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September 12, 2007

AutoTrader Ranks Highest With Dealers on Lead Generation says J.D. Power and Associaties


Company receives awards for highest scores among new-vehicle leads and used-vehicle leads in the 2007 Dealer Satisfaction with Online Buying Services Study

Atc_online223orange_2 ATLANTA (September 12, 2007) –, the ultimate automotive marketplace, ranks highest in satisfying dealers among new-vehicle lead services and, for the fourth consecutive year, used-vehicle lead services according to results from the 2007 J.D. Power and Associates Dealer Satisfaction with Online Buying Services Study released Monday.'s top rankings mark the first time one company has simultaneously rated highest in both the new vehicle and used vehicle segments. ranks highest in the study's New-Lead Services segment and leads the industry in 7 of the 10 satisfaction factors that comprise the index. The company receives the industry's highest score in Dealer Support/Service and scores among the highest in the Business Generation measure, powered by a strong performance in Quality of Leads and Gross Profit Margin on leads.

For an unprecedented fourth consecutive year, also ranks highest in the study's Used-Lead Services segment, leading the way in 11 of 13 satisfaction factors this year. Also contributing to its overall highest ranking, the company receives the highest scores from dealers in four of the five factors measured, including: Business Generation, Dealer Support/Service, Transmission of Leads and Advertising to Consumers. According to the study,'s strength is in the Business Generation measure,


"The Dealer Satisfaction with Online Buying Services Study clearly demonstrates's leadership and second-to-none commitment to facilitate both new- and used- vehicle sales, while delivering a superior advertising value, for our dealership customers," said Chip Perry, president and chief executive officer, "As the ultimate automotive marketplace, it's our pledge to continue to connect our dealer customers with the most in-market vehicle shoppers across the country while providing industry-leading customer service and support to help our dealer customers not only achieve, but exceed their sales objectives!"

About, created in 1997 and headquartered in Atlanta,Ga., is the Internet's leading auto classifieds marketplace and consumer information website. aggregates in a single location more than 3 million vehicle listings from 40,000 dealers and 250,000 private owners, which provide the largest selection of vehicles attracting more than 13 million qualified buyers each month. Through innovative merchandising products such as multiple photos and comprehensive search functionality, unites buyer and seller online - dramatically improving the way people research, locate and advertise vehicles. is a majority-owned subsidiary of Cox Enterprises. The venture capital firm Kleiner Perkins Caufield & Byers is also an investor.

Contact:  Jason Jager
 Manager, Media Relations


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