Kia: Driving Change in Canada
Kia Canada Inc., a maker of quality vehicles for the young-at-heart has launched the ‘Drive Change’ national marketing campaign in Canada. The campaign focuses on the evolution of the Kia brand and strives to create an emotional connection with Canadian consumers through its most recent commitment to social responsibility. Most recently, they've partnered with urban renewal artist team H.S.A. to convert a rather drab youth shelter parking lot into a bright, vibrant basketball court with a gorgeous graffiti-style mural, and they filmed the whole project to produce a very compelling commercial. Congratulations to Kia of Canada and the HSA crew. Even though I'm in the US, watching this made me a very proud Kia driver today. Head past the jump to see the very cool video, and a making of featurette.
The Commercial:
The making of:
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