When the Kia Soul came to market in 2010, the company was trying to reinvent itself to appeal to the children of baby boomers, aka Gen Y. At the time, Tom Loveless, VP of Sales for Kia Motors said, “This is the tip of a very big iceberg. It’s the direction Kia is going.”
And I wrote, “Could it be that, by next year, it will actually be cool to own a Kia?”
My prediction was spot on. Kia has certainly upped its cool factor, especially with the Soul, an urban hatchback that, like Gen Y, is not cut from the mold.
The ad campaign for Soul, which started out featuring hamsters on wheels, was different from the get-go. Over the years, Kia has grown the hamster theme to incorporate everything from rapping and hip-hop hamsters to this year’s edition, Lady Gaga.
As a part of their month-long promotion in support of Breast Cancer Awareness Month, Valvoline Instant Oil Change stores nationwide are participating in a “Pink Out” day on October 10th. As you can see, some of the team at AskPatty joined in on the fun and “Pinked Out” for VIOC, too!
When we talked to VIOC about their special day, they told us “Pink Out Day is a visual event for a very visual product.” The product, of course, is AutoTex PINK Wiper Blades, and they're taking automotive retailers nationwide by storm this October. The goal of these wipers is to “Wipe Out Breast Cancer,” and they're following through on that promise by donating 20% of every blade sold to the National Breast Cancer Foundation.
When you put a friend whose main ride is a fully loaded 2010 BMW X5 into the driver’s seat of a 2013 Ford Escape, you kind of hold your breath.
Then again, this Escape was all new: a delightful ginger metallic color with 19-inch painted aluminum wheels and silver roof rails. The charcoal black interior had leather-trimmed seats and a Sync activated voice system that Kathy quickly figured out. All in all, it was a pretty snazzy ride.
Kathy settled in and murmured, “Nice seats, much more comfortable than my car.” Hmmmm…
One of the most interesting aspects of being an automotive writer is discovering the back-story behind the technical, physical, and design elements of creating a better vehicle. Like fashion, electronics, and other industries, automakers update their products every year. But, how and why do they do it?
For Cadillac’s launch of Style Driven, an initiative blending fashion
and automotive design, they chose Hundred Acres, a sustainable
restaurant in SoHo, New York. The environment: a mellow mix of new age farm-to-table vintage and quiet luxury.
The series follows Walsh as she is ferried around New York City in a Cadillac SRX choosing dresses and accessories for the Costume Institute Benefit at the Met in New York City. This year the theme was punk. But, we’re talking high-voltage high-style punk.
With all due respect to Sir Stirling Moss and all his racing
accomplishments, I respectfully disagree with his latest statement in which he
said just a few days ago, “The trouble is, when you’re racing, it’s pretty
tiring. We had three-hour races in those days. You needed tremendous
concentration. Now races are only one hour and 10 minutes… We’ve got some very
strong and robust ladies, but, when your life is at risk, I think the strain of
that in a competitive situation will tell when you’re trying to win… The mental
stress I think would be pretty difficult for a lady to deal with in a practical
fashion. I just don’t think they have the aptitude to win a Formula One race.”
Brasada Ranch, Redmond, Oregon: Attractive new styling, more powerful and efficient engines and some of the latest creature comforts, even at the entry-level model, define the 2014 Mitsubishi Outlander; it’s a crossover sport utility vehicle that seats seven. Mitsubishi says the third-generation Outlander has some “ground-breaking safety features for its class”—and we agree. It is also the only SUV at its price in its segment with three-row seating that comes standard. The new model also gets improved aerodynamics and better sound insulation; high-end technologies include adaptive cruise control, lane-departure warning and a crash-mitigation system. While Mitsubishi has not announced exact pricing, the new model will be priced close to the outgoing version, with an impressive array of added content over the previous generation.
Twitter Party time again! Join the AskPatty team for TWO exciting
Twitter parties this month! Both will be full of the fun, educational
automotive content you always get from AskPatty, covering two different
topics and offering two great prize sets! Take a look...
Spring Cleaning is a Breeze with 3M Auto!
experts at 3M Auto are partnering with AskPatty to bring the message of
Spring Cleaning with 3M to the masses! Join us for a Twitter Party like
no other and learn all about ways to make your car a clean, inviting
sanctuary on the road with the help of 3M Auto Essentials, a series of
easy-to-use, inexpensive detailing solutions that can be used in the
comfort of your own garage - available in-store in select Advance Auto
Parts beginning April 1st!
What are you waiting for? Registered
participants get a chance to win some great car care products, so let 3M
and Ask Patty make your auto springtime fresh.
has arrived, but are you breathing as easily as you should be? We spend
an average of 18 hours a week behind the wheel, and air inside your car
can be up to six times dirtier than the air outside!
Join experts from FRAM and AskPatty as we talk allergens, pollutants,
and filtration education at a #FRAMFreshBreeze Party! Register, come party with us, and walk away with a great Spring picnic basket full of FRAM goodies! Sign up, use hashtag #FRAMFreshBreeze, and party it up Fresh Breeze style!
FRAM's Breath of Fresh Air Picnic Basket Includes:
The 2014 model year marks the 10th time Chevrolet has introduced a new Impala – and this little antelope, born in the Year of the Snake, is a refined, modern take on “The General’s” iconic five-passenger sedan. Its looks have not always been consistently stunning-in fact, the outgoing model was growing a bit long-in-the-tooth. However, the 2014 Chevy Impala’s design team has hit it out of the park with a gorgeous design that is equal parts American muscle and European sculpture.