Women in Motor Sports

The Bondurant School New Race Series

THE BOB BONDURANT SCHOOL OF HIGH PERFORMANCE DRIVING JULY 2009 Bondurant Championship Race Series Debuts September 2009!!! Breaking new ground, the Bondurant School's challenging race series is set to begin the weekend of September 25-27 and will feature its newly acquired fleet of purpose-built Formula Mazda open wheel race cars powered by 13B Mazda rotary engines. The championship will consist of an 18-race series, nine weekends with two races per weekend, and will take place exclusively at Firebird International Raceway's three renowned tracks. A race weekend will occur each month beginning in September and ending in May of 2010. Seats are limited, and discounts are being given for payment in advance. If you think you have what it takes to compete in a real racecar, test your skills in the Bob Bondurant Championship Race Series! 18 races, 9 weekends, 1 champion. Is it you? Full details and rules, click here or Contact Lee or Mike at 800-842-RACE (7223). Seats are going fast!

Women Only Event at the Bondurant School

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Bondurant Teams Up with Lyn St. James PHOENIX, Ariz. (June 23, 2009) – The Bondurant School is proud to be working together with Lyn St. James to produce the "Lyn St. James Need for Speed Experience." The two-day event, for women only, will cover the same driving skills and teaching methods that the Bondurant School has become world-renowned for, while showcasing Lyn's experience and teaching ability.  Participants will not only get a phenomenal driving experience, they'll also be introduced to the psychological side of racing and the concentration it requires to become successful on the track and off. For more on this one-of-a-kind experience, or for registration information, please click here. -------------------------------------------------------------------------------

From: jdevere@askpatty.com
To: info@askpatty.com
CC: j.rottenberg@dsnvmarketing.com
Sent: 7/15/2009 1:24:20 A.M. Eastern Daylight Time
Subj: Lyn St James Foundation Need for Speed Women Only Race Car Event September 24th - 27th 2009

 

I had lunch recently with Jen Rottenburg who is promoting a very exciting high end event for 40 Women Only with the Lyn St James Foundation  to spend one on one time with Lyn St James and get real life experience driving race cars at the Bondurant High Performance Racing School in Phoenix , AZ on September 24th - 27th 2009.

Go here for more info http://www.lynstjames.com/documents/LSJ_FLYER_GENERAL-1.pdf and www.lynstjames.com. I thought you might be interested in attending or passing along the information to women who might be interested in attending or writing an article about it to help get the word out . The deadline for final registration is August 15th, 2009.

For more Information contact:

Jennifer Rottenberg

dsnv Marketing Group

ph: 310-826-2839

mobile: 310-600-8852

fax: 310-826-0216

email: j.rottenberg@dsnvmarketing.com

www.dsnvmarketing.com

Meeting Elena Ford

May 28, 2009

AskPatty meets Elena A. Ford

AskPatty.com had the remarkable opportunity Thursday to attend a roundtable to discuss Ford's newest and most impressive vehicle: the Ford Fusion Hybrid capable of nearly 700 miles of in-town driving on a tank of gas. The highlight of the event, however, was not the car as much as it was the opportunity to meet and talk about cars with none other than the great-great granddaughter of Henry Ford and the granddaughter of Henry Ford II, Elena A. Ford.

Currently, as  director, Global Marketing, Sales and Service Operations, Ms. Ford is responsible for implementing the company's "One Ford" marketing vision globally. She is specifically tasked with commonizing the Ford marketing plan among a variety of worldwide societies to make the most efficient use of corporate assets, while still ensuring that the company message speaks to a variety of global cultures. Her plan brings together all the company's worldwide marketing teams to ensure that, regardless of where the message is broadcast, all corporate communications have a similar look and feel, but with a unique message that is tailored to each specific marketplace in America, Europe, and the Asia Pacific regions.

It is a task she is well suited for, after having spent more than four years in product development, commonizing vehicle platforms around the globe to ensure efficient use of corporate assets and technology so that Ford vehicles can maximize parts and equipment. Ultimately, the result is vehicles that share the same basic structure but still manage to appeal to a variety of audiences. Her efforts in commonizing Ford's vehicle platforms means that she has had a hand in the developing every single car currently in the company's lineup - from Ford's Flex, Fusion, and Fiesta, to Mercury's MKS, MKT, MKZ, Mariner and Milan --  and even a few that are yet to be released.

