I confess: I wanted to hate the concept when I received the press release from Nissan announcing their new advertising campaign featuring iconic American rock and reality star Bret Michaels serenading various Nissan vans as he joins company technicians during vehicle durability testing.
Filmed on location in 110° weather at Nissan’s Arizona Testing Center, a 3,050-acre facility in Stanfield, Arizona, Nissan said the video “gives a tough new spin to the classic ‘80s love song ‘Endless Love’ – complete with fire, smoke and an instrument panel-mounted Bret Michaels bobble head doll,” as a way to bring awareness to the more than 6,600 harsh durability tests endured by Nissan’s NV Cargo, NV Passenger, and NV200 Compact vans. I don’t have much personal interest in Bret Michaels or Nissan’s commercial vans, so I didn’t immediately rush to watch the video, which is posted on YouTube. (The song is also available for download at Nissan’s promotional microsite NissanToughLove.com. )
Continue reading "Bret Michaels shares his “Endless Love” for Nissan Vans " »
Which do you want more? A 2014-model-year
Ford F-150 with EcoBoost that has an actual retail value of up to $50,000? Or
backstage access before a concert with a private barbecue for four hosted by
Toby Keith? Well, thanks to Ford Trucks and Toby Keith’s “Hammer Down” Tour Sweepstakes,
you can have a chance to win them both!
Continue reading "Toby Keith Puts the Hammer Down, Gives Fans a Chance to Win a Ford F-150" »
Now the best selling tour in the concert's 12-year history,
the 2013 Honda Civic Tour, has already sold more tickets than any other in the
Civic Tour’s history, with multiple sell-out venues. As part of the @HondaCivicTour, Honda
and Maroon 5 are giving fans a chance to win a customized and autographed
Maroon 5 Honda Civic Si Coupe and Honda CBR250R motorcycle. Both the car and
motorcyle were designed by the popular Los Angeles band. Unfortunately, Adam Levine is not included as part of the prize package.
Continue reading "2013 Honda Civic Tour Gives Fans A Chance To Win A Honda Civic Customized By Maroon 5 " »
launched its 2014 IS sports sedan at the notorious “Rock” (Rockingham Speedway) outside of Raleigh/ Durham, North Carolina. The track opened as a flat, one-mile oval in 1965. It has since changed its length, shape, and altitude and has hosted two NASCAR Cup Series
races, last known as the Subway 400 (1966–2004) and a significant list of other races. Used as the spot for movies and TV filming, the track is currently home to Fast Track High Performance Driving School and is utilized extensively for NASCAR testing.
Continue reading "Driving the 2014 Lexus IS from The Speedway to a Farm-To-Table Dinner" »
Watching American Idol has
been a family activity around my home for years. Each week, my son Ben and I
would sit on the couch to watch (and sing along with) the weekly competition,
and he often told me “Mom, YOU should try
out for American Idol!” We watched pretty much every season -- including
all the sponsored Ford music videos and commercials -- and always voted for our
Continue reading "Ford Wraps American Idol Season Sponsorship; Season 12 Winner Determined Tonight" »
Last week, the remaining three American Idol finalists
competed to see who would make it to this week’s finale. As Kree Harrison, Angie Miller and Candice Glover anxiously
awaited the results, a tearful conclusion revealed that it would be Angie
Miller who would go home, leaving Kree and Candice to battle it out for the
American Idol crown.
Continue reading "Two Finalists Compete for the Crown in this Week’s American Idol Finale " »
Yep, I sure do! Ever get so busy you don't know what day of
the week it is? Yep, I sure do! So here's the weekly American Idol post that
was supposed to go up on Thursday, but didn't actually get onto AskPatty until
today. Mea Culpa!
As part of each episode, the final American Idol finalists
are competing in weekly ‘Missions’ to
complete some sort of fun competition that emphasizes their own personalities –
so, things like singing, philanthropy, fashion, etc. This week's American Idol
mission, "Music Design Mashup" divided the four finalists into two
teams and gave each pair carte blanche to custom design their own 2014 Ford
Continue reading "Want to Win a Ford Fiesta Custom Designed by American Idol Finalists? " »
After months of fierce competition, it's down to the final
four contestants, and Ford is giving us the inside scoop on what's happening in
the last weeks of American Idol. Each week, our inside source is sending us
some very special behind-the-scenes photos to help keep AskPatty
readers on top of each week's winners!
Continue reading "Ford Gives the Ladies of AskPatty the Inside Scoop On the Final Weeks of American Idol " »
"Jenny from the block" has a new licensing deal with FIAT, and is featuring her ner partner in an upcoming music video for her song "Papi." Now, I'm not sure when the video will be released, or how (do any of the "music" channels still show videos?), but in the meantime, FIAT has a condensed, 30-second version of the video as a preview and television advertisement.
Now, I certainly am not going to begrudge JLO her choice of brand partners, a girl's gotta eat, and according to FIAT, they're approaching their partnership with Lopez from an angle of empowerment:
"[She] fits perfectly with the brand not because of who she is but because of what she is - authentic, passionate, modern and a fighter determined to stand out from the rest"
Sounds great, right? Well, take a look at the 30-second spot after the jump, and then we'll talk.
Continue reading "JLO and FIAT - empowering or counterproductive?" »
Today is Flag Day, here in the States. You may wonder what exactly that means - after all, the Fourth of July is traditionally celebrated as America's birthday. Does our flag need a day of its own? Well the idea of an annual day specifically celebrating the Flag is believed to have first originated in 1885. A schoolteacher at a Wisconsin Public School decided, with his pupils, to observe June 14 (the anniversary of the official adoption of The Stars and Stripes) as 'Flag Birthday'. In numerous magazines and newspaper articles and public addresses over the following years, Cigrand continued to enthusiastically advocate the observance of June 14 as 'Flag Birthday', or 'Flag Day'. Consequently, on June 14, 1891, the Betsy Ross House in Philadelphia held a Flag Day celebration, and eventually Flag Day was officially established by the Proclamation of President Woodrow Wilson on May 30th, 1916.
Continue reading "Happy Flag Day, Ask Patty Nation!" »