“If you do not know where you come from, then you don't know where you are, and if you don't know where you are, then you don't know where you're going. And if you don't know where you're going, you're probably going wrong.” Terry Terry Pratchett, Author of Discworld.
Saying goodbye to my GPS, turn-by-turn directions, and thoughts of self driving cars for a weekend, I accepted an invitation join the Rebelle Rally for a two-day Basic Navigation Class. Yes, the old-fashioned kind with a compass and map, a skill-set I found to be quite humbling -- yet empowering to learn.
What is the Rebelle Rally?
The Rebelle Rally is the first women’s off-road navigation rally raid in the United States, coming together in large part by the efforts of off-road pro Emily Miller, visionary and leader. Teams of two women, (driver/navigator), will spend seven days driving mostly off-road from Lake Tahoe to the sand dunes of Southern California. Best of all, you get to leave your cell phone, computer, GPS, & headaches behind. It’s all about YOU. And your endless abilities.
Unveiled during AAPEX 2015, “A Woman’s Perspective on Leading” is an essay anthology featuring women leading the way in the automotive aftermarket, including a chapter written by our own Jody DeVere CEO of AskPatty.com.
Donations benefit the Car Care Council Women’s Board Scholarship program. Learn more.
Order your copy today!
Lexus teamed up with Christine Overstreet of Heels & Wheels to bring 22 women journalists to experience the performance side of the brand in Palm Springs, California. We were welcomed to the luxurious Ritz-Carlton in Rancho Mirage. The Ritz-Carlton has a beautiful view overlooking the panoramic sights of Palm Springs along with fire pits with comfy chairs to relax on chilly desert winter evenings. We dined our first evening at The Edge Steakhouse, a cliff-side dining experience 650 feet above the desert floor with a breathtaking view with entertainment provided by @jonigray automotive journalist and soul singing diva.
The Lexus Difference
Peggy Turner, VP Customer Service and Leigh Anne Sessions of Lexus Communications introduced us over flutes of champagne about "The Lexus Difference". This newly launched effort in 2015 is intended to attract the three demographics whose spending power is accelerating: women and millennials. "We treat our customers as guests in our home," said Lexus Vice President of Customer Service Peggy Turner. Along these lines, Lexus is teaming up with a Japanese perfumery At-Aroma to develop a signature scent so every showroom a customer walks into always has the same, comforting smell. We had an opportunity to smell-test and vote on our favorites, the human sense of smell affects 75% of daily emotions and plays an important role in memory. They're also looking to be more fashion-forward, currently in negotiations with a major designer to create a sophisticated uniform for their female sales team. This is a two-fold effort to not only have their employees looking sharp to guests, but to also attract more females to a sales career with Lexus.
Lexus understands how critical it is to speak to a female audience without talking down to them and this is essential factor in making a sale. "The Lexus Difference" program is available to any of Lexus’s U.S. dealership to opt-into and participate in. It will be interesting to follow if they do gain market-share with women luxury buyers as the program continues to roll-out in 2016.
There were many more women oriented leadership events for those attending AAPEX and SEMA 2015 than any prior year. Standing ovation to the convention planners on making this happen. Was so refreshing to see the growing support and highlighting of so many amazingly talented women!
Here are some highlights:
Cause-Marketing panel during AAPEX hosted by Wexco Industries / AutoTex Pink in support of the National Breast Cancer Foundation
Jody DeVere, CEO of AskPatty.com moderated the panel on Cause Marketing during AAPEX in Las Vegas hosted by Paula Lombard and AutoTex Pink wiper blades. Executives from the National Breast Cancer Foundation participated as well AutoTexPink CEO Paula Lombard, Quick Chadwick of Tire Pros, Amy Mattinat current President of the Car Care Council Women's Board and more.
The AutoTexPink Wiper Blade program raised $270,000 in support of breast cancer research and program to date.
The SEMA Businesswomen’s Network’s mission is to provide networking, education, and recognition opportunities for professional women in the specialty-equipment industry, which will enhance their careers and positively impact the growth of the entire automotive aftermarket.
The SBN Women Driven Education Program—Newly created for 2015, this program captures networking, education and community in one event at the SEMA Show.
After three decades in the automotive business I finally was invited by the General Motors to participate in the Women’s Retail Network. Headed by Celeste Briggs, the event is held in a location that is to me the Mecca of the automotive business world, Detroit.
Growing up in the US with a passion for automobiles, I’ve always seen Detroit as the place, the center of it all, the birthplace of what I love most… cars. I love them all: Fast cars, fancy cars, big cars, and let’s not forget all the wonderful, powerful trucks. When it comes to automotive, to me Detroit is the leader of them all, the American Automotive Mecca.
Three new speakers have been added to the inaugural Women in Automotive Conference, set for Tuesday-Thursday, August 18-20, 2015, at the Ballroom at Church Street in downtown Orlando, Florida.
The three-day conference includes speakers, breakout sessions, workshops and booth displays – all centered on the goal of educating and inspiring women in all areas of the automotive industry.
My children have always been
Three strong anchors
When the hard winds of life blew
They always kept me grounded
My first child, a son, stirring in the womb
Love at first sight at your birth
Rocking you to sleep singing Blackbird
All blond curls and blue eyes
My second child, a son, born strong and fine
Brothers forever, sweet boys
Curtain climbers and sandwich grabbers
Fed my poor fishes Kool-Aid..RIP
Please join the AskPatty.com team and CEO Jody DeVere in wishing BlogHer a very happy 10th Anniversary! For the past decade, BlogHer has been a phenomenal media company working to connect and showcase women bloggers from across the 'net. They're always a dream to work with and we want to wish them all the best in the next decade - and the next! Congrats, BlogHer!
Ladies, the DC Auto Show isn’t about glamour as much as it’s about policy making and the future of the car industry. In honor of Earth Month, we've collected information from the DC auto show to share more about the greening of automotive.
Front page: For the 2014 Washington Auto Show, Nissan rented an Amtrak train car and ferried a group of journalists from Penn Station, NYC to Washington, D.C. Since the show took place during an epic East Coast snowstorm, the train was both a pleasant and efficient way to arrive. And it’s consistent with Nissan’s push into the future of environmental changes. That objective encompasses Nissan’s NV200 vehicles (the taxicab of the future and NYC’s official taxicab) as well as some new initiatives they are rolling out with FedEx.
The scoop: The Washington Auto Show is known as the “Public Policy Show.” It is unique on the global industry circuit because of its proximity to the U.S. Congress, international diplomatic corps and federal agencies.