AskPatty.com Inc, the premier online resource for automotive advice for women by women announced today that they have launched a new geo-location female-friendly website adjacent to AskPatty.com that is dedicated to helping women take advantage of money saving offers, coupons and expert automotive advice FAST with the company's growing network of Certified Female Friendly® automotive retail locations across the U S. and Canada. The new website address at www.askpattycertifiedfemalefriendly.com, enhances the online experience women have with Certified Female Friendly® automotive retail locations in their local area.
The Ask Patty Certified Female Friendly® program, launched in 2006, offers female-friendly certification, ongoing training and marketing to women expertise for automotive retailers to insure the highest level of customer satisfaction for women. The program provides comprehensive tools and training on how to attract, sell, retain and increase loyalty with women. Included in the program are innovative award winning marketing and advertising to women strategies.
“Just as AskPatty.com continues to evolve as the premier trusted source of automotive advice to women by women, our fast growing network of Certified Female Friendly® locations across the U. S. and Canada is evolving too,” says Jody DeVere, CEO of AskPatty.com and Marketing to Women Conference board member. "Our goal is to continue to add more value to women looking for a trustworthy hassle-free experience with our network. This simple and clean geo-location design helps women find the closest Certified Female Friendly® automotive retail location and money saving coupons FAST. A mobile geo-locationversion of the new site is also coming soon to help women find Certified Female Friendly® locations and coupons on the go."
Before the launch of the new site, Certified Female Friendly® retailers were available to readers via a search by zip code on the AskPatty.com homepage, the new dedicated female-friendly website affords women Geo-Location results right on the homepage. Women are greeted immediately with a selection of Certified Female Friendly® locations in their local area, along with local coupons and specials, no manual search required. Women can also sign up for a free membership to participate in the Ask Patty community to review Certified Female Friendly® locations, their vehicles for the benefit of other women, get expert automotive advice via email and cash in on additional specials and coupons.
About AskPatty.com, Inc.
With international headquarters in Thousand Oaks, California, AskPatty.com, Inc. takes a two-pronged approach to revolutionizing the women's automotive retail market in the U. S. and Canada: For consumers, the AskPatty.com website is the premier safe and reliable source for expert automotive advice and research for women by women. For auto dealers, tire dealers, quick lubes, car washes, collision centers, service and repair centers the AskPatty.com Certified Female Friendly® program provides a comprehensive program on how to attract, sell, retain and increase loyalty with women.
Women can find an Ask Patty Certified Female Friendly® location, money saving special offers, coupons and advice fast by going here www.askpattycertifiedfemalefriendly.com.
Go here to learn how to become Ask Patty Certified Female Friendly®.
The invitation stood out among the usual emails and press releases from automobile companies. For one thing, it was pretty. And the subject matter was intriguing: the intersection between fashion, vehicles and living green:
'What do soy beans, carrots and coconuts, Fashion Week, and the psychology of color all have in common?" it asked. I wanted to hear the answer from a panel of experts from the design team at Ford:
Anthony Prozzi: Interior designer
Carol Kordich: Lead Designer Sustainable Materials
Susan Swek: Global Chief Color Chief Color and Materials Designer
I was already aware of Ford Motor Company's commitment to using sustainable materials, and have been impressed with the company's energy efficient technologies, like the EcoBoost engine available now on many of its vehicles. But this was the first time I had a chance to learn how that commitment affects the work of the automaker's design team. It was a fascinating glimpse at how a new model comes to market.
The event was moderated by Natasha Garber, editor at the green fashion site EcoStiletto, and it went like this:
We're not talking about purses, jewelry, and other such things. No, today we're asking about vehicle accessories. All those little extras that make your vehicle a little safer, a little more handy, or just a little more you. Whether it's extra lighting, luggage racks, spoilers, utility accessories like hitches, or little touches like bug shields, accessories are what make your car uniquely yours, and we want you to tell us all about it.
Take the Izmocars / AskPatty Vehicle Accessories survey and tell us all about your accessories - don't like accessories and tend to shy away from the extras? Tell us about that, too! We want to know what makes the women of the Ask Patty Nation ticks when it comes to accessorizing your rides.
