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209 posts categorized "What Women Want!"

July 03, 2013

2014 Lexus IS 250 and 350 Offer More Safety Features

2014_Lexus_IS_250-frontview_001The new 2014 Lexus IS series includes a new multi-link rear suspension and eight-speed transmission (IS 350 RWD), while the wheelbase of both models has also been increased by nearly three inches for more rear legroom and cargo room. The 2014 Lexus IS 250 and IS 350 are equipped with V-6 engines and available All-Weather Drive for a safer driving experience.

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June 24, 2013

Driving the 2014 Lexus IS from The Speedway to a Farm-To-Table Dinner

Lexus IS at Rockingham North CarolinaLexus launched its 2014 IS sports sedan at the notorious “Rock” (Rockingham Speedway) outside of Raleigh/ Durham, North Carolina. The track opened as a flat, one-mile oval in 1965. It has since changed its length, shape, and altitude and has hosted two NASCAR Cup Series races, last known as the Subway 400 (1966–2004) and a significant list of other races.  Used as the spot for movies and TV filming, the track is currently home to Fast Track High Performance Driving School and is utilized extensively for NASCAR testing. 

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June 03, 2013

2014 Kia Cadenza: Kudos for Kia’s Newest Luxury Sedan!

Kia previewed the 2014 Cadenza luxury sedan at L’Auberge Del Mar, an intimate resort outside of San Diego, California that sits on a bluff overlooking the Pacific. The property has 121 rooms with private balconies or patios and marble bathrooms, two lighted tennis courts, a spa and fitness center, an outdoor pool and hot tub and a verdant garden path that winds down to the ocean. The property once hosted the glitter of Hollywood in its glory days, including Lucy and Desi Arnaz, Bing Crosby and Esther Williams. The resort, like the Cadenza, is comfortable, stylish and carries the assurance of a long-standing institution. Kia Motors America (KMA) recorded its best-ever annual sales total and gained U.S. market share for the 18th consecutive year.

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May 27, 2013

Cadillac's Fashionable New Design: Driven By Style

 

Cadillac launches Style DrivenFor Cadillac’s launch of Style Driven, an initiative blending fashion and automotive design, they chose Hundred Acres, a sustainable restaurant in SoHo, New York. The environment: a mellow mix of new age farm-to-table vintage and quiet luxury.

Style Driven, a four-part video series, follows the life of fashion stylist Erin Walsh, with celebrity clients that include: Kristen Wiig, Kerry Washington and Gwyneth Paltrow.

The series follows Walsh as she is ferried around New York City in a Cadillac SRX choosing dresses and accessories for the Costume Institute Benefit at the Met in New York City. This year the theme was punk. But, we’re talking high-voltage high-style punk.

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April 24, 2013

Changing Faces: What the new-for-2014 Mitsubishi Outlander offers Women Drivers

Mitsubishi transported a group of journalists to central Oregon for the introduction of the 2014 Outlander, a seven-passenger crossover utility vehicle. The location in Redmond, Oregon--with wide-open roads, gentle hills and vistas to swoon over--was the kind of place the Outlander fits right in.

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April 08, 2013

The 2014 Mitsubishi Outlander Gets Complete Makeover: New Features and Prices Make it a Standout in its Class

2014_Mitsubishi_Outlander_Front_Exterior_SE_3Brasada Ranch, Redmond, Oregon: Attractive new styling, more powerful and efficient engines and some of the latest creature comforts, even at the entry-level model, define the 2014 Mitsubishi Outlander; it’s a crossover sport utility vehicle that seats seven. Mitsubishi says the third-generation Outlander has some “ground-breaking safety features for its class”—and we agree. It is also the only SUV at its price in its segment with three-row seating that comes standard. The new model also gets improved aerodynamics and better sound insulation; high-end technologies include adaptive cruise control, lane-departure warning and a crash-mitigation system. While Mitsubishi has not announced exact pricing, the new model will be priced close to the outgoing version, with an impressive array of added content over the previous generation. 

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March 28, 2013

2014 Chevrolet Impala: Chevy’s Iconic Flagship Takes Flight at a New Level

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The 2014 model year marks the 10th time Chevrolet has introduced a new Impala – and this little antelope, born in the Year of the Snake, is a refined, modern take on “The General’s” iconic five-passenger sedan. Its looks have not always been consistently stunning-in fact, the outgoing model was growing a bit long-in-the-tooth. However, the 2014 Chevy Impala’s design team has hit it out of the park with a gorgeous design that is equal parts American muscle and European sculpture.

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March 25, 2013

Beauty Kit for The Car: But NOT When Driving!

I always keep ChapStick in the cup holder of my car for a lip fix. A quick swipe is the extent of my makeup ritual. However, after observing a friend apply a full face while I was driving one day, I started thinking about what I should keep in the car for an instant touch-up.

