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January 20, 2012

The Power of the Bark Side: Volkswagen's New Star Wars Ad Campaign

Star-Wars-DogSo, this exploded onto the internet yesterday, so forgive me if you've seen this before, but I couldn't not write about this ad.

You know that we at Ask Patty always look forward to the Super Bowl, because of all the great car ads! Many of you will probably remember Volkswagen's ad from last year, which featured an adorable child-Vader trying his force powers on everything around him, including dad's VW.  It was absolutely adorable, and that kid, along with Volkswagen, were lavished with much attention.

Well, it looks like they're continuing the Star Wars trend this year, but they're going a little more... canine in the interpretation.  This new ad premiered earlier this week:

 

The ad includes the date "2-5-12" which, not coincidentally, is Super Bowl Sunday, and the ad's Youtube page promises that "everything will make sense" then. 

I'll certainly be watching closely for the punchline.  Stay tuned for further updates from the Bark Side!

Have a great weekend, Ask Patty Nation.

Kaeli Gardner
AskPatty.com

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