Plus - have an idea for the next big "thing" in car accessories? Is there a gadget, trinket, or concept that you have been dying to see for your own car? This is your chance to share your big idea. You never know, you may just provide the spark that creates a whole new trend in vehicle accessories!
Born to be wild! Last month our own Jody DeVere had the pleasure of visiting the Harley-Davidson Museum in Milwaukee, WI and was shown around by some pretty great people at Harley-Davidson Motorcycles. This video offers a recap of the tour with Jody, Julie Scroggins, VP of Waukegan Tire, Amanda Lee, Manager Product Communication, and Claudia GarberDirector, Women's Outreach Marketing Harley-Davidson Motor Company.
Join them for this special peek into the history of Harley-Davidson, including a look at some of the ladies who have had a hand in making them the greatest American motorcycle manufacturer.
It’s crunch time and if you’re still struggling with what to give a loved one, family member or friend this holiday season, the perfect gift can be an item related to vehicle safety. Tire pressure gauges, ice scrapers, emergency kits, windshield wipers or the new consumer Car Care Guide, published by the Car Care Council, are suitable items for any drivers on your list.
“These small and relatively inexpensive items play a big role in vehicle safety and reliability especially during winter driving when road conditions can be hazardous and unpredictable,” said Rich White, executive director, Car Care Council. “They’re a perfect stocking stuffer or holiday gift that shows the drivers on your list that you truly care about them this holiday season.”
The AskPatty team of women Jody DeVere CEO, expert women Amy Mattinat of AutoCraftsmen of Vermont, Bogi Lateiner 180 Degrees Automotive in Phoenix and automotive senior editor Diana Claussen were in full force for SEMA, the TIA Global Tire Expo, I-CAR and AAPEX last week, covering all the female-friendly events, products and news!
Female-Friendly Awards and Event Highlights:
Scott Williams, president of Lex Brodie’s Tire, Brake & Service Co an AskPatty.com Certified Female Friendly® clientsin Honolulu, was named Tire Business’ 2011 Tire Dealer Humanitarian Award winner. I was in attendance when Scott won this well deserved award Oct. 31 at the Tire Industry Honors event sponsored by the Tire Industry Association during the SEMA Show in Las Vegas. He was presented with a medal symbolizing the spirit of giving and a $1,000 donation to two charities, Hawaii’s Institute for Human Services, which supports homeless in the area, and the Lex Brodie’s Tire Co. Foundation, which provides donations to Hawaiian schools.
Attended and supported the Collision Industry Foundation 2nd Annual Gala Fundraiser to benfit Crash Hunger on November 2nd at teh Las Vegas Hilton, a joint donation and volunteer project to combat hunger in the USA. While also raising awareness for hunger initiatives, during the month of February members of the collision industry will be asked to donate their time at local food banks. AskPatty.com donated a beautiful Passchal.com travel bag for the silent auction.
Congratulations to Audra Fordin, one of our AskPatty.com automotive expert women, of Great Bear Auto Shop, named the first “Female Service Shop Owner of the Year.” The announcement was made at the 2011 Car Care Council Women’s Board reception Tuesday evening. Audra Fordin educates women on car care in Flushing New York through a weekly radio call-in show called “The Auto Lab” and through her website, www.womenautoknow.com.
Great News! Continuing to broaden its outreach to women, Cooper Tire & Rubber Co. announced during SEMA its plans to expand its partnership in 2012 with AskPatty.com Inc. Cooper Tire, which began a relationship with us this past July, will continue to engage women customers through AskPatty’s growing educational interactive platforms, social media and online outreach. The Findlay-based tire maker cited research showing that 74 percent of American women feel automotive marketers could understand them better—“a concern that Cooper Tire is working to change by developing female-targeted brand messages with a focus on tire maintenance and education,” the company said. Cooper said its continuing partnership “highlights the importance of tire maintenance and education, especially for busy women.
Jody Devere CEO AskPatty.com spoke on 'What Women Want' at the TIA Global Tire Expo SEMA educational sessions and was also named the 2011 winner of the SEMA Businesswomen's Network annual Athena Award, established to honor an industry person (male or female) or company for outstanding contributions to women in the automotive aftermarket, during the SBN Breakfast on Thursday November 3rd.