In truth, your car can serve as the perfect dressing room. There’s enough natural light to see what you are doing and there’s a built in vanity mirror for close-ups.
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However, before you read on, know that the following tips are not meant for when you are driving, stopped at a light or in a traffic jam. Putting makeup on is for those times when you are sitting in the car waiting for your kids to get out of school, parked in a lot waiting to go in for an appointment or clocked into a meter. Bottom line: NO APPLYING MAKEUP WHILE DRIVING.

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March 18, 2013

Toyota's Great Give-Away: 100 Cars for Charity

Noted. Facebook works for everything from keeping up with friends, keeping track of trends, to learning about great deals on cowboy boots.

Facebook also works for philanthropic outreach. Toyota’s 100 Cars for Good, a Facebook initiative, launched in 2011 and repeated in 2012, awarded 100 cars to 100 nonprofits over the period of 100 days to charitable organizations. In 2012, you helped Toyota give 100 vehicles to nonprofits. Daily winners were determined by popular vote on 100carsforgood.com. Now those vehicles are on the road and helping those in need.

Toyota is currently in discussions about how to repeat the plan for 2013. A representative from Toyota just this week explained that "the program will be placed on hold until further notice due to internal changes.  We're pleased that the program has helped many organizations and will continue to build on the program’s success while supporting nonprofit organizations.
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Five nonprofits were profiled each day at www.100carsforgood.com. Facebook users voted for the cause they feel would do the most good with a new vehicle. At the end of each day, the winner received a new vehicle and the four runners-up will receive a $1,000 cash grant from Toyota.

“The average person doesn’t think about a non-profit needing a vehicle to get its work done,” remarked Michael Rouse, Vice President of Diversity, Philanthropy and Community Affairs for Toyota Motor Sales USA.

Rouse explained that the idea for 100 Cars for Good – a Facebook site for voting–was the result of a brainstorming meeting at the end of 2010. “We looked at what was going on in social media with non-profits and realized that, while we didn’t have a dollar budget to contribute, we do have cars and trucks. This program puts our products as the star of the show to help keep non-profits going.”

“Over the past 20 years, Toyota has contributed more than half a billion dollars to non-profits throughout the United States. 100 Cars for Good allows us to build on that commitment in new ways, putting the public in the ‘driver’s seat’ as we work to help community organizations make an even bigger impact,” offered Jim Lentz, President and Chief Executive Officer of Toyota Motor Sales.

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In the past, local causes included Central Vermont Humane Society, A Child’s Place of Charlotte (helps local homeless children with school work, socialization and more), All Hands Volunteers (aids communities struck by natural disasters), Special Olympics Illinois, and Abby’s House (provides women and children across Central Massachusetts with shelter, housing and advocacy).
 
“In year one, when we announced that we were giving away 100 cars, perhaps people didn’t realize it was the real deal. Now everybody knows that it’s a legitimate program,” explained Rouse.

To learn more visit: www.100carsforgood.com.
 You can also see a short film at: www.youtube.com/watch?v=LjjeHoJbv1Y&feature=youtu.be



March 12, 2013

2013 Toyota RAV4: Large Update for a Big Player in the Small-Sized Segment by Sue Mead

2013ToyotaRAV4001Carefree, Arizona: For the 2013 model year Toyota is giving RAV4 customers a little less and a little more for their money. The “more” category includes a complete interior and exterior redesign, a new engine, new six-speed transmission, and new all-wheel-drive system. Under the “less” heading, Toyota has filed its V6 motor, which was previously available as an option on this compact SUV, as well as removed the optional 3rd-row seat. The 2013 RAV4 starts at $24,145, including destination. The 4th generation RAV4 is significantly more refined and distinct from the first models that came to market in 1994 as ’95 editions with little competition; since Toyota has sold 1.7 million RAV4s in 150 countries and says some 80 percent are still on the road. The latest edition now joins 45 crossovers, including its direct competitors, the Ford Escape, Honda CR-V, Nissan Rogue and Chevy Equinox. Toyota’s California design team penned the new model for the U.S.; it gets 8 standard airbags (including driver side knee airbag, front passenger seat cushion airbag and side airbags for front and second row) and a standard backup camera, as well as optional goodies like Blind Spot Information System (BLIS) and a height-adjustable power liftgate.

2013ToyotaRAV4008Outside, the all-new RAV4 has the profile of an Olympic cyclist, with a low front bumper shape that wraps up from below like handlebars and a roofline that slopes steeply back from the A-pillar like a hunched-over speed racer. Glistening headlamps have an asymmetrical shape that slants inward toward the nose, which features a V-shaped grille that emphasizes this “cute ute’s” more aerodynamic look. The rear of the ute, which features an integrated spoiler with LED lights, has a bulbous shape that belies the cargo space inside. We’re thrilled that a liftgate replaces the swinging rear door of previous model years which also held the spare tire; standard steel wheels are 17 inches, with 17- and 18-inch alloys available on higher-end trim lines. The spare is now tucked under the cargo floor.

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