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221 posts categorized "What Women Want!"

February 05, 2016

The Latest Driver Safety Technologies

Car_technology-iStock_000045322586-cosmin4000Every day, we're getting closer and closer to self-driving cars. In fact, a number of models are already on the market that are more than capable of driving hundreds of miles on the Interstate with almost no input from a human being.

Currently, they're required by law to disengage if the driver doesn't touch the steering wheel every so often, but the capability is here right now.

Meanwhile, the features that enable this capability are being marketed independently as the following driver safety technologies.

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January 30, 2016

A Woman’s Perspective on Leading by Women in the Auto Care Industry

Womans-Perspective-Full-PageThe new book, “A Woman’s Perspective on Leading” is by Women in the Auto Care Industry is Raising Money for Scholarships for women in the automotive aftermarket!

Unveiled during AAPEX 2015, “A Woman’s Perspective on Leading” is an essay anthology featuring women leading the way in the automotive aftermarket, including a chapter written by our own Jody DeVere CEO of AskPatty.com.

Donations benefit the Car Care Council Women’s Board Scholarship program. Learn more.

Order your copy today!

Continue reading "A Woman’s Perspective on Leading by Women in the Auto Care Industry" »

January 14, 2016

Women in Automotive Conference Returns June 26-28, 2016

WIAlogoA success in its first year, the Women in Automotive Conference is gearing up for a bigger event in 2016 to assist the automotive community in recruiting, retaining, and developing female employees and leaders.

Founded to accelerate the role of women in the automotive industry, the Women in Automotive group has announced that its second annual conference is set for June 26-28 at the Omni Orlando Resort at ChampionsGate in Orlando, Florida.

Continue reading "Women in Automotive Conference Returns June 26-28, 2016" »

December 24, 2015

​Lexus Puts Stilettos to the Metal

Lexus_Luxury_PalmSpringsLexus Luxury

Lexus teamed up with Christine Overstreet of Heels & Wheels to bring 22 women journalists to experience the performance side of the brand in Palm Springs, California. We were welcomed to the luxurious Ritz-Carlton in Rancho Mirage. The Ritz-Carlton has a beautiful view overlooking the panoramic sights of Palm Springs along with fire pits with comfy chairs to relax on chilly desert winter evenings. We dined our first evening at The Edge Steakhouse, a cliff-side dining experience 650 feet above the desert floor with a breathtaking view with entertainment provided by @jonigray automotive journalist and soul singing diva.


The Lexus Difference

Peggy Turner, VP Customer Service and Leigh Anne Sessions of Lexus Communications introduced us over flutes of champagne about "The Lexus Difference". This newly launched effort in 2015 is intended to attract the three demographics whose spending power is accelerating: women and millennials. "We treat our customers as guests in our home," said Lexus Vice President of Customer Service PeggyTurner LexusPeggy Turner. Along these lines, Lexus is teaming up with a Japanese perfumery At-Aroma to develop a signature scent so every showroom a customer walks into always has the same, comforting smell. We had an opportunity to smell-test and vote on our favorites, the human sense of smell affects 75% of daily emotions and plays an important role in memory. They're also looking to be more fashion-forward, currently in negotiations with a major designer to create a sophisticated uniform for their female sales team. This is a two-fold effort to not only have their employees looking sharp to guests, but to also attract more females to a sales career with Lexus.

Lexus understands how critical it is to speak to a female audience without talking down to them and this is essential factor in making a sale. "The Lexus Difference" program is available to any of Lexus’s U.S. dealership to opt-into and participate in. It will be interesting to follow if they do gain market-share with women luxury buyers as the program continues to roll-out in 2016.

Continue reading "​Lexus Puts Stilettos to the Metal" »

November 13, 2015

SEMA and AAPEX Goes Female Friendlier in 2015

SEMA-AAPEX-LV-563There were many more women oriented leadership events for those attending AAPEX and SEMA 2015 than any prior year. Standing ovation to the convention planners on making this happen. Was so refreshing to see the growing support and highlighting of so many amazingly talented women!