Commonizing the Ford brand goes beyond the vehicles themselves: it extends to how the vehicles are demonstrated around the world at auto shows, so that all lighting, theming, and products in the experiential displays - even the carpeting - present the same message as the displays travel from Los Angeles, to Detroit to New York, and around the world to Frankfurt, Paris, Beijing, and Shanghai. The exact same displays we experienced at our domestic shows have traveled around the world, consistently sharing Ford's products and "One Ford, One Team, One Goal" corporate identity across a variety of cultures and lifestyles. These award-winning displays have proven to retain auto show attendees longer and have collected more leads than previous exhibits.

Ms. Ford had similar influence in her previous role as executive vice president of Ford Motor Credit Global Brand and Marketing, where she was responsible for marketing, product management, and sales support activities for Ford Motor Credit Company around the world. And at a time when so many shoppers are concerned about the current economy, Ms. Ford was pleased to share that they do write loans to buyers whose credit ratings fall below 620. Are you not shopping for a new car because you think you won't qualify? Perhaps you should be shopping at Ford.

Her involvement in the company may be a part of her family legacy, though each of the many positions she has held since she joined the company in 1995 were earned through hard work and a demonstration that the car gene does indeed run deep in her Ford-blue blood. She has held a variety of positions in Ford Division, including marketing communications specialist, car and motorsports communications coordinator, finance specialist in Product Development, and brand strategy leader in Global Marketing, so it's clear she  didn't achieve her executive title through nepotism. During our media roundtable, she demonstrated that she is quite a remarkable woman: Ms. Ford began her presentation quietly, but by the time the hour was over, she had most certainly earned the respect of every man in the room. In fact, when one journalist asked for what might have been perceived as sensitive insider information, she quickly rebutted his question by asking him why he was wearing a cap displaying another manufacturer's logo.

Ms. Ford firmly explained that the company's core competency was in fuel economy and quality, reminding the room of journalists that Ford has surpassed Honda in initial quality and remains in a statistical tie at the top with Toyota. Many people might not realize that most Ford vehicles are priced competitively against their Japanese competitors, while also meeting or exceeding their similar fuel economy goals. Quality is improving, Ms. Ford explained, because the company is adopting worldwide global standards, and utilizing flexible operations, reprogrammable tooling, and virtual manufacturing technology to ensure the highest quality possible.

During the course of our discussion, she also revealed a sensitive side, expressing concern for her many automotive friends and colleagues who work at other more troubled brands. While she explained that she was pleased to see May sales up over 15% from April sales, even with fewer incentives, she also quickly affirmed that the company wasn't predatory, and that it was their goal to honor dealer relationships with those cross-manufacturer dealers in their stable which may have lost an aspect of their business after Chrysler and General Motors cancelled some contracts in recent weeks.

After our roundtable was over, Ms. Ford went on to participate in Santa Monica's Heal the Bay "Bring Back the Beach" Gala on Thursday evening.  In a bid to encourage more sustainable lifestyle choices, Ford Motor Co.  generously donated a fully accessorized 2010 Ford Fusion Hybrid vehicle for the event's live auction; Ms Ford was there to auction off the innovative low-emission vehicle.

Oh, and speaking of the car: in our own test of the Fusion Hybrid, we drove the comfortable sedan across a challenging route that included nearly 20 miles of hilly terrain and another 20 through a variety of fun twisty curvy roads to average nearly 36 mpg.

All in all, we were as dazzled by this impressive woman as we were by the impressive vehicle she came out to promote!

Jody DeVere
President and CEO
http://www.askpatty.com
http://www.carblabber.com

AskPatty.com had the remarkable opportunity Thursday to attend a roundtable to discuss Ford's newest and most impressive vehicle: the Ford Fusion Hybrid capable of nearly 700 miles of in-town driving on a tank of gas. The highlight of the event, however, was not the car as much as it was the opportunity to meet and talk about cars with none other than the great-great granddaughter of Henry Ford and the granddaughter of Henry Ford II, Elena A. Ford.

Currently, as  director, Global Marketing, Sales and Service Operations, Ms. Ford is responsible for implementing the company's "One Ford" marketing vision globally. She is specifically tasked with commonizing the Ford marketing plan among a variety of worldwide societies to make the most efficient use of corporate assets, while still ensuring that the company message speaks to a variety of global cultures. Her plan brings together all the company's worldwide marketing teams to ensure that, regardless of where the message is broadcast, all corporate communications have a similar look and feel, but with a unique message that is tailored to each specific marketplace in America, Europe, and the Asia Pacific regions.

