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290 posts categorized "Women Speak!"

October 29, 2016

AskPatty Dear Diary Entry #2 - #RebelleRally in 3 Words

Rebelle_rally-CvvAgqyUAAEkRFkThe Rebelle Rally is the first women’s off-road navigation rally raid in the United States. Blending the love of driving with the ultimate challenge of precise navigation, the Rebelle tests your skills over seven days of competition. It is not a race for speed, but a unique and demanding event based on the elements of headings, hidden checkpoints, time, and distance using maps, compass, and roadbook.

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October 25, 2016

Chevrolet Makes Strides Against #BreastCancer Again for 2016

Making-strides_against_breast_cancerFor the sixth consecutive year Chevrolet and General Motors employees, dealers, and customers have banded together to fight breast cancer by supporting the American Cancer Society’s Making Strides Against Breast Cancer® walks during October.

The brand has raised nearly $6 million since 2011, with record support in 2015. Once again, Chevrolet plans to participate in several events and activities throughout October.

“All across Chevrolet, we are proud to be part of the fight against breast cancer,” said Paul Edwards, U.S. vice president, Chevrolet Marketing. “Last year was a record year in Chevrolet helping the American Cancer Society sponsor 84 walks and raising nearly $1.6 million for its programs. We fully expect to exceed last year’s contributions.”

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October 24, 2016

AskPatty Dear Diary Entry #1 Rebelle Rally

EmilyMiller Tim Calver Photography.My time with the Rebelle's this week was transformative, exciting, memorable, awe-inspiring and extremely motivating. Watching all these amazing women compete under such difficult challenges was awesome! More on my adventures in Dear Diary Entry #2 coming soon.

The Rebelle Rally is the first women’s off-road navigation rally raid in the United States. Blending the love of driving with the ultimate challenge of precise navigation, the Rebelle tests your skills over 7 days of competition.

It is not a race for speed, but a unique and demanding precision event based on the elements of time, distance, headings, and hidden checkpoints using maps, compass, and road-book. Teams of two women, (driver/navigator), will spend seven days driving mostly off-road from Lake Tahoe to the sand dunes of Southern California. Best of all, you get to leave your cell phone, computer, GPS, & headaches behind. It’s all about YOU. And your endless abilities.

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October 10, 2016

AskPatty says Goodbye to our Dear Friend, Holly Reich

Holly_Reich-facebook_photo_by_Holly-13698162_10154381440883675_1828193575124161601_o It was a shocking moment on Thursday morning, when I received an email from my friend Connie Keane at MotorMatters that said “Our friend Holly is dying today. I'm so sick over it.” I was devastated. I knew that Holly had been fighting cancer in the last year, but I had no idea it had become so dire. I also didn’t know that this was the fifth time in 20 years that Holly had faced this horrible disease.

Holly Reich was a fellow automotive journalist. I have been reading and editing her content for nearly a decade, but in the last few years, we became much better friends. It is because of this friendship that I have struggled with publishing this tribute to her; I just can't bear to say goodbye to this lovely woman.

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May 22, 2016

AskPatty.com is Celebrating Our 10 Year Anniversary

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May 09, 2016

Navigating the All-Women Off-Road Rebelle Rally

1-Nav Training (100)
“If you do not know where you come from, then you don't know where you are, and if you don't know where you are, then you don't know where you're going. And if you don't know where you're going, you're probably going wrong.” Terry Terry Pratchett, Author of Discworld.


Saying goodbye to my GPS, turn-by-turn directions, and thoughts of self driving cars for a weekend, I accepted an invitation join the Rebelle Rally for a two-day Basic Navigation Class. Yes, the old-fashioned kind with a compass and map, a skill-set I found to be quite humbling -- yet empowering to learn.

What is the Rebelle Rally?
The Rebelle Rally is the first women’s off-road navigation rally raid in the United States, coming together in large part by the efforts of off-road pro Emily Miller, visionary and leader. Teams of two women, (driver/navigator), will spend seven days driving mostly off-road from Lake Tahoe to the sand dunes of Southern California. Best of all, you get to leave your cell phone, computer, GPS, & headaches behind. It’s all about YOU. And your endless abilities.

Continue reading "Navigating the All-Women Off-Road Rebelle Rally " »

January 30, 2016

A Woman’s Perspective on Leading by Women in the Auto Care Industry

Womans-Perspective-Full-PageThe new book, “A Woman’s Perspective on Leading” is by Women in the Auto Care Industry is Raising Money for Scholarships for women in the automotive aftermarket!

