ExxonMobil Promises Commitment To NASCAR Through 2012
With Daytona right around the corner, NASCAR sponsorship news is coming on strong. As a reflection of the value of the relationship with the nation's number one motorsport, ExxonMobil has announced the renewal of a long-standing official partnership with NASCAR for its Mobil 1 motor oil and Mobil brand of lubricant products.
The 2009 NASCAR season will mark the seventh consecutive season in which Mobil 1 is the "Official Motor Oil of NASCAR" and the Mobil brand of lubricant products are the "Official Lubricants of NASCAR." The new agreement extends that official partnership through the 2012 season.
"We are excited to extend this relationship with such well known and respected global brands like Mobil 1 motor oil and Mobil lubricants," said Mike Helton, president, NASCAR. "Race fans know that when using Mobil 1 and Mobil lubricants, they're getting similar performance benefits as those experienced by the world's top racing teams."
An industry leader in the development of innovative, problem-solving lubricants, including synthetics, the Mobil family of automotive lubricants includes motor oil, transmission fluid, gear lubricants and greases. Used by more than 50 percent of the teams in NASCAR's top three circuits, race-proven Mobil 1 is the world's leading synthetic motor oil and meets the industry's toughest standards, outperforming all conventional oils.
"Partnering with NASCAR gives us an excellent platform to fully demonstrate our products," said Alan Kelly, president, ExxonMobil Lubricants & Petroleum Specialties Company. "This agreement with NASCAR showcases the engine protection and performance that Mobil 1 delivers for both NASCAR drivers on the track and race fans traveling to the track. Everyone at ExxonMobil is looking forward to another exciting NASCAR season in which Mobil 1 plays such a prominent role."
A long-time supporter of NASCAR racing, 2009 marks Mobil 1's 18th season as a major sponsor of Penske Racing's NASCAR team. Mobil 1 is the primary sponsor of Sam Hornish Jr. in the #77 Mobil 1 Dodge, an associate sponsor of veteran driver Kurt Busch in the #2 Miller Lite Dodge and an associate sponsor of driver David Stremme in the #12 Penske Dodge.
The National Association for Stock Car Auto Racing, Inc. (NASCAR), recently commemmorated 60 years in 2008, and is the sanctioning body for one of North America's premier sports. NASCAR is the number one spectator sport – holding 17 of the top 20 highest attended sporting events in the U.S., and is the number-two-rated regular-season sport on television.
NASCAR races are broadcast in more than 150 countries and in more than 30 languages. NASCAR fans are said to be the most brand loyal in all of sports, and as a result more Fortune 500 companies participate in NASCAR than any other sport.