"Jenny from the block" has a new licensing deal with FIAT, and is featuring her ner partner in an upcoming music video for her song "Papi." Now, I'm not sure when the video will be released, or how (do any of the "music" channels still show videos?), but in the meantime, FIAT has a condensed, 30-second version of the video as a preview and television advertisement.
Now, I certainly am not going to begrudge JLO her choice of brand partners, a girl's gotta eat, and according to FIAT, they're approaching their partnership with Lopez from an angle of empowerment:
"[She] fits perfectly with the brand not because of who she is but because of what she is - authentic, passionate, modern and a fighter determined to stand out from the rest"
Sounds great, right? Well, take a look at the 30-second spot after the jump, and then we'll talk.