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November 26, 2012

Chicks and Cars Carnival of the Automotive Aftermarket SEMA 2012

SEMA_PINK_BUS_2012Each year I attend the SEMA Show in Las Vegas, which I fondly refer to as the Automotive Olympics! This is the most action packed and exciting automotive industry event of the year for me. The SEMA Show is the premier automotive specialty products trade event in the world. It draws the industry’s brightest minds and hottest products to one place, the Las Vegas Convention Center. The SEMA Show is not open to the public so I wanted to share a taste of the show and some cool products women 'Auto-Know-About' from an insiders view.

Of course I walked my feet clear out of my shoes each day and night attending a slew of award events, meetings and appearances, here are some highlights:

Tire Industry Industry Awards - Congratulations to Chapel Hill Tire Car Care Center, a second-generation family-owned and operated independent tire dealer with four retail locations in North Carolina’s Research Triangle, has been named the Winner of the 2012 Tire Review Top Shop Award.

Spent time with many associations and automotive industry publications we support, Automobile Oil Change Association, SBN, Car Care Council Women's Board, Tire Industry Association, ASA, VehicleMD Magazine, Tire Review Magazine and two new partners, Mike Gibbons VP of of mobile marketing master-minds Kukui and Ken Halle CEO of ASA Automotive Systems.

CooperTireGot a Sneak Look at Cooper Tire's Fuel Saving Touring Tire

The CS3, which replaces the Cooper Tire Lifeliner GLS is going to be one of the lightest tires in its class, which means more fuel efficiency,(coming in April 2013). Cooper’s innovation continues, in part, through two recently-awarded grants. The first, $1.5 million from the U.S. Department of Energy, will aid in the development of a lightweight, fuel-efficient tire with a 20% reduction in weight and a 30% reduction in rolling resistance compared to today’s passenger tires. The second grant, $6.9 million from the U.S. Department of Agriculture,will aid in Cooper’s development of a domestic source of natural rubber through the guayule plant. 

Fram_FreshBreeze_FilterLearned About theFRAM Fresh Breeze® Cabin Air Filter

Did you know that the air inside your vehicle may be dirtier than the air outside? YUKKK. The FRAM Fresh Breeze® Cabin air filter is the only cabin air filter that uses the natural deodorizing qualities of ARM & HAMMER® baking soda. These two powerhouse brands have joined forces to help absorb odors and freshen the air. Filters 98% of road dust and road pollen. Arm & Hammer® baking soda combined with carbon embedded into the filter assist in cleaning outside air flowing through the vehicle's ventilation system.

Love AutoTexPink Wiper Blades - Great Holiday Gift Idea!

AutoTexPink_Charities_LearnMore1AutoTex PINK was founded by Wexco’s President, Paula Lombard. Paula wanted to create a product and a brand that was made by and for women. That is why with each sale of AutoTex PINK products, a donation will be made to the National Breast Cancer Foundation (US) or the Canadian Breast Cancer Foundation (CN). Through these partnerships, AutoTex PINK hopes to support those affected by breast cancer by helping to increase awareness and contribute to the fight to “Wipe Out Breast Cancer!” AutoTex PINK is giving your car a voice; with either a classy pink ribbon on our traditional black wiper blades or with our AutoTex PINK Plus model, an all pink windshield wiper blade that proudly shows your support with each passing mile.Visit one of our Certified Female Friendly® locations to purchase AutoTexPink Wiper Blades.

MOMMOM was there!

Motor Oil Matters (MOM) is the American Petroleum Institute’s (API) new program for licensing motor oil distributors and oil change locations.

MOM has one main goal: to make sure that consumers receive high-quality oil. This is accomplished by maintaining a secure chain-of-custody for motor oil from the marketer all the way to the vehicle. The MOM mark will help identify distributors and oil change locations committed to providing motor oil meeting the performance standard recommended by most vehicle and engine manufacturers.

MOM will help:

  • Educate consumers and the motor oil industry
  • Establish credibility within the motor oil industry
  • Identify quality products

Visit MOM for more info:

Cool Informative Sylvania Headlight “Truth Sleuths”

To mark the beginning of darker days and to shed some light on automotive lighting myths, SYLVANIA Automotive Lighting debuted the first video in its SYLVANIA “Truth Sleuths” series at the Automotive Aftermarket Products Expo 2012 (AAPEX). These webisodes take automotive lighting myths into the lab and out to the real world to find out what’s fact and what’s fiction.

The first video in the series explores what happens to a vehicle’s headlights over time – whether they dim with use or just burn out. Viewers are given a first-hand look at the differences between new headlights and worn headlights, both in the lab and on the road.

