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25 posts categorized "Television"

September 04, 2014

Lincoln Wants You to Live #InTheMoment with Matthew McConaughey

Lincoln-Launches-MKC-Campaign-Featuring-Matthew-McConaughey-3sAnd who wouldn’t? Lincoln says the Academy Award™ winning McConaughey captures the essence of their new "Live in Your Moment” advertising campaign. He’s great to look at, and his soothing voice provides relaxing narration as he navigates the open road, enjoying his time behind the wheel of Lincoln’s luxurious new MKC crossover.

Lincoln says its campaign showcases the new MKC’s athletic design, engaging driving dynamics, and an elegant, quiet interior while McConaughey showcases a sumptuous environment where drivers can reflect, organize their thoughts, and “live in the moment.”

Continue reading "Lincoln Wants You to Live #InTheMoment with Matthew McConaughey " »

August 11, 2014

Bret Michaels shares his “Endless Love” for Nissan Vans

Nissan_ToughLove_Bret_FoldedArms-sI confess: I wanted to hate the concept when I received the press release from Nissan announcing their new advertising campaign featuring iconic American rock and reality star Bret Michaels serenading various Nissan vans as he joins company technicians during vehicle durability testing.

Filmed on location in 110° weather at Nissan’s Arizona Testing Center, a 3,050-acre facility in Stanfield, Arizona, Nissan said the video “gives a tough new spin to the classic ‘80s love song ‘Endless Love’ – complete with fire, smoke and an instrument panel-mounted Bret Michaels bobble head doll,” as a way to bring awareness to the more than 6,600 harsh durability tests endured by Nissan’s NV Cargo, NV Passenger, and NV200 Compact vans.  I don’t have much personal interest in Bret Michaels or Nissan’s commercial vans, so I didn’t immediately rush to watch the video, which is posted on YouTube. (The song is also available for download at Nissan’s promotional microsite NissanToughLove.com. )

Continue reading "Bret Michaels shares his “Endless Love” for Nissan Vans " »

February 07, 2014

A Woman, Her Horse, and Her Truck

Maybe you’ve seen the 2014 Chevrolet Silverado commercial about a woman, her horse, and her truck?  It’s a 60-second story about the bond between the pair who are “two bodies with one mind” as they work the barrel course at the rodeo to win “a ribbon that goes on her wall, not in her hair.” And the truck that gets them to the rodeo in the first place. If you haven’t seen it yet, then click to watch it here.

What is it about the all-new 2014 Chevrolet Silverado that would make it appeal to women, regardless of whether she’s hauling a 1200-pound passenger or has other hard-working needs, or just for everyday functionality?

Continue reading "A Woman, Her Horse, and Her Truck " »

February 03, 2014

Super Bowl Advertising Makes You Ask: Which Car Will You Buy Next?

Volkswagen-engineer-gets-his-rainbow_s

Advertisers shelled out millions of dollars to promote their products and services during Super Bowl® XLVIII, using everything from adorable puppies to famous celebrities to keep you watching and entertained during the commercial breaks, when you might normally run off to the bathroom or kitchen.

Automakers spent their fair share to grab the attention of car shoppers, with more than a dozen commercials from companies like Ford, Toyota, Honda and Smart promoting eco and family friendly vehicles to Cadillac, Jaguar, Maserati, and even Kia promoting their luxurious and exotic choices.

Continue reading "Super Bowl Advertising Makes You Ask: Which Car Will You Buy Next? " »

December 09, 2013

Driving the Can-Am Spyder - A Three-Wheeled Cruiser that Ladies can Love

Can-Am_Spyder_RT_Road_TourerIf you’re a motorcycling enthusiast who enjoys the exhilaration offered by two-wheeled forms of transportation but who doesn’t necessarily want to worry about the effects of gravity and physics that accompany such vehicles, then consider the three-wheeled Can-Am Spyder instead.