Here are some highlights:

AutoTexPinkBcamCause-Marketing panel during AAPEX  hosted by Wexco Industries / AutoTex Pink in support of the National Breast Cancer Foundation

​Jody DeVere, CEO of AskPatty.com moderated the panel on Cause Marketing during AAPEX in Las Vegas hosted by Paula Lombard and AutoTex Pink wiper blades. Executives from the National Breast Cancer Foundation participated as well AutoTexPink CEO Paula Lombard, Quick Chadwick of Tire Pros, Amy Mattinat current President of the Car Care Council Women's Board and more.

The AutoTexPink Wiper Blade program raised $270,000 in support of breast cancer research and program to date.

The SEMA Businesswomen’s Network’s mission is to provide networking, education, and recognition opportunities for professional women in the specialty-equipment industry, which will enhance their careers and positively impact the growth of the entire automotive aftermarket.

The SBN Women Driven Education Program—Newly created for 2015, this program captures networking, education and community in one event at the SEMA Show.

Continue reading "SEMA and AAPEX Goes Female Friendlier in 2015" »

July 16, 2015

Women in Automotive Adds Three Speakers to August Conference in Orlando

Women_in_automotive_conference_logoThree new speakers have been added to the inaugural Women in Automotive Conference,  set for Tuesday-Thursday, August 18-20, 2015, at the Ballroom at Church Street in downtown Orlando, Florida.

The three-day conference includes speakers, breakout sessions, workshops and booth displays – all centered on the goal of educating and inspiring women in all areas of the automotive industry.

Continue reading "Women in Automotive Adds Three Speakers to August Conference in Orlando" »

June 16, 2015

Women in Automotive Conference Taps Industry Thought-Leaders for Inaugural Conference

WIAlogoThe first-ever Women in Automotive Convention will draw upon top female success stories as it assists the automotive community in recruiting, retaining, and developing female employees and leaders. Women make up just 17% of employees at auto dealerships according to NADA – and organizers of the conference are working diligently to raise this number, beginning with this event.

The conference is set for Tuesday through Thursday, August 18-20, 2015, at the Ballroom at Church Street in downtown Orlando, Florida. The three-day conference includes a recruiting event, speakers, breakout sessions, workshops, and booth displays – all centered on the goal of educating and inspiring women in all areas of the automotive industry.

Continue reading "Women in Automotive Conference Taps Industry Thought-Leaders for Inaugural Conference" »

May 10, 2015

Ode to Motherhood by Jody DeVere CEO AskPatty.com

 

IMG_0635
Motherhood

 

My children have always been

Three strong anchors

When the hard winds of life blew

They always kept me grounded

 

My first child, a son, stirring in the womb

Love at first sight at your birth

Rocking you to sleep singing Blackbird

All blond curls and blue eyes

 

My second child, a son, born strong and fine

Brothers forever, sweet boys

Curtain climbers and sandwich grabbers

Fed my poor fishes Kool-Aid..RIP

 

Continue reading "Ode to Motherhood by Jody DeVere CEO AskPatty.com" »

April 21, 2015

AskPatty Joins Industry Execs at Marketing to Women Panel (#M2W)

M2W logoAt the upcoming 11th annual M2W® – The Marketing to Women Conference, Fred Koplin, Yokohama Tire Corporation’s (YTC) senior director, marketing, will be part of a panel of marketing executives focusing on how to gain more business and brand awareness among women in the automotive marketplace.

Women hold 50.4% of driver’s licenses and 39% of car registrations. They influence or make 85% of all auto purchases which equates to $80 billion spent annually. Add in the post-purchase services and repairs, and women’s value to the auto industry rises to $300 billion a year, according to AskPatty.com CEO Jody DeVere, who will moderate the April 21 panel in Chicago.

Continue reading "AskPatty Joins Industry Execs at Marketing to Women Panel (#M2W)" »

March 09, 2015

Women, Warranties, Why?

NEXEN-FaceBook-header

Everybody loves a great product that's backed by awesome customer service, right? What woman hasn't heard about the generous return policy at Nordstrom? The posh department store pledges to do its best to take care of the customer, with a promise to deal with her fairly and reasonably when she is unhappy with a product she purchased there.

Continue reading "Women, Warranties, Why?" »




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