DeJoria competed in Top Alcohol Funny Car competition for five seasons. She is one of just two women ever to win an NHRA Alcohol Funny Car event. She began drag racing in the Super Gas category and also campaigned a Super Comp dragster. Alexis' career best run is a 4.040 @ 313.66 mph at the 2012 Toyota Supernationals at Englishtown, New Jersey.

Jody DeVere
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