I took my first ride on one of these unique vehicles at the International Motorcycle Show in Long Beach last week, on the same day that Danica Patrick was there for her #FirstTime on a Can-Am Spyder. I am not an experienced motorcyclist -- okay, I admit, I’ve never piloted a motorcycle at all -- so I had a bit of a learning curve. While my first experience might have been a little bumpy as I learned to steer and control the throttle at the same time, I didn’t have to worry about dropping a motorcycle on its side, or learn the physics of counter-steer. While some of the bloggers with previous motorcycle were quickly proficient piloting the Can-Am Spyder around the coned course, let’s just say I’ll need a little more practice before I dare venture out onto public streets.

Continue reading "Driving the Can-Am Spyder - A Three-Wheeled Cruiser that Ladies can Love " »

November 18, 2013

Ladies Get Revved up: It’s Dream Car Week on “The Price is Right.”

The-Price-is-Right-Dream-Car-WeekStarting today (Monday, November 18, 2013), contestants on “The Price is Right” will have the chance to win an exotic dream car each day of the week.

The luxury vehicles include a Porsche 911 Carrera, a Mercedes-Benz SL 550 convertible, a BMW 640i convertible, a Jaguar XK touring convertible, and an Audi R8 V8 Coupe Quattro, for a combined value of more than $500,000. In addition, contestants will have the opportunity to win more than a million dollars in cash and prizes.  

Continue reading "Ladies Get Revved up: It’s Dream Car Week on “The Price is Right.” " »

November 08, 2013

Toyota Joins “Tanked” to create Unique SpongeBob Highlander

2013_SEMA_SpongeBob_Highlander_tanked_001-sideviewOne of the many automotive highlights from this week’s SEMA Show is this special-edition Toyota Highlander, modified by Animal Planet’s “Tanked” team to contain a SpongeBob Squarepants-themed aquarium.

Continue reading "Toyota Joins “Tanked” to create Unique SpongeBob Highlander " »

September 10, 2013

Automotive Icon, Cal Worthington, Passes at 92

Cal-worthington-remembering-from-the-archivesCal Worthington, the quintessential car salesman best remembered for television commercials starring his “dog” Spot, has passed away at the age of 92. Worthington died Sunday after watching football with family at his ranch north of Sacramento.

While I can’t say that he did anything to encourage my career as an automotive journalist, I can say that Cal Worthington and his “dog” Spot were frequent guests in our livingroom, as his commercials ran frequently on local channels when I was growing up in Southern California in the 1970s and 1980s.  His “dog” Spot was never a dog; every commercial featured a different animal, from lions, tigers, and bears (oh my!) to skunks, octopi, and pigs.

Continue reading "Automotive Icon, Cal Worthington, Passes at 92 " »

May 16, 2013

Ford Wraps American Idol Season Sponsorship; Season 12 Winner Determined Tonight

American-Idol-Season-12-Finale-Kree-vs-CandiceWatching American Idol has been a family activity around my home for years. Each week, my son Ben and I would sit on the couch to watch (and sing along with) the weekly competition, and he often told me “Mom, YOU should try out for American Idol!” We watched pretty much every season -- including all the sponsored Ford music videos and commercials -- and always voted for our favorites.

Continue reading "Ford Wraps American Idol Season Sponsorship; Season 12 Winner Determined Tonight" »

May 03, 2013

Want to Win a Ford Fiesta Custom Designed by American Idol Finalists?

AskPatty-American-Idol-finalists-custom-2014-Ford-Fiestas
Yep, I sure do! Ever get so busy you don't know what day of the week it is? Yep, I sure do! So here's the weekly American Idol post that was supposed to go up on Thursday, but didn't actually get onto AskPatty until today. Mea Culpa!

As part of each episode, the final American Idol finalists are competing in weekly  ‘Missions’ to complete some sort of fun competition that emphasizes their own personalities – so, things like singing, philanthropy, fashion, etc. This week's American Idol mission, "Music Design Mashup" divided the four finalists into two teams and gave each pair carte blanche to custom design their own 2014 Ford Fiesta.

Continue reading "Want to Win a Ford Fiesta Custom Designed by American Idol Finalists? " »