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October 15, 2007

Ask Partners with AWARE on Auto Financing Initiative


Washington ,DC ---- October 15, 2007 ---- Ask has partnered with AWARE (Americans Well-informed on Automobile Retailing Economics) to educate consumers about the auto financing process and offer tips and resources to help consumers make financing choices that match their needs and circumstances.

 Ask, which is now an AWARE education ally, gives the auto finance education organization a unique opportunity to have its materials and information featured on’s Web site and blog on regular basis.

“One of the most frequently asked questions women have for our panel of 50 expert women on AskPatty is how to negotiate for the best deal on auto financing,” said Jody DeVere, President of, Inc."By working with AWARE we are able to tap into their excellent resources to help answer those questions, help women understand the terminology and provide tools to become completely prepared before they go to the dealership to buy or lease a vehicle."

“Our partnership with Ask will be a great way to increase consumers’ auto financing knowledge,” said Eric Hoffman, AWARE’s spokesperson. “By coupling AWARE-created tools and resources in English and Spanish with the distribution channel of Ask, we can continue to help auto shoppers make informed financing decisions.”


AWARE is a non-profit organization seeking to build a greater understanding about how auto financing works. AWARE is supported by leaders of the vehicle financing industry and provides free education information to consumers in English and Spanish. Visit for financing calculators, tips, and other free materials.

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US. Women can review their cars for the benefit of other women on, a service of here: Ask, Inc. website, Blog, and Second Life venue is a safe place for women to get advice on car purchases, maintenance and other automotive related topics. Women can shop for vehicles at our network of certified female friendly dealerships across the

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