It is a task she is well suited for, after having spent more than four years in product development, commonizing vehicle platforms around the globe to ensure efficient use of corporate assets and technology so that Ford vehicles can maximize parts and equipment. Ultimately, the result is vehicles that share the same basic structure but still manage to appeal to a variety of audiences. Her efforts in commonizing Ford's vehicle platforms means that she has had a hand in the developing every single car currently in the company's lineup - from Ford's Flex, Fusion, and Fiesta, to Mercury's MKS, MKT, MKZ, Mariner and Milan --  and even a few that are yet to be released.

Commonizing the Ford brand goes beyond the vehicles themselves: it extends to how the vehicles are demonstrated around the world at auto shows, so that all lighting, theming, and products in the experiential displays - even the carpeting - present the same message as the displays travel from Los Angeles, to Detroit to New York, and around the world to Frankfurt, Paris, Beijing, and Shanghai. The exact same displays we experienced at our domestic shows have traveled around the world, consistently sharing Ford's products and "One Ford, One Team, One Goal" corporate identity across a variety of cultures and lifestyles. These award-winning displays have proven to retain auto show attendees longer and have collected more leads than previous exhibits.

Ms. Ford had similar influence in her previous role as executive vice president of Ford Motor Credit Global Brand and Marketing, where she was responsible for marketing, product management, and sales support activities for Ford Motor Credit Company around the world. And at a time when so many shoppers are concerned about the current economy, Ms. Ford was pleased to share that they do write loans to buyers whose credit ratings fall below 620. Are you not shopping for a new car because you think you won't qualify? Perhaps you should be shopping at Ford.

Her involvement in the company may be a part of her family legacy, though each of the many positions she has held since she joined the company in 1995 were earned through hard work and a demonstration that the car gene does indeed run deep in her Ford-blue blood. She has held a variety of positions in Ford Division, including marketing communications specialist, car and motorsports communications coordinator, finance specialist in Product Development, and brand strategy leader in Global Marketing, so it's clear she  didn't achieve her executive title through nepotism. During our media roundtable, she demonstrated that she is quite a remarkable woman: Ms. Ford began her presentation quietly, but by the time the hour was over, she had most certainly earned the respect of every man in the room. In fact, when one journalist asked for what might have been perceived as sensitive insider information, she quickly rebutted his question by asking him why he was wearing a cap displaying another manufacturer's logo.

Ms. Ford firmly explained that the company's core competency was in fuel economy and quality, reminding the room of journalists that Ford has surpassed Honda in initial quality and remains in a statistical tie at the top with Toyota. Many people might not realize that most Ford vehicles are priced competitively against their Japanese competitors, while also meeting or exceeding their similar fuel economy goals. Quality is improving, Ms. Ford explained, because the company is adopting worldwide global standards, and utilizing flexible operations, reprogrammable tooling, and virtual manufacturing technology to ensure the highest quality possible.

During the course of our discussion, she also revealed a sensitive side, expressing concern for her many automotive friends and colleagues who work at other more troubled brands. While she explained that she was pleased to see May sales up over 15% from April sales, even with fewer incentives, she also quickly affirmed that the company wasn't predatory, and that it was their goal to honor dealer relationships with those cross-manufacturer dealers in their stable which may have lost an aspect of their business after Chrysler and General Motors cancelled some contracts in recent weeks.

After our roundtable was over, Ms. Ford went on to participate in Santa Monica's Heal the Bay "Bring Back the Beach" Gala on Thursday evening.  In a bid to encourage more sustainable lifestyle choices, Ford Motor Co.  generously donated a fully accessorized 2010 Ford Fusion Hybrid vehicle for the event's live auction; Ms Ford was there to auction off the innovative low-emission vehicle.

Oh, and speaking of the car: in our own test of the Fusion Hybrid, we drove the comfortable sedan across a challenging route that included nearly 20 miles of hilly terrain and another 20 through a variety of fun twisty curvy roads to average nearly 36 mpg.

All in all, we were as dazzled by this impressive woman as we were by the impressive vehicle she came out to promote!

Jody DeVere
President and CEO
http://www.askpatty.com
http://www.carblabber.com

AskPatty meets Elena A. Ford

AskPatty.com had the remarkable opportunity Thursday to attend a roundtable to discuss Ford's newest and most impressive vehicle: the Ford Fusion Hybrid capable of nearly 700 miles of in-town driving on a tank of gas. The highlight of the event, however, was not the car as much as it was the opportunity to meet and talk about cars with none other than the great-great granddaughter of Henry Ford and the granddaughter of Henry Ford II, Elena A. Ford.

