Forgive me for the wacky title, I just couldn't resist. I follow the "Faces of GM" videos fairly regularly, and whenever they feature an employee I think you'll get a kick out of, I always try to share. This one's about Julie Kleinert, one of the Malibu Moms: she helped develop the 2013 Malibu and proudly points to little things making child safety simpler for parents, and big things, like advanced crash dummies, that make child passengers safer.
It's no secret that the crash test side of GM has long been a fascination of mine. I've written about it here on several occasions, and this time is no exception. I think these engineers - both male and female, mind you - have pretty much the coolest job in the world. Julie and the rest of the Malibu Moms: You go, girls!
Check out the video past the jump.
Continue reading "This Malibu Mom's No Crash Test Dummy" »
I've said it before and I'll say it again. We love infographics! This one comes from the good folks at Confused.com, and it's a pretty fun one, even if it does deal with a serious subject: distracted driving. They surveyed 2000 people to find out just how many distractions they take with them behind the wheel. We've all seen the traffic-light makeup job, but ever wonder how many men shave while driving? From the choice of footwear (or lack thereof) to eating behind the wheel, the Confused pollsters got the dirt, and then asked the big question: "Do you think your driving habits are risky?"
How did they answer? More importantly, how would you answer? Let us know in the comments, and hit the jump for the infographic in all its glory.
Continue reading "Infographic: The Secret Driving Habits of Men and Women" »
Let's talk about crash test dummies! No, I'm not talking about the band, or the stars of the safety belt ad series of the 80's, but the real deal. Most people don't know much
about how amazing these dummies are(for example they can record over 30,000 data points in a single crash). The great folks over at carinsurance.org have created an infographic (and you know how much I love infographics) that's all about the crash test dummies that make our lives safer behind the wheel.
Head past the jump and take a look!
Continue reading "Infographic: Dissecting a Crash Test Dummy" »
skyrocketing gas prices and gridlock traffic, there’s nothing fun
about your morning commute. Wish you could stop the pain at the pump
and skip the congestion? Try these five tools and apps for drivers,
and you just might find yourself with a more restful, enjoyable daily
the congestion with Waze, which analyzes the GPS location of all
other users to predict traffic and other road data. The app also uses
crowdsourcing and user-feedback to help you find the quickest route
to work, and will even redirect you with turn-by-turn directions when
users report an accident or other event.
Price Locator. Score
the lowest price per gallon each time you fill up using Allstate’s
gas price locator: Just enter your zip code to find the lowest
reported gas price in your area. I did a recent check of Washington,
DC gas prices and found prices ranging from $3.73 near Georgetown to
just $3.57 in Bethesda, MD.
don’t encourage speeding at Allstate (obviously), but, beyond
identifying speed traps and red light cameras, this app helps you
spot and report road hazards, children at play, road construction
sites and, even, road kill. Trapster pools information from over 16.5
million drivers to give you an early warning to potential road
X GPS Drive. Go
ahead and list your old GPS on eBay; you won’t need it once you
download Motion X. This app combines turn-by-turn instructions with
Inrix traffic data, posted speed limits (it gives you a warning when
you exceed the limit), and, along with a boatload of other features,
the option to check-in on Facebook when you arrive at your
destination. The learning curve is a bit steep on this one. Once
you’ve mastered the app, however, I bet you’ll never drive
let’s you find and reserve a guaranteed parking space before you
reach your destination. Search results reflect real-time parking
availability at 1000+ parking facilities across the country (though
heaviest in Chicago). Knowing that a guaranteed parking spot will be
waiting for you when you arrive can certainly take the edge off an
early morning commute.
is your must-have commuter app?
Reyhan is the manager of digital content strategy for the
which helps people prepare for the unpredictability of life. She
loves all things digital, is the mother of twin girls and is a former
Diet Coke addict
At MagnaFlow, we take quality seriously - and this includes the involvement of women in our company. From the board of directors to our tech team and production lines, women are a large asset to everything that we do. Not only does it bring unique perspectives to our work and designs, but we women know how to keep the guys in the office in line and focused on the next step. MagnaFlow has a rich history, with over 30 years of excellence in the aftermarket performance industry and we know what it takes to keep a company like this at the top of its game.
Continue reading "SEMA Women’s Build and MagnaFlow " »
AskPatty.com Inc., a website, blog, and online resource that serves as a safe haven for women to get advice on car purchases, preventative maintenance and repairs, and other automotive related topics, is pleased to announce the unveiling of the all-new AskPatty.com website featuring an updated interface, enhanced usability, and all new features including the AskPatty.com Car Buying Marketplace powered by LemonFree.com.
Visitors to AskPatty.com's new enhanced website will now be able to easily navigate through their sizeable archive of automotive advice articles, listen to the monthly Automotive Advice for Women radio show, and get advice from the AskPatty Panel of expert women, all in a sleek and simple new interface, designed with an eye on simplicity and functionality. The new site features greater search engine optimization and many localization features such as geo-located search results, guiding women to content that is relevant to them, wherever in North America they may be. Other new features include:
Integration with the AskPattyCertifiedFemaleFriendly.com search engine, enabling women to easily find a Certified Female Friendly retailer near them with a new geo-located search function.
