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June 13, 2012

Darting Around in the 2013 Dodge Dart

Red_dart_bullseyeThe all new 2013 Dodge Dart breaks new ground with a savvy, modern, sporty and cool looking Dodge design and is the first Chrysler Group vehicle based upon a FIAT architecture, adapted from the award-winning Alfa Romeo Giulietta. I know women LOVE their FIAT's and my bet is Dodge has hit the bull's-eye with women car buyers who will fall in love as  I DID :--), darting around in the Dodge Dart!

Red_Dodge_Dart_1970After a 37 year production break, I was very excited to have an opportunity during the Heels & Wheels media event to dart around in the all new 2013 Dodge Dart and revisit my fondness for this personally memorable vehicle. (I actually learned how to drive in a 1970 Red Dodge Dart, pictured left.) Dodge sold more than 3.6 million Darts between its introduction in 1960 through 1976. The Dart brings back a very nostalgic time in life for many Baby Boomer women like myself, although it bears little resemblance to its forerunner.

The U.S. compact car segment comprises 15 percent of the U.S. new car market and the all-new 2013 Dart offers the fuel economy and pricing of a compact car – starting at an U.S. Manufacturer’s Suggested Retail Price (MSRP) of just $15,995. The all-new new Dodge Dart will arrive in U.S. dealerships in June of 2012 as a 2013 model.

Jody_DeVere_Dodge_Dart_2013Why I Think Women Will Love the 2013 Dodge Dart:

The Dodge Dart’s interior cabin is exceptionally quiet, stylish and eye-pleasing. Several women were involved in the design team and the interior design really stood out for me. Rather than using traditional film or faux wood, the Dodge Dart uses thoughtfully placed splashes of color in locations like door inserts, storage locations, stitching and seat bolsters. The fresh Dodge color concept is what differentiates the Dart from other compact cars; it’s a unique, contemporary design concept that enables the Dart to strike an emotional chord with women drivers and passengers.

Customization was key in the all-new Dodge Dart’s development, and with 12 exterior colors, 14 interior color and trim combinations, six wheel options, three engine options and three transmissions, each Dodge Dart can be personalized by every buyer to fit their individual style. And the combinations are multiplied exponentially, as Mopar® also will offer more than 150 customization options and themed packages specifically developed for the Dart.

DG013_050DTLThe high-tech centerpiece of the all-new 2013 Dodge Dart is the class-exclusive floating island bezel, which houses the segment-exclusive available 7-inch Thin Film Transistor (TFT) LED customizable gauge cluster display with light pipe surround that also houses the available class-exclusive Uconnect® Touch 8.4-inch touch screen Media Center – the largest touch screen in its class.

Thoughtful storage options throughout fit today’s technology. The glove box easily conceals a stowed iPad; the center console features auxiliary jacks to plug in a wide variety of electronic devices, and thoughtful, inventive storage solutions, such as center console side pockets, are perfect for storing mobile phones, receipts, or pens and paper.

Lighting in all the right places provides drivers and passengers a warm, comfortable cockpit. Available “racetrack” lighting surrounds the floating island bezel. Ambient lighting for the door handles, map pockets, foot wells, glove box, storage bin and illuminated cup holders is both useful and provides a warm atmosphere inside the vehicle.

Dodge Dart offers five well-equipped trim levels with class-leading safety features and breakthrough technology typically found in more expensive vehicle segments. The 2013 Dodge Dart is the only car in its class to offer Rear Cross Path Detection.

DG013_013DTLCustomizable for your own style

The 2013 Dodge Dart will be available in five trim levels: SE, SXT, Rallye, Limited and R/T. Each trim level has a style and value that will appeal to the diverse customer base interested in a compact sedan.

The all-new 2013 Dodge Dart will feature 12 exterior colors: Redline Red Pearl Coat, Header Orange Pearl Coat, Blue Streak Pearl Coat, True Blue Pearl Coat, Winter Chill Pearl Coat, Laguna Blue Clear Coat, Maximum Steel Metallic Clear Coat, Tungsten Metallic Clear Coat, Bright Silver Metallic Clear Coat, Citrus Peel Pearl Coat, Pitch Black Clear Coat and Bright White Clear Coat.

The Dart offers customers the choice of 14 interior color and trim combinations with seven interior color environments in cloth or leather fabric: Black denim, Black/Light Diesel Grey, Black/Light Frost Beige, Black/Ruby Red, Diesel Grey/Citrus Peel, Diesel Grey/Light Diesel Grey and Ceramic White/Light Diesel Grey.
In addition to the exterior color and interior trim options, the 2013 Dodge Dart offers six wheel options, three engine options and three six-speed transmissions, as well as a slew of available exceptional or segment-leading features.

For more information visit

IMG_0044Jody DeVere
CEO Certified Female Friendly®


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