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August 06, 2010

Toyota's "Minivan Rap" - A Funny Take on Real Life

The "Swagger Wagon" folks have done it again, to hilarious effect. The "minivan rap" for the Toyota Sienna is new and creative and yet oh-so-familiar, as two self-absorbed, suburban parents (the "Sienna Family") show how the mundane details of raising kids (and their ride) are as hip as they are... or so they believe. 

Toyota teamed with comedy director Jody Hill to create this series of Web videos featuring the all new Sienna - the first minivan made "with adults' minds in mind." The campaign is really catching on: My son is singing the Swagger Wagon rap tune by Black Iris Music around the house, and one YouTube viewer says, "My wife and I have been throwin' up swagga signs at folks all week!" 

Kudos to Toyota for poking fun. See the rest of the Swagger Wagon videos here.

Joanne Helperin
Consumer Marketing Director,
Blog Editor, Inc.
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