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April 16, 2008

Auto Dealerships Host Female Friendly Activities, Part 2

Last week, we invited our readers to share about their favorite auto shop or dealership,  asking you to tell us if it offers some special service or feature that makes it especially compelling for you to take your car there. 

Well, here are a few suggestions we received:
Beshoff_logo Beshoff MotorCars  in San Jose, California is just about to host its own Ladies Night event. On Wednesday, April 23rd, between 6.30pm and 9pm, Beshoff will host a celebration for its female friends, neighbors, and colleagues with complimentary appetizers, wine, and music in their spectacular showroom. Guests can even drop a business card into our raffle for a chance to win a free Mercedes-Benz (junior model). WOW! If you're in the area and want to attend, give a call to Darlis Callaway, Marketing Manager, at 408/239-2458 to RSVP.

Cerini Cerini Harley-Davidson/Buell in Pennsylvania recognizes female riders at the annual Ladies Night event each December. That night the ladies enter a showroom stripped of bikes that have been replaced by tables, chairs, and decorations. The women are entertained with skits by Cerini's male employees, games, food, and shopping. The event has become so successful that lady customers now begin asking the dealership about sign-ups as early as October. Cerinis also hosts an "Annual Hotties on Harleys Ride," a women-exclusive ride that was open to all makes of bike. Guests at this event enjoy and the crowning of a Chromecoming Queen, King, and Baby.

Part of the Family, Lexus of Santa Monica   has just completed its new state-of-the-art Service and Parts facility, and they boast it is their goal to offer the best customer service and quality of workmanship they can provide. They offer private computer terminals,  flat screen TVs, a shoeshine station, and even a coffee bar while customers wait for their car to be serviced.
Have you got a favorite shop or dealership? Does it offer some service that makes it especially compelling to take your car there? Be sure to give kudos to your favorite female-friendly shop here and tell us why you find it so fabulous! Or if you're one of those shops that offers these special events for your female customers, let us know that too, and we'll boast about you here at

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