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October 17, 2007 Named as Finalist in 4th Annual Stevie® Awards for Women in Business

Safwib07_fin_gen_l Stevie award winners to be announced in Las Vegas on November 12.

Sarasota, FL (PRWEB) October 17, 2007 -- was named a Finalist in the Marketing Campaign of the Year category in The 4th annual Stevie Awards for Women in Business, presented by Infiniti.

The Stevie Awards for Women in Business honor women executives, entrepreneurs, and the companies they run -- worldwide.  The Stevie Awards have been hailed as "the business world's own Oscars."  (New York Post, April 27, 2005).

Nicknamed the Stevies for the Greek word "crowned," winners will be announced during a gala event at Caesars Palace in Las Vegas on Monday, November 12.  Nominated women executives and entrepreneurs from the U.S. and several other countries are expected to attend.   

More than 800 entries were submitted for consideration in more than 40 categories, including Best Executive, Best Entrepreneur, and Best Community Involvement Program. is a Finalist in the Marketing Campaign of the Year category.

"We are thrilled to be a finalist for the 2007 Stevie Award for the Marketing Campaign of the Year. We are very pleased and proud that we are able to give a stronger voice to women's concerns about the car buying process and help automotive retailers improve the experience they are delivering to women", stated Jody DeVere, President of

Copy_of_jody_devere_v71 DeVere continues, "If you talk to women candidly about their auto-buying experiences, you'll find that many aren't thrilled with what happens in showrooms", DeVere continues, "Women still report being asked, "When are you going to bring your husband in? When are you going to bring your dad in, and similar disrespectful questions. So what's a male-dominated industry like the car business to do? Enter, our web site that educates women about all things automotive, with a staff of female automotive experts who write articles and answers questions on repair, maintenance and car buying. also provides a unique service: certifying dealerships as female-friendly after they've passed a course on how to communicate with women, which continues to pose a challenge to many salesmen."

Finalists were chosen by business professionals worldwide during preliminary judging. Members of the Awards' Board of Distinguished Judges & Advisors and their staffs select Stevie Award winners from among the Finalists during final judging.

"Being named a Finalist in The Stevie Awards for Women in Business is an important achievement," said Michael Gallagher, president of the Stevie Awards.  "It means that independent business executives have agreed that the nominee is worthy of recognition.  We congratulate all of the Finalists on their achievement and wish them well in the competition."

"Our mission is to help dealers provide women consumers with a better buying experience and being recognized as a 2007 Stevie Award finalist for the Marketing Campaign of the Year award, illustrates that were are on the right track with the method and message we are sending to the automotive industry," stated Peter Martin the CEO of

Details about The Stevie Awards for Women in Business and the list of Finalists in all categories are available at 

Askpattylogotm1 About, Inc.,
The Ask, Inc. website, Blog, and Second Life venue is a safe place for women to get advice on car purchases, maintenance and other automotive related topics. Women can shop for vehicles at our network of certified female friendly dealerships across the US. Women can review their cars for the benefit of other women on, a service of here: is a 2007 sponsor of the No. 112 Chevrolet driven by the highest ranked professional female race car driver Deborah Renshaw, who heads up the panel of automotive expert women. is a member and 2007 corporate sponsor of the Women's Automotive Association International based in Detroit, MI, Chair of the Motorsports program, Member of the California board, on the Women's Board of the Car Care Council, a SEMA member and a member of the SEMA Business Women's Networking Group.

Ask Patty Certified Dealer Program:
Properly armed with the right tools and training Ask Patty Female Friendly certified dealerships can increase their share of the largest and fastest growing demographic of new vehicle buyers in the U.S. -- Women Consumers. The Ask Patty Certified Dealer program was designed specifically for car dealerships to attract, sell, retain and keep loyal women consumers.

Ask Patty and the Female Friendly certification program has been featured in the New York Times, Motor Trend, CBS Radio, Fox News, Oprah and Friends XM Radio Network as well as the Detroit Free Press and Chicago Tribune newspapers. The response from the media and the public has been overwhelmingly positive toward the site and the information provided by it. View the entire Ask Patty press room here:

About The Stevie Awards:
Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, The Stevie Awards for Women in Business, and the Selling Power Sales Excellence Awards.  Honoring companies of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about The Stevie Awards at

Infiniti is the presenting sponsor of The 2007 Stevie Awards for Women in Business.  Supporting sponsor is JetBlue.  Media sponsor is Pink magazine.  The Business TalkRadio Network will broadcast the ceremonies live nationwide.

About Infiniti:       
Infiniti offers a full-line of luxury performance automobiles, including the G Coupe and Sedan, the M luxury performance sedan, FX premium crossover SUV, the QX full-size luxury SUV, and the upcoming EX luxury crossover inspired by coupe design. More information about Infiniti and its Total Ownership Experience can be found at

Related Links:

The complete list of Finalists by category is available at

Stevie Award winners will be announced at Caesars Palace in Las Vegas on
Monday, November 12.  Details on the event are at


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