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January 29, 2009

Super Bowl XLIII is almost here: Are you ready for the ads?

Welcome-to-tampa-bay Count me among those people who watch the Super Bowl  simply so she can enjoy the parties and the advertising. I may not be a huge football fan, but I do love the spectacle of the Super Bowl Show! Especially the giant halftime entertainment, which this year will star Bruce Springsteen and the E-Street Band! Woo hoo! You think we'll accidentally get to see HIS chest?

According to an article in AdAge today, NBC has sold all but two of the prized Super Bowl advertising slots, AND "and has managed to sell all of them at prices above $2.4 million, a sign that economic issues haven't thwarted advertisers' desire to be in the annual football classic." That's great news, considering all the doom and gloom we've been hearing about the impending recession.

More good news is that we car fans can also expect a great assortment of auto-focused advertising, including spots from Audi, Bridgestone, Cadillac (who is sponsoring the game's MVP award), and Hyundai. If you're feeling the need to get warmed up, you can review highlights from Super Bowl XLII car campaigns here.

Bridgestone-potato-heads Bridgestone was cool enough to send us a teaser of their Superbowl campaign starring Mr. and Mrs. Potato Head. Bridgestone has purchased two 30-second commercials intended to showcase the performance of Bridgestone tires and reinforce the key message that "for drivers who want to get the most out of their cars... it's Bridgestone or nothing."

In "Taters," Mr. and Mrs. Potato Head - two of Hasbro Inc.'s most beloved characters - make their Super Bowl debut with a sunny excursion on a picturesque mountain road. The outing takes an unexpected turn when they encounter a herd of sheep on a tight curve. Look for "Taters" between the first and second quarters of the game.

Bridgestone's second spot, "Hot Item," takes viewers to Titan, Saturn's largest moon. Two music-lovin' space travelers cruise Titan in the ultimate space vehicle equipped with high-performance, intergalactically envied Bridgestone tires. "Hot Item" will air in the third quarter.

Yikes_mr_potatohead Bridgestone is already in partnership with the NFL, as the "Official Tire of the NFL"  and as the "Official Tire Sponsor of Super Bowl XLIII." Bridgestone also holds an official title sponsorship of the Bridgestone Super Bowl XLIII Halftime Show featuring Bruce Springsteen and the E Street Band during NBC's telecast of Super Bowl XLIII on February 1 from Tampa Bay, Florida.

Apparently, Audi is also back this year with a 60-second commercial slated for the game's first quarter. Last year, Audi featured its R8 sports car in a spoof of "The Godfather," and earned Audi the No. 2 spot in total buzz after the game, the company said. The company hasn't revealed which vehicle they will be spotlighting.

2010-hyundai-genesis-coupe According to, Hyundai has also purchased two commercials promoting the launch of its 2010-model Genesis Coupe,  placing the car in the only element where drivers can safely and legally explore the upper limits of the gorgeous new car's awesome abilities: a race track.  Hyundai's press release indicates "the two spots share the same theme, 'The Epic Lap,' but each offers a distinct perspective of Hyundai's newest offering to highlight both its fluid design and track-worthy performance. Precision driving performed by Rhys Millen, a Pike's Peak world record holder, Formula-D champion and professional driver, is choreographed to music performed by Yo-Yo Ma in the version airing in the first half of the game. A second musical talent will be introduced in the subsequent 30-second spot, which will feature re-edited precision driving footage matched to a completely distinct soundtrack." Rhys Millen is the king of precision driving; I can't wait to see his automotive acrobatics in this beautiful little coupe.

Very few televised events have the advertising cachet of the Super Bowl. Watched by more than 97 million viewers in the U.S. last year, the Super Bowl is annually the nation's highest-rated TV program and the most-watched single-day sporting event. "When it comes to getting your message out there, no advertising opportunity compares to the reach and impact of the Super Bowl," said John Baratta, President, Replacement Tire Sales U.S. and Canada Consumer tire Sales Division.

Super Bowl fans can preview teaser clips of the Bridgestone commercials and view behind-the-scenes footage of "Taters" and "Hot Item" at  

We hope you'll have a great party! If you're planning a giant get-together, you can check out the American Tailgaters Association  for party tips and recipe suggestions. Their goal is to bring together the nation's tailgating community to enhance that whole parking lot experience; connecting attendees with other like-minded tailgaters both online and in the lot; and provide them with promotions and information that tailgaters value whether it has to do with sports, cooking, entertainment, tailgating gear, tailgating trends,  or tailgating culture. I'm not sure the fried bologna sandwiches would be at the top of my menu, but serve me up a few of those bacon wrapped parmesan breadsticks and a nice cold lemonade, and I'll be quite happy, thank you!

Jody_devere_askpatty_president Jody DeVere
President and CEO

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