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August 31, 2010

2011 FORD EXPLORER IS THIS REALLY AN SUV?

Ford2011Explorer In July, 2010 I had the opportunity to visit the Ford Headquarters in Dearborn, MI and participate in an EARLY REVEAL of the 2011 Ford Explorer which will be available in winter, 2010.  This is one of the many fun aspects of working with the AskPatty.Com organization which provides the many options to view and drive so many different vehicles.   And this was certainly a fun and an exciting event even though we could not drive the new 2011 Ford Explorer.  

We were able to meet the President of The Americas, The Group VP of Global Product Development, and the Executive Director, North America Design.  We interfaced with the engineers who designed the vehicle power-train, the marketing executives who are reaching the consumers thru non-traditional media, and the Ford quality and safety and technology engineers.  We were able to get up close and personal not only with the SUV but also with the people who are responsible for this great vehicle which will be introduced to all of us later this year. 

If you are looking for a vehicle that redefines an SUV, this is your choice.
There is (7) seven passenger seating and lots of room for ALL of your stuff!    So no matter what activity your family is involved in, there is plenty of space.  There is room for the soccer equipment, hockey equipment, groceries, camping equipment, luggage etc.  And the third row has generous passenger seating.  It is truly a family vehicle.  And the second row out board seating has Inflatable Safety Belts which work the same way as the air bags do in a crash.   This will help reduce head and neck injuries and protect that precious cargo of family and friends that we are always transporting whether it be car pooling or for family fun.   It offers enhanced safety for rear seat passengers of all ages.

11Explorer_29 The all new 2011 Ford Explorer has small engine efficiency and large engine power.  The available new 2.0L ECOBoost Engine is Ford exclusive technology.  This engine delivers more than 30 percent better fuel economy than the current V6-powered Explorer, without sacrificing capability and performance. Standard in the base vehicle is a 3.5 TiVCT V6 and 6-speed automatic transmission which offers abundant power and fuel economy. The 2011 Explorer with V6 power is expected to deliver more than 20 percent better fuel economy than the 2010 model. This is a great power-train line up with great fuel efficiency.

This SUV also provides an intuitive and easy to use Terrain Management System which allows for simple-to-set, shift-on-the-fly settings:  Normal, Grass/Gravel/Snow, Mud/Ruts, Sand. This means that you do not need to stop to adjust the settings for whatever terrain in which you find yourself. You do it as the vehicle is moving.  It works in conjunction with available Intelligent 4WD.

The 2011 Ford Explorer also offers MyFord Touch™ as an available feature. For those who enjoy technology, this is a Game-Changing Driver-Connect Technology.   It has a 8" customizable touch screen plus steering wheel-mounted controls, twin customizable cluster displays, controls music, climate, phone, navigation, and has over 10,000 voice commands.

FRD2010052830790_PV There is a Voice-activated SYNC® technology which is an easy-to-use in-car connectivity system, hands-free Bluetooth® enabled phone,  voice-activated music search, turn-by-turn directions, personalized news weather and sports, and 911 Assist and Vehicle Health Report.
For safety, it offers Blind Spot Information System which alerts you to vehicles in your blind spot, is helpful when switching lanes, can detect vehicles in your blind spot using sensors, and illuminates an alert display on outside mirrors.

Additionally, the Active Park Assist helps make parallel parking easier.  It offers simple, hands-free operation, uses ultrasonic sensors, locates parallel parking spaces, three times faster than similar systems , requires little driver input. And if you have anything that you tow, you can do so with greater confidence. The Standard Trailer Sway Control, detects any unintended trailer sway, instantly launches countermeasures, reduces engine speed, applies asymmetric braking, with available 5,000 lb. towing capacity.

This SUV is not like its predecessor and is designed to drive like a car and provide all of the attributes of an SUV at a starting MSRP of $28,190.  AND it is 85% recyclable.

Visit the Ford web site at www.ford.com and also follow Explorer on Facebook  to get all of the latest information on the new 2011 Ford Explorer. 

Patricia_Roberts_GM_askpatty Patricia J. Roberts
AskPatty.com Director of Business Development

Prior to joining AskPatty.Com, Patricia Roberts was the General Director- Women's Retail Initiative on the General Motors Vehicle, Sales, Service and Marketing Staff in Detroit, Michigan.  She was responsible for programs to increase the number of females in retailing for General Motors.  This included the recruitment, training and appointment of female dealers, working with dealers to attract more women into automotive retailing positions, and to provide an enjoyable selling and service experience.

Patricia has more than 39 years of experience in the Automotive Industry to include increasing the number of women who own, who work in, and who shop in automotive businesses. 


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