Currently, as  director, Global Marketing, Sales and Service Operations, Ms. Ford is responsible for implementing the company's "One Ford" marketing vision globally. She is specifically tasked with commonizing the Ford marketing plan among a variety of worldwide societies to make the most efficient use of corporate assets, while still ensuring that the company message speaks to a variety of global cultures. Her plan brings together all the company's worldwide marketing teams to ensure that, regardless of where the message is broadcast, all corporate communications have a similar look and feel, but with a unique message that is tailored to each specific marketplace in America, Europe, and the Asia Pacific regions.

It is a task she is well suited for, after having spent more than four years in product development, commonizing vehicle platforms around the globe to ensure efficient use of corporate assets and technology so that Ford vehicles can maximize parts and equipment. Ultimately, the result is vehicles that share the same basic structure but still manage to appeal to a variety of audiences. Her efforts in commonizing Ford's vehicle platforms means that she has had a hand in the developing every single car currently in the company's lineup - from Ford's Flex, Fusion, and Fiesta, to Mercury's MKS, MKT, MKZ, Mariner and Milan --  and even a few that are yet to be released.

Commonizing the Ford brand goes beyond the vehicles themselves: it extends to how the vehicles are demonstrated around the world at auto shows, so that all lighting, theming, and products in the experiential displays - even the carpeting - present the same message as the displays travel from Los Angeles, to Detroit to New York, and around the world to Frankfurt, Paris, Beijing, and Shanghai. The exact same displays we experienced at our domestic shows have traveled around the world, consistently sharing Ford's products and "One Ford, One Team, One Goal" corporate identity across a variety of cultures and lifestyles. These award-winning displays have proven to retain auto show attendees longer and have collected more leads than previous exhibits.

Ms. Ford had similar influence in her previous role as executive vice president of Ford Motor Credit Global Brand and Marketing, where she was responsible for marketing, product management, and sales support activities for Ford Motor Credit Company around the world. And at a time when so many shoppers are concerned about the current economy, Ms. Ford was pleased to share that they do write loans to buyers whose credit ratings fall below 620. Are you not shopping for a new car because you think you won't qualify? Perhaps you should be shopping at Ford.

Her involvement in the company may be a part of her family legacy, though each of the many positions she has held since she joined the company in 1995 were earned through hard work and a demonstration that the car gene does indeed run deep in her Ford-blue blood. She has held a variety of positions in Ford Division, including marketing communications specialist, car and motorsports communications coordinator, finance specialist in Product Development, and brand strategy leader in Global Marketing, so it's clear she  didn't achieve her executive title through nepotism. During our media roundtable, she demonstrated that she is quite a remarkable woman: Ms. Ford began her presentation quietly, but by the time the hour was over, she had most certainly earned the respect of every man in the room. In fact, when one journalist asked for what might have been perceived as sensitive insider information, she quickly rebutted his question by asking him why he was wearing a cap displaying another manufacturer's logo.

Ms. Ford firmly explained that the company's core competency was in fuel economy and quality, reminding the room of journalists that Ford has surpassed Honda in initial quality and remains in a statistical tie at the top with Toyota. Many people might not realize that most Ford vehicles are priced competitively against their Japanese competitors, while also meeting or exceeding their similar fuel economy goals. Quality is improving, Ms. Ford explained, because the company is adopting worldwide global standards, and utilizing flexible operations, reprogrammable tooling, and virtual manufacturing technology to ensure the highest quality possible.

During the course of our discussion, she also revealed a sensitive side, expressing concern for her many automotive friends and colleagues who work at other more troubled brands. While she explained that she was pleased to see May sales up over 15% from April sales, even with fewer incentives, she also quickly affirmed that the company wasn't predatory, and that it was their goal to honor dealer relationships with those cross-manufacturer dealers in their stable which may have lost an aspect of their business after Chrysler and General Motors cancelled some contracts in recent weeks.

After our roundtable was over, Ms. Ford went on to participate in Santa Monica's Heal the Bay "Bring Back the Beach" Gala on Thursday evening.  In a bid to encourage more sustainable lifestyle choices, Ford Motor Co.  generously donated a fully accessorized 2010 Ford Fusion Hybrid vehicle for the event's live auction; Ms Ford was there to auction off the innovative low-emission vehicle.

Oh, and speaking of the car: in our own test of the Fusion Hybrid, we drove the comfortable sedan across a challenging route that included nearly 20 miles of hilly terrain and another 20 through a variety of fun twisty curvy roads to average nearly 36 mpg.

All in all, we were as dazzled by this impressive woman as we were by the impressive vehicle she came out to promote!

Jody DeVere
President and CEO
http://www.askpatty.com
http://www.carblabber.com