New Female-Friendly SEMA / AAPEX Products:
The AutoTex PINK PLUS wiper blade was launched and is the optimal wiper replacement for drivers who are both concerned with ensuring safety through improved visibility on the road and making a bold statement. A high quality, molded rubber wiper blade with aerodynamic, pink colored steel frame, and polymer sleeve that meets or exceeds Society of Automotive Engineers (SAE) specifications, AutoTex PINK PLUS wipers are perfect for all-weather conditions and are guaranteed to be nearly 100% compatible with vehicles using existing metal wiper blades. In addition, AutoTex PINK donates a portion of every windshield wiper sale to the National Breast Cancer Foundation.
ESCORT Inc, the leading manufacturer of premium automotive electronic accessories and maker of the world's best radar and laser detectors, announced at the 2011 SEMA Show the release of the new ESCORT Live™ the social network for the road where drivers share live alerts with other drivers so everyone in the network can drive smarter.
ESCORT Live™, now available directly from ESCORT, uses Bluetooth technology embedded in SmartCord Live™ cords and a unique app for the driver’s smartphone. When alerts are detected, they are transmitted to the ESCORT Live™ “cloud” and then broadcast across the ESCORT Live™ network, notifying drivers of potential ticket threats. In addition to these live alerts, ESCORT’s industry leading Defender® database of fixed position cameras and speed traps is also provided.
The patented PASSPORT iQ™, the world's first and only driving accessory that integrates radar/laser detection and GPS navigation, and also provides important driving information, such as speed traps and speed limit data, in a single compact device. I recently reviewed the PASSPORT iQ™ and now call 'her' Lola and don't drive without her! Check out the new Limited Edition Passport 9500ix Susan G Komen version that benefits breast cancer.
The SEARS Craftsman brand unveiled several new products to the Craftsman NEXTEC line of tools for 2011 that I think are great for women, powered by the same interchangeable, compact and lightweight 12-volt DieHard lithium-ion battery. Each tool allows the user to perform various tasks around the home, in the garage and on-the-go. From charging your phone to inflating a flat tire or cleaning out your car, Craftsman’s new NEXTEC tools have you covered.
Our FAVORITE PICK the Craftsman NEXTEC Inflator: This very small light-weight digital inflator utilizes powerful, adjustable air pressure that quickly inflates objects from 0.5 pounds per square inch (PSI) to 200 PSI, allowing users to inflate a variety of objects such as vehicle tires, pool toys, sports equipment and more. The Craftsman NEXTEC Inflator (29641) retails for $39.99 as an add-on tool without the battery or charger.
Craftsman NEXTEC Multi-Purpose Work Light: This florescent work light has a clear poly carbonate lens to direct and focus light, eliminating shadows or blinds spots on the workspace. The lens contour throws light forward and outward to provide a full range of 320 degrees of light. The work light has a long-lasting, 13-watt, 300 lumen ENERGY STAR®-rated fluorescent bulb that lasts 1.75 hours on a single charge.The Craftsman NEXTEC Multi-Purpose Work Light (2966) retails for $29.99 as an add-on tool without the battery or charger.
Craftsman NEXTEC Vacuum: This dual stage vacuum cleaner uses a Gore® filter that is reusable and dishwasher safe. A powerful vortex suction quickly and easily removes dirt and debris from automobiles, the workbench or common household items such as blinds, draperies and furniture. The Craftsman NEXTEC Vacuum (29642) retails for $49.99 as an add-on tool without the battery or charger.
Each of these new products will be available at Craftsman.com, K-Mart and Sears stores nationwide. For more than 80 years, Craftsman has developed innovative products. To learn more about Craftsman’s assortment of innovative hand tools, power tools and lawn equipment, visit www.craftsman.com, www.facebook.com/craftsman or one of the many Sears or Sears Hometown Stores nationwide.
Teen Safety!
Took a great test drive with Mitsubishi Motors North America to demonstrate Scosche’s cellCONTROL in a moving vehicle the All-New 100% Electric-Powered Mitsubishi i with an Impressive EPA Rated 62 Mile/98 Mile LA4 Mode Range and 112 MPGe Rating arriving in 2012.