Unveiled during AAPEX 2015, “A Woman’s Perspective on Leading” is an essay anthology featuring women leading the way in the automotive aftermarket, including a chapter written by our own Jody DeVere CEO of AskPatty.com.

Donations benefit the Car Care Council Women’s Board Scholarship program. Learn more.

Order your copy today!

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December 24, 2015

​Lexus Puts Stilettos to the Metal

Lexus_Luxury_PalmSpringsLexus Luxury

Lexus teamed up with Christine Overstreet of Heels & Wheels to bring 22 women journalists to experience the performance side of the brand in Palm Springs, California. We were welcomed to the luxurious Ritz-Carlton in Rancho Mirage. The Ritz-Carlton has a beautiful view overlooking the panoramic sights of Palm Springs along with fire pits with comfy chairs to relax on chilly desert winter evenings. We dined our first evening at The Edge Steakhouse, a cliff-side dining experience 650 feet above the desert floor with a breathtaking view with entertainment provided by @jonigray automotive journalist and soul singing diva.


The Lexus Difference

Peggy Turner, VP Customer Service and Leigh Anne Sessions of Lexus Communications introduced us over flutes of champagne about "The Lexus Difference". This newly launched effort in 2015 is intended to attract the three demographics whose spending power is accelerating: women and millennials. "We treat our customers as guests in our home," said Lexus Vice President of Customer Service PeggyTurner LexusPeggy Turner. Along these lines, Lexus is teaming up with a Japanese perfumery At-Aroma to develop a signature scent so every showroom a customer walks into always has the same, comforting smell. We had an opportunity to smell-test and vote on our favorites, the human sense of smell affects 75% of daily emotions and plays an important role in memory. They're also looking to be more fashion-forward, currently in negotiations with a major designer to create a sophisticated uniform for their female sales team. This is a two-fold effort to not only have their employees looking sharp to guests, but to also attract more females to a sales career with Lexus.

Lexus understands how critical it is to speak to a female audience without talking down to them and this is essential factor in making a sale. "The Lexus Difference" program is available to any of Lexus’s U.S. dealership to opt-into and participate in. It will be interesting to follow if they do gain market-share with women luxury buyers as the program continues to roll-out in 2016.

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November 13, 2015

SEMA and AAPEX Goes Female Friendlier in 2015

SEMA-AAPEX-LV-563There were many more women oriented leadership events for those attending AAPEX and SEMA 2015 than any prior year. Standing ovation to the convention planners on making this happen. Was so refreshing to see the growing support and highlighting of so many amazingly talented women!

Here are some highlights:

AutoTexPinkBcamCause-Marketing panel during AAPEX  hosted by Wexco Industries / AutoTex Pink in support of the National Breast Cancer Foundation

​Jody DeVere, CEO of AskPatty.com moderated the panel on Cause Marketing during AAPEX in Las Vegas hosted by Paula Lombard and AutoTex Pink wiper blades. Executives from the National Breast Cancer Foundation participated as well AutoTexPink CEO Paula Lombard, Quick Chadwick of Tire Pros, Amy Mattinat current President of the Car Care Council Women's Board and more.

The AutoTexPink Wiper Blade program raised $270,000 in support of breast cancer research and program to date.

The SEMA Businesswomen’s Network’s mission is to provide networking, education, and recognition opportunities for professional women in the specialty-equipment industry, which will enhance their careers and positively impact the growth of the entire automotive aftermarket.

The SBN Women Driven Education Program—Newly created for 2015, this program captures networking, education and community in one event at the SEMA Show.

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October 12, 2015

AskPatty Visits Detroit for the General Motors Women’s Retail Network Conference

General_Motors_Womens_Retail_Network-226-RenCenBy Cherie Watters

After three decades in the automotive business I finally was invited by the General Motors to participate in the Women’s Retail Network. Headed by Celeste Briggs, the event is held in a location that is to me the Mecca of the automotive business world, Detroit.

Growing up in the US with a passion for automobiles, I’ve always seen Detroit as the place, the center of it all, the birthplace of what I love most… cars. I love them all: Fast cars, fancy cars, big cars, and let’s not forget all the wonderful, powerful trucks. When it comes to automotive, to me Detroit is the leader of them all, the American Automotive Mecca.

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