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October 17, 2012

Think Pink at the National Toronto Women's Show


Automotive Marketing to Women company, Inc. and manufacturer of wiper blades that benefit the Breast Cancer Society of Canada, AutoTex PINK, will join Rita Diamantakos of Ontario automotive chain Active Green + Ross Tire & Auto Centres. As an Certified Female Friendly® tire & service provider in Canada, the Active Green + Ross team are planning to focus on breast cancer awareness month while spreading the word about the all-important role of the woman consumer in the auto industry. The Active Green + Ross, AutoTex PINK, and Ask Patty teams are excited about the opportunity to reach women at an event that isn't automotive-themed, because a comfortable, neutral environment coupled with a warm no-nonsense, direct, and honest approach is exactly what women are looking for when it comes to buying new tires or seeking auto service... and they know they hold the purse-strings.

Women account for around 66% of all consumer purchase decisions in Canada - including automotive. “In effect, women have become the family's chief purchasing officer," says Jody DeVere, president and CEO of "Creating an experience that 'WOWs' women increases market share, drive ROI, and differentiate automotive retailers. We're here to show the women of Ontario what Active Green + Ross is about, the training they've completed, the commitment they've made, and put that knowledge, that trust, right into the hands of the Toronto woman consumer.” DeVere believes this message, coupled with her female focused company's proven reputation training and certifying tire retailers to better serve women, will help attendees and other Ontario women to learn that there is an alternative to the stressful, male-focused auto shop experience in Active Green + Ross.

Team members will have a stock of AutoTex PINK wiper blades on hand in both black and pink varieties, allowing convention-goers to make purchases directly at the booth to benefit Canadian breast cancer research – 20% of all proceeds from the sale of these blades goes to the Breast Cancer Society of Canada. Attendees are encourages to visit the teams and learn more at Booth #1229.

About the Toronto National Womens Show

The ultimate girl’s day out! Shop ‘til you drop at over 450 exhibits and find everything from food and wine sampling, fashion shows, celebrity guests, free makeovers, health, wellness & beauty secrets, cooking demos, home renovation advice and travel ideas!

Make a day of it! Bring your friends, sister, daughter or mom and be entertained doing everything you love. Enjoy great deals and show specials, shop for well-known brands or find a unique piece of clothing or jewellery at one of the many boutique exhibits. Experiment with a new look, ask the experts for advice about hairstyles, make-up and fitness and see fashion shows for the latest style trends for night, day, work or play! Experience all the fun.

Check out the latest products just for women! Discover innovative new products and learn about services available just for women. Sample the latest beauty products, buy the newest kitchen gadgets plus arrive early for your goodie bag! It's filled with great samples and information about amazing promotions and giveaways available only at the show! Goodie bag quantities are limited and only while supplies last. 

About Active Green + Ross Tire & Auto Centres

Active Green + Ross operate Southern Ontario's premier chain of Complete Tire & Auto Centres from Windsor to Ottawa and from Barrie to Toronto, with over 70 locations in Ontario to serve you.

They offer our customers a complete line and selection of tires from the worlds premier manufacturers.

In addition to the best selection and inventory of tires in the Metro Toronto Market, all Active Green + Ross locations offer complete general automotive service and repairs to most car and light truck models. Special emphasis is placed on Preventative Maintenance Area's such as brakes, suspension and front end repairs, wheel alignment, tire balancing and lube & oil changes.

About AutoTex PINK

Paula Lombard, President and CEO of Wexco Industries, knows that if you want something done, you should do it yourself. And if you’d like to run your own business, create it yourself.

So, that’s exactly what she did. Lombard went from a housewife and part-time college student to President and CEO of Wexco Industries, which is now among the nation’s leading global suppliers of windshield wipers, windshield wiper systems and wiper system components.

No stranger to entrepreneurial endeavors, Lombard left school and started up two businesses of her own. The first, a handbag and costume jewelry business called Creations which eventually gave way to the Crystal Café, a small restaurant that sold food items from espresso to specialty sandwiches.

It’s at the Crystal Café that she met her future business partner, Steve Schwartz, and the two of them decided to dive head-first into a windshield wiper business venture. Wipers Express, which eventually grew into the Wexco Industries of today, launched in 1991 and the two of them never looked back. Today Wexco gives back with their product, a high-end wiper blade that supports breast cancer research in the US and Canada.

About, Inc
With international headquarters in Thousand Oaks, California,, Inc. takes a two-pronged approach to revolutionizing the women's automotive retail market: For consumers, the website, is a safe and reliable source for expert automotive advice and research. For auto dealers, tire dealers, collision centres, auto service and repair centers, the revolutionary Certified Female Friendly® program, designed from the ground up, trains and certifies automotive retail and service centers on how to attract, sell, retain and increase loyalty with women customers.

Women can find an Ask Patty Certified Female Friendly® auto dealer, tire dealer, collision center, auto service and repair centers using the location search at

here to learn how to book Jody DeVere as a speaker.

AskPatty® and Certified Female Friendly® are registered trademarks of, Inc.


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