Scosche’s Safe Driving System helps parents monitor their teen drivers by automatically disabling the most distracting functions of a smartphone including handheld phone calls, texting and emailing capabilities. As the vehicle begins to move, cellCONTROL will automatically connect to the users phone via Bluetooth to disable distracting functions. The system is completely tamper proof and will automatically alert the system’s administrator with any removal, deactivation or other misuse.
Scosche’s Safe Driving System easily connects to a vehicle’s OBD2 port and communicates with the smartphone in the vehicle. Scosche’s cellCONTROL Safe Driving System retails for $129.95 and is available at www.scosche.com and at specialty retailers. Like the Scosche’s Facebook Page for a special 20% off promo code https://www.facebook.com/scoschecaraudio
Scosche also makes a ton of cool mobile phone accessories. OUR TOP PICK the iPhone case with a kickstand called the switchBACK g4 with Polycarbonate Case with Interchangeable Backs for iPhone 4S and 4 (Verizon, Sprint and AT&T) $29.99. For more information visit our website at www.scosche.com.
Bendix launched a "Brakes for Teen Safety” a social media campaign aimed at educating teens and their parents about proper vehicle care to keep them safe on the roads. This digital program launched in October to coincide with National Teen Driver Safety Week. It includes a series of online videos and a designated Facebook page that offers relevant tips and safety information, enabling teens and parents to post their own questions and advice.
The first two videos, “What Teens Don’t Know About Car Safety” and “The Top Five Car Care Tips for Teens,” address the importance of regularly checking and changing brakes and other components, and highlight proper vehicle maintenance habits for safe driving. They can be found on the brand’s YouTube channel and on the campaign’s Facebook page.
More SEMA / AAPEX coverage coming soon, so stay tuned.
I got a ticket to take the Harley Davidson Rider's Edge Motorcycle Training with H-D of Glendale recently as a guest of the head of women's outreach for Harley Davidson. With an open mind and a total sense of adventure I donned my helmut, leather gloves and boots and said to myself, woo hoo, let's RIDE!
More and more women are becoming Harley owners and enjoying the experience and freedon of the wind on your face. The best way to learn about motorcycling and see which Harley-Davidson® motorcycles fit your style and personality is to visit a H-D® dealership and ask questions. Dealerships welcome folks interested in riding and can tell you what you need to know about getting started.
A great way to start and learn more is to attend a women-only Harley Garage Party™ social events hosted by H-D dealerships. These women-only parties include hands-on demos and tips, and give you a chance to meet other women who are looking for adventure behind their own handlebars.
Automotive Marketing to Women pioneer and CEO of AskPatty.com, Inc. Jody DeVere is preparing for her trip to Toronto this November where she will join Rita Diamantakos of Ontario automotive chain Active Green + Ross Tire & Auto Centres in co-sponsoring the Toronto National Women's Show. As an AskPatty.com Certified Female Friendly® tire & service provider in Canada, the Active Green + Ross team are co-sponsors of the show's Workshop Stage, from which they will both be speaking to the women attending about the all-important role of the woman consumer in the auto industry, and what Ask Patty and CFF® locations like Active Green + Ross are doing to combat stereotypes and improve the quality of customer service for the female customer. The Active Green + Ross and Ask Patty teams are excited about the opportunity to reach women at an event that isn't automotive-themed, because a comfortable, neutral environment coupled with a warm no-nonsense, direct, and honest approach is exactly what women are looking for when it comes to buying new tires or seeking auto service... and they know they hold the purse-strings.
The gals at BlogHer - a cross-platform media network of female bloggers, and dear friends of Ask Patty - announced the results of their "Put Her in the Driver's Seat" survey at the JD Power & Associates 2011 Automotive Internet Roundtable in Las Vegas. "Driver's Seat" was designed to explore how women feel and where they turn for advice when shopping for cars, and we are happy to say we're not surprised to hear their results. The survey revealed a significant positive impact on female buyers who used blogs and social media - and a preference for blogs and official product information sources versus traditional media and social networks.
THAT, Ask Patty Nation, is EXACTLY why we are here.
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