Watch The Sylvania Headlight “Truth Sleuths” Video

Keep Your Vehicle Looking Young with Simple Enhancements from 3M

3M Auto Essentials familyThere’s nothing like the look, and smell, of a shiny new car! Keep these essentials handy to keep your vehicle sparkling like new both inside and out. From products that clean and protect to those that improve paint imperfections, any car owner can give their vehicle a simple face-lift and keep it looking like a million bucks.

  • 3M Auto Essentials (Restore, Tire, Scrub, Glass, & Wax) – new do-it-yourself line of car care products makes upkeep easier than ever. Includes All-Purpose Scrub, Tire Shine, Spray Wax, Leather & Vinyl Restore and Glass Cleaner to help owners keep their car in top condition for less.
  • 3M Scratch Remover – improve simple damage such as light-to-medium scratches, swirl marks or paint imperfections. Contains no wax, and removes the scratches, doesn’t just fill them in.  May be used by hand or with a machine.
  • 3M Rubbing Compound -- if paint is in need of more care use Rubbing Compound first to safely removes fine scratches, water spots,oxidation and swirl marks.  And then follow it up with 3M Scratch Remover to improve the look of your paint.
  • 3M Synthetic Wax Protectant  -- finally, protect paint with 3M Synthetic Wax Protectant to give your car the ultimate deep gloss finish and help guard the paint’s appearance. Use it with a white foam pad and an orbital sander or polisher to protect your car from the elements.
  • 3M Microfiber Detail Cloth – for routine cleaning or repairing imperfections in paint, the Microfiber Detail Cloth is the perfect cloth to safely use on your vehicle’s surface. 

The 3M Auto product line, and there is so much more for DIYers on 3M Auto products and how-to videos, visit

Eco Innovation from Universal Lubricants Oil FlexPak

Universal_Eco_Ultra_FlexpakOfficials with the 2012 Automotive Aftermarket Products Expo (AAPEX) this week awarded Universal Lubricants®, the manufacturer and distributor of one the world’s most advanced motor oils, the 2012 New Packaging Award for Innovation for its ECO ULTRA® FlexPak™. The award was presented to Universal Lubricants during an AAPEX awards ceremony on
Monday, October 29 in Las Vegas where the ECO ULTRA 1-quart FlexPak made its debut. Universal Lubricants®, the manufacturer and distributor of ECO ULTRA®, one the world’s most advanced motor oils, introduced the nation’s first retail motor oil packaged in a sustainable, flexible stand-up pouch.  Compared to conventional hard plastic bottles, the new durable FlexPak™ offers consumers a faster, easier and cleaner way to change their oil, giving retailers a unique opportunity to bring customers an exciting, high-performance product in an environmentally responsible package.

One of only five manufacturers in the U.S. to collect and re-refine used oil, Universal Lubricants’ ECO ULTRA® Synthetic Blend Motor Oil is made from high-quality re-refined base stocks and blended with premium performance additives.

To purchase ECO ULTRA® oil in FlexPaks Visit:

Clean Up with Craftsman® Remote Control Wet Dry Vac with Wall Mounting Kit

Wet-Dry Vac w RemoteThe Craftsman Remote Control Wet Dry Vac with Wall Mounting Kit features a convenient remote control on-off switch plus a wall mounting kit that makes it ideal for garage and workshop use.

The remote control on/off switch is located on the contour wand.  This eliminates the need to walk back and forth between the cleaning task location and the vacuum tank in order to turn the vac on or off.

The wall mounting kit makes this vac ideally suited for dedicated use in the garage or workshop, where frequent project clean-up is required.  Yet, this compact 5 gallon vac can also be detached from the wall mounting kit to allow for portable hand-carry cleaning around the home or jobsite when required.

This vac offers all the accessories you need for wet dry vac projects including a cartridge filter, foam sleeve for wet pick-up, dust collection bag, two extension wands, floor/squeegee nozzle, car nozzle, dust brush and air/noise diffuser.

To Purchase visit and at Sears stores nationwide.

Last but not least I even squeezed in an A-GNO (Automotive -Girls Night Out) with some of my wonderful women automotive expert friends and partners, Paula Lombard and Aimee (AutoTexPink), Shelia Beam (VehicleMD), Bogi Lateiner (180 Auto), Jeanne Silver (CarStar & Collision Industry Foundation) and race car driver Erin Evernham!

By Jody DeVere who is a internationally recognized speaker, trainer, often quoted industry pundit and spokesperson for the automotive industry on the women's market. She has been featured by the New York Times, NPR, Wall Street Journal, CNN, Fox Business, Forbes Women, Oprah Magazine and Parenting Magazine to name a few. As CEO of, she provides automotive education to women consumers and an interactive online Certified Female Friendly® certification training program for automotive retailers on how to attract, sell, retain and market to women.

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