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December 13, 2011

Ask Patty Interviews: The Costco Auto Program and GM

COSTCPCOSTO

Holiday Car Shopping? Costco Auto Program and GM have partnered to bring Costco members GM Preferred Pricing at participating dealerships, along with a $500 Cash Card

to use on any Costco goods! We sat down with Gina Paolino, president of the Costco Auto Program, and India Rayl, VP of Marketing for the Costco Auto Program, to talk a little about the initiative.

Established in 1989, the Costco Auto Program has always operated with the same philosophy, according to Gina: “To make it easy for Costco members to purchase vehicles at a great price. We select dealerships across the nation that offer both service and value, and we direct all of our members into those dealerships.” These select dealerships are subject to a training and certification program to ensure that Costco members receive only the best in service and value when they shop for cars there.

This GM promotion is unique in the Costco Auto world. Though they are often approached by OEMs to partner, they want to make sure that the program's value doesn't suffer as a result. “Our very first promotion was with Volvo,” says Gina, referring to their 2007 partnership with the manufacturer “and it worked out extremely well,” saying that this program's success was a major contributing factor leading to the current, comparatively larger, promotion with GM.

During this special offer, Costco members will receive GM Preferred Pricing and a $500 Costco Cash Card after purchase. What is GM Preferred Pricing, you ask? According to Gina, “GM Preferred Pricing is the pricing offered to GM suppliers.” The price is near or below invoice, and includes all incentives in order to get to the absolute lowest possible pricing on a vehicle. Not typically available to the general public, this specially discounted pricing has been extended to Costco members during this limited-time promotion.

The promotion, running now through Jan. 3, 2012, features special pricing on select 2011 and 2012 Chevrolet and GMC trucks and SUVs, in addition to national rebates and incentives publicly available, and a $500 Costco Cash Card for completing a survey after purchase.. India Rayl, VP of Marketing for Costco Auto states, "Not only will members get the best price on new GM vehicles, they will also enjoy the low pressure, no hassle buying experience the Costco Auto program promises to provide through our Authorized Dealers."

The Costco Auto Program has become a leader in the auto-buying industry and consistently ranks as one of the top member-based auto-buying programs available today. In the last 5 years, more than 1 million members have purchased a vehicle through the Costco Auto Program.

So – how do you jump on board? Well, it's very simple. Here's how to sign up:

  • Select one of the eligible new Chevrolet or GMC truck or SUV models listed.

  • Click ‘continue’ to view all the details of the vehicle and register for the promotion.

  • A Promotion Specialist will contact you to discuss the offer in more detail and provide you with your Authorization Number and PIN, as well as the participating dealership’s contact information.

  • Visit the participating dealership and provide the dealer contact with your Authorization Number and PIN during your purchase.

  • Have the dealer contact show you the GM Preferred Price. After you have reviewed the price, initial and sign the GM Vehicle Purchase Customer-Dealer Agreement (CDA), and ask for a copy.

  • Submit a redemption form or copy of the GM Vehicle Purchase Customer-Dealer Agreement (CDA), and complete a Costco Auto Program Member Satisfaction Survey.

  • Receive your $500 Costco Cash Card in 6-8 weeks.

Visit this link for details on the promotion rules .

Costco-in-moncton-new-brunswickThe Chevrolet and GMC Limited-Time Offer isn’t the only opportunity to save money. Everyday, the Costco Auto Program provides members with exceptional service and value. Learn how the Costco Auto Program works, or click ‘Locate Dealer’ to find a participating dealership ready to save you money, time and hassle on your next vehicle purchase.

The Costco Member-Only Price Sheet at the dealership that shows the savings prearranged for Costco members for every vehicle the dealership offers through the program. After selecting a vehicle at the dealership, the member should ask to see this document. It’s always a good idea to see the vehicle’s invoice and MSRP too so you can see how much you save as a Costco member!

But don't take our word for it - visit the Member Testimonials page to see what Costco members who have used the program say about their experience.

Plus, check out Costco on this NBC San Diego clip.

Special thanks to Gina for taking the time to sit down with us and talk about this promo and the other great benefits of the Costco Auto Program.  


Kaeli Gardner
Blog Editor
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Kaeli Gardner
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