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227 posts categorized "What Women Want!"

November 13, 2015

SEMA and AAPEX Goes Female Friendlier in 2015

SEMA-AAPEX-LV-563There were many more women oriented leadership events for those attending AAPEX and SEMA 2015 than any prior year. Standing ovation to the convention planners on making this happen. Was so refreshing to see the growing support and highlighting of so many amazingly talented women!

Here are some highlights:

AutoTexPinkBcamCause-Marketing panel during AAPEX  hosted by Wexco Industries / AutoTex Pink in support of the National Breast Cancer Foundation

​Jody DeVere, CEO of AskPatty.com moderated the panel on Cause Marketing during AAPEX in Las Vegas hosted by Paula Lombard and AutoTex Pink wiper blades. Executives from the National Breast Cancer Foundation participated as well AutoTexPink CEO Paula Lombard, Quick Chadwick of Tire Pros, Amy Mattinat current President of the Car Care Council Women's Board and more.

The AutoTexPink Wiper Blade program raised $270,000 in support of breast cancer research and program to date.

The SEMA Businesswomen’s Network’s mission is to provide networking, education, and recognition opportunities for professional women in the specialty-equipment industry, which will enhance their careers and positively impact the growth of the entire automotive aftermarket.

The SBN Women Driven Education Program—Newly created for 2015, this program captures networking, education and community in one event at the SEMA Show.

Continue reading "SEMA and AAPEX Goes Female Friendlier in 2015" »

July 16, 2015

Women in Automotive Adds Three Speakers to August Conference in Orlando

Women_in_automotive_conference_logoThree new speakers have been added to the inaugural Women in Automotive Conference,  set for Tuesday-Thursday, August 18-20, 2015, at the Ballroom at Church Street in downtown Orlando, Florida.

The three-day conference includes speakers, breakout sessions, workshops and booth displays – all centered on the goal of educating and inspiring women in all areas of the automotive industry.

Continue reading "Women in Automotive Adds Three Speakers to August Conference in Orlando" »

June 16, 2015

Women in Automotive Conference Taps Industry Thought-Leaders for Inaugural Conference

WIAlogoThe first-ever Women in Automotive Convention will draw upon top female success stories as it assists the automotive community in recruiting, retaining, and developing female employees and leaders. Women make up just 17% of employees at auto dealerships according to NADA – and organizers of the conference are working diligently to raise this number, beginning with this event.

The conference is set for Tuesday through Thursday, August 18-20, 2015, at the Ballroom at Church Street in downtown Orlando, Florida. The three-day conference includes a recruiting event, speakers, breakout sessions, workshops, and booth displays – all centered on the goal of educating and inspiring women in all areas of the automotive industry.

Continue reading "Women in Automotive Conference Taps Industry Thought-Leaders for Inaugural Conference" »

May 10, 2015

Ode to Motherhood by Jody DeVere CEO AskPatty.com

 

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Motherhood

 

My children have always been

Three strong anchors

When the hard winds of life blew

They always kept me grounded

 

My first child, a son, stirring in the womb

Love at first sight at your birth

Rocking you to sleep singing Blackbird

All blond curls and blue eyes

 

My second child, a son, born strong and fine

Brothers forever, sweet boys

Curtain climbers and sandwich grabbers

Fed my poor fishes Kool-Aid..RIP

 

Continue reading "Ode to Motherhood by Jody DeVere CEO AskPatty.com" »

April 21, 2015

AskPatty Joins Industry Execs at Marketing to Women Panel (#M2W)

M2W logoAt the upcoming 11th annual M2W® – The Marketing to Women Conference, Fred Koplin, Yokohama Tire Corporation’s (YTC) senior director, marketing, will be part of a panel of marketing executives focusing on how to gain more business and brand awareness among women in the automotive marketplace.

