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November 12, 2012 Inaugural Launch of Women's Speakers Bureau to Automotive Industry, Inc. announced today the inaugural launch of the Women's Automotive Speakers Bureau. The Bureau is a strategic resource to decision-makers in the automotive industry on how to effectively market and sell to the growing and influential base of women automotive buyers, as well as how to attract and retain more women as employees within their organizations. has a unique understanding of the automotive industry from a woman's point of view and aims to utilize the vast business experience and market knowledge of the women selected for the Bureau.

The Women's Automotive Speakers Bureau represents a cross section of outstanding, professional and dynamic speakers who specialize in a wide range of topics and services, including keynote presentations, brand spokespersons, workshops, coaching, video training, live and recorded webinars, facilitated panel session speakers and more.

"We're a company that thrives on educating and empowering women as consumers, business owners and employees in the automotive industry," says Jody DeVere, CEO of, Inc. "Our women's speakers bureau is just another step in our journey to help the automotive industry grow market-share and get better results with women on all fronts."

States Miriam Muléy, CEO and Author of The 85% Niche and former Executive Director of Marketing and Sales for General Motors Corporation Diversity Growth Markets, “Finally, we have a top-notch venue to help leaders in the automotive industry stay ahead of trends, insights and strategies that will demonstrably move the needle in increasing market share with all women—White, Black, Latina, Asian and more—through the expertise of the Automotive Women’s Speaker’s Bureau.”

Twenty Inaugural members of the Women's Automotive Speakers Bureau include:

Marti Barletta- World's Foremost Expert on Today's Mightiest Market- Women

Miriam Muléy- CEO and Author of The 85% Niche: The Power of Women of All Colors—Latina, Black, and Asian

Elizabeth Archuleta- Expert in Diverse Women, LGBT, Visible/Invisible Minorities

Pepper Miller- CEO, Author and African-American Consumer Expert, Increase Your Cultural IQ about and Share of the Black-American Market

Bogi Lateiner- ASE Certified Mechanic, part of a 3-girl crew on Velocity Channel's 'All Girls Garage' Show

Amy Mattinat- The Car Care Council Women's Board 2012 Top Female Shop Owner & Author

Rebecca Chernek- Expert in Finance & Insurance (F&I) Training for Automotive Retail

Patricia Muir- Expert in Professional Coaching for CEOs, Executives and Executive Teams

For more information on our additional speakers on the Women's Automotive Speakers Bureau go to:

Click on a speaker profile to learn more and complete the online form to inquire on rates and dates or contact us directly for a proposal for your upcoming event, conference, or trade show or brand initiative at

About, Inc.

With international headquarters in Thousand Oaks, California,, Inc. takes a two-pronged approach to revolutionizing the women's automotive retail market: For consumers, the website is a safe and reliable source for expert automotive advice and research. For auto dealers, tire centers, collision repair, and automotive service and repair centers the revolutionary Certified Female Friendly® program trains providers on how to attract and sell to women customers and bolster customer loyalty and retention.

Women can find an Ask Patty Certified Female Friendly® auto dealer, tire center, collision repair, and automotive service and repair centers using the location search at

AskPatty® and Certified Female Friendly® are registered trademarks of, Inc.


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