The all new Ask Patty Car Buying Marketplace powered by LemonFree, a geo-located new vehicle search engine enabling consumer women to shop for cars at Certified Female Friendly dealers nearby without leaving the AskPatty.com site.
An improved Automotive Advice interface enabling women to more easily ask car care questions and get answers from the AskPatty Panel of Expert Women.
“We're a company that thrives on educating and empowering women in the automotive market, and the AskPatty.com website is the nerve center of that effort,” continues DeVere. "With this new website, we hope not only to expand our own web presence, but to really enhance the experience of every woman who touches the site, whether she's looking for advice, shopping for a new car, tires, seeking a reliable mechanic, or just Googling one of our many car and truck review articles featured the AskPatty blog.”
The new features of AskPatty.com can be seen at the company's official site, http://www.askpatty.com
About AskPatty.com, Inc.
With international headquarters in Thousand Oaks, California, AskPatty.com, Inc. takes a two-pronged approach to revolutionizing the women's automotive retail market: For consumers, the AskPatty.com website is a safe and reliable source for expert automotive advice and research. For auto dealers, tire centers, collision repair, and automotive service and repair centers the revolutionary AskPatty.com Certified Female Friendly® program trains providers on how to attract and sell to women customers and bolster customer loyalty and retention.
Women can find an Ask Patty Certified Female Friendly® auto dealers, tire centers, collision repair, and automotive service and repair centers using the location search at AskPatty.com.
AskPatty® and Certified Female Friendly® are registered trademarks of AskPatty.com, Inc.
LemonFree is an automotive search engine that aims to change the story of buying a car. At LemonFree.com, they understand how important and difficult buying a car can be, so they aim to help make it as simple and easy a process, any way they can. At LemonFree.com, the focus is on improving the car buying experience by listening to customer feedback, and changing the way vehicles are listed online, to make car shopping a pleasant experience. They also offer a LemonFree certification to dealerships, aiming to improve the car shopping experience for all consumers.
Join Ask Patty for a Car Care Beach Party on Twitter!
Road trips. Boardwalks. Surf, sun, and sand. Ask Patty brings the beach to you - kind of! Join us for a Twitter Party where the topic is car care, but the atmosphere is purely coastal. Lounge on Tweet Beach with us and stick an umbrella in your coffee while we talk cars. Experts will be on hand to answer your car care questions, and you'll love playing our Endless Summer Beach Trivia game to test your knowledge of everything beach-related! Win great prizes, including a car care beach bucket full of great products.
Your hosts for the #APBeachParty Twitter Party
- Auto Experts from the Ask Patty Panel of Expert Women
- Jody DeVere, AskPatty.com (@askpatty)
- Kaeli Gardner, AskPatty.com (@askpattykaeli)
- And others!
Follow AskPatty on Facebook
Follow AskPatty on Twitter
Click Here to Sign Up...
The awesome graphical-engineers at CarInsurance.org have done it again, and produced a new snazzy and informative infographic! From how they work, to statistics about lives saved by their use, and even including a state-by-state breakdown of seat belt laws, the message of this graphic is clear: Seat belts save lives. Hit the jump to see the graphic.
Continue reading "Infographic: The Science Behind Seat Belts" »
We know that customers only use a body shop once every seven years on average. For this reason, marketing to the end user is tougher than most other industries. To make matters worse, the insurance company is engaged in almost constant dialog with your customers. This relationship allows them to direct (steer) customers towards body shops that succumb to their demands and play by their rules. What commercials do your customers see on TV? Insurance companies dominate the airwaves but they aren’t the ones fixing your car and they don’t necessarily have the shop owners’ best interest in mind. If they did, they would always use the specifications and recommendations of the car manufacturer to use original parts when necessary, and not using aftermarket or used parts that are not recommended and take much more to install.
So how do we create our own relationships with the customers? Traditional advertising can miss the mark, and the message may be lost by the time they need your services. There are other sources of information for traditional marketing and advertising techniques, such as radio, tv and print media. I want to to discuss other ways you can make a lasting impression when reaching potential customers that may only need your services once or twice a decade.
We’re fighting an uphill battle. How do we connect with new customers when most of them let the insurance company tell them where to take their car? There are several methods for making an impression and getting your message out, here a few that I’ve used successfully.
Continue reading "Reaching Beyond Traditional Advertising to Engage Your Customers" »
On last week's Automotive Advice for Women Radio Show, Jody was joined by Mary Lou Quinlan, and they had a great and engaging conversation about marketing to women and Mary Lou's new book, The God Box.
Mary Lou Quinlan has built a highly-awarded career dedicated to women. From her start at Avon Products, through her years as ad agency CEO for major global corporations, and her decade plus advising leading brands through her firm, Just Ask a Woman, Mary Lou knows women like nobody else. Leading brands including Pfizer, WellsFargo, WalMart, KAO, Westin and Kraft have turned to her branding team for insights and answers that fuel success with women.
Mary Lou is a highly sought speaker who has keynoted hundreds of US and global conferences, sharing her provocative and high-energy take on women’s needs and lives.
Continue reading "Mary Lou Quinlan on the Automotive Advice for Women Radio Show" »