Women hold 50.4% of driver’s licenses and 39% of car registrations. They influence or make 85% of all auto purchases which equates to $80 billion spent annually. Add in the post-purchase services and repairs, and women’s value to the auto industry rises to $300 billion a year, according to AskPatty.com CEO Jody DeVere, who will moderate the April 21 panel in Chicago.

Continue reading "AskPatty Joins Industry Execs at Marketing to Women Panel (#M2W)" »

March 09, 2015

Women, Warranties, Why?

NEXEN-FaceBook-header

Everybody loves a great product that's backed by awesome customer service, right? What woman hasn't heard about the generous return policy at Nordstrom? The posh department store pledges to do its best to take care of the customer, with a promise to deal with her fairly and reasonably when she is unhappy with a product she purchased there.

Continue reading "Women, Warranties, Why?" »

September 04, 2014

Lincoln Wants You to Live #InTheMoment with Matthew McConaughey

Lincoln-Launches-MKC-Campaign-Featuring-Matthew-McConaughey-3sAnd who wouldn’t? Lincoln says the Academy Award™ winning McConaughey captures the essence of their new "Live in Your Moment” advertising campaign. He’s great to look at, and his soothing voice provides relaxing narration as he navigates the open road, enjoying his time behind the wheel of Lincoln’s luxurious new MKC crossover.

Lincoln says its campaign showcases the new MKC’s athletic design, engaging driving dynamics, and an elegant, quiet interior while McConaughey showcases a sumptuous environment where drivers can reflect, organize their thoughts, and “live in the moment.”

Continue reading "Lincoln Wants You to Live #InTheMoment with Matthew McConaughey " »

July 24, 2014

Happy 10th Anniversary, BlogHer!

Please join the AskPatty.com team and CEO Jody DeVere in wishing BlogHer a very happy 10th Anniversary!  For the past decade, BlogHer has been a phenomenal media company working to connect and showcase women bloggers from across the 'net.  They're always a dream to work with and we want to wish them all the best in the next decade - and the next!  Congrats, BlogHer!

Happy10thBlogHer

May 07, 2014

Ten Roomy Cars Moms Will Love for Mother’s Day

Mom_and_baby_thinkstock-81747922Mother's Day is right around the corner, and we’ve gathered up information on ten vehicles Moms would love because they offer plenty of room for families and family stuff. Regardless of whether Mom wants an SUV or a minivan, these ten practical, spacious, and luxurious selections are ideal for a family's needs thanks to flexible seating and cargo options that can accommodate big families, or families with big people.

We’re also including fuel economy figures to help you compare the cost of driving these vehicles. Even though large family vehicles aren't known for being extremely fuel efficient, there are several on this list that promise highway fuel economy above 25 miles per gallon: the 2014 Ford Explorer midsize SUV leads the pack with 28 highway mpg, while the 2014 Dodge Journey runs a close second with 26 miles per gallon highway.

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April 16, 2014

Automotive Industry Goes Green: 2014 DC Auto Show

Ladies, the DC Auto Show isn’t about glamour as much as it’s about policy making and the future of the car industry. In honor of Earth Month, we've collected information from the DC auto show to share more about the greening of automotive.

NissanTaxi-11.2013-7_mediumFront page: For the 2014 Washington Auto Show, Nissan rented an Amtrak train car and ferried a group of journalists from Penn Station, NYC to Washington, D.C. Since the show took place during an epic East Coast snowstorm, the train was both a pleasant and efficient way to arrive. And it’s consistent with Nissan’s push into the future of environmental changes. That objective encompasses Nissan’s NV200 vehicles (the taxicab of the future and NYC’s official taxicab) as well as some new initiatives they are rolling out with FedEx.

The scoop: The Washington Auto Show is known as the “Public Policy Show.” It is unique on the global industry circuit because of its proximity to the U.S. Congress, international diplomatic corps and federal agencies.

Continue reading "Automotive Industry Goes Green: 2014 DC Auto Show" »




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