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June 09, 2010

Driveway Detailing: Turtle Wax Provides Car Care Cost Saving Tips

Money-car_artistic In today's economy, every dollar counts. The price of a basic car wash, which includes interior and exterior car cleaning, can cost between $10 and $30.  A complete detail service can cost upwards of $250.  Mike Schultz, senior vice president of product development for Turtle Wax(R), the number one selling brand of car care products in the world, recommends washing your vehicle at least twice a month to maintain its appearance and value.  Over a six-month period, regular cleaning at an average $20 wash every other week will cost nearly $250.

"These days, there are fewer people buying new vehicles, so it's important to keep up with regular car care to keep your vehicle looking new, not to mention to maximize trade-in value," said Schultz. "A DIY car wash and wax is an extremely cost-effective solution. You pay for the price of the products at the beginning and it pays off over time."

The total upfront investment for do-it-yourself wash and wax products and accessories is around $50, and the products will last for months. Compared to professional cleaning, this is a savings of $200 or more over a six-month period. Turtle Wax suggests several easy steps, using high-quality car care products, to get a professional-looking car wash on a budget.

Turtle-Wax-washing_9462 Wash:
The first step to a driveway detail job is washing away the dirt and grime on the vehicle's surface. Choose a car wash with a clean rinsing formula that is safe for all finishes. One bottle of Turtle Wax(R) ICE(R) Car Wash costs under $10 and will last up to 64 washes.

Turtle-Wax-synthetic-wax-spray_9456 Wax:
After the vehicle is clean of all surface contaminants, it's time to wax. Most people don't realize that it takes about the same time to wash a car as it does to wax or polish it. Not only does waxing help restore color and shine, it leaves behind a protective barrier to help prevent scratches, swirl marks, and other surface contaminants from damaging the finish. Turtle Wax ICE Paste Polish costs under $20 and will last over 10 applications.  Since a premium product like ICE Paste Polish offers high quality durability, it only needs to be applied three times a year, which means this product can last more than three years. ICE Paste Polish also includes an applicator and microfiber cloth, the necessary accessories to get the job done. Don't want to go the whole nine yards with a paste wax? Then try Turtle Wax ICE Synthetic Spray Wax! Formulated with a blend of carnauba wax and synthetic polymers to help hide light scratches and swirl marks. Available for about $12, it can also be used on automotive glass to clean and provide water repellency without streaking or smearing.

To get windshields and side mirrors sparkling clean, use a quality glass cleaner with a microfiber towel. A microfiber towel cleans glass extremely well, is washable, and can be used over and over.

Wheels and Tires:
In addition to the vehicle's finish, cleaning and protecting wheels will help keep your car looking like new. Use tire care products to clean, condition, shine and protect tire side walls, and use an automotive wheel cleaner to remove dirt and brake dust. Turtle Wax ICE(R) Wheel & Tire Cleaner quickly and easily cuts through brake dust, road grime, dirt and oil. Priced around $8, it is safe for all aftermarket and OEM wheels and tires and comes with a detachable ICE Edge brush that can be used to clean intricate wheel areas and loosen tough, baked-on brake dust.

Turtle-Wax-interior_9501 Interior:
After tackling the exterior, it's time to clean the interior. To prevent stains and permanent discoloration, it's important to clean interior surfaces, including carpeting, upholstery and inside door panels on a regular basis. Turtle Wax's ICE Total Interior Care can be used on all interior surfaces, eliminating the need for multiple products, and also leaves a protective barrier, which makes future cleaning easier. It also comes with a microfiber cleaning cloth, which can be reused. ICE Total Interior Care costs under $10 and will last up to 10 uses.

Using products that come with applicators and cloths, like ICE Paste Polish and ICE Total Interior Care, will help cut down accessory costs. However, a separate sponge and cleaning cloth is recommended for the vehicle surface and wheels and tires. Wash sponges vary in price and can be purchased under $2, while a microfiber cloth will cost approximately $3. For drying the vehicle before applying wax or polish, old bath towels work great, and using household products will help cut down on extra costs.

Turtle-Wax-water-rainbow_9471 Water:
Proper car washing doesn't require a lot of water. One gallon is recommended for washing the car and half a gallon for the wheels and tires. One or two gallons are recommended for the rinse. It is also recommended to use separate buckets of water for the vehicle and wheels and tires.

"Many people think that cleaning their own car can be a time consuming process," said Schultz.  "With today's car care products, washing and waxing a car takes no more than an hour, and cleaning the interior takes minutes. So not only is washing and waxing your own car cost effective, it only takes the time of a round trip to the car wash - without the added cost of gas to get there."

For more information about available car care products for interior and exterior surfaces, visit

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