Universal Pictures Home Entertainment is joining with Waze to promote the home release of global blockbuster Furious 7. “Get your Furious 7 Fix Fast” is a first-of-its-kind promotion that will allow Waze users in seven cities to find Prizing Pit Stops giving away free Furious 7 merchandise. Universal has released Furious 7 on Digital HD this week and will release it on and on Blu-ray™, DVD, and On Demand on September 15.
From this week through September 17, Waze, the real-time crowd-sourced navigation app, will display scheduled messages announcing the release of Furious 7 in seven participating markets. Want some F&F7 swag? On one day in each market, Waze users can find directions to pop-up venues where street teams will be distributing free Furious 7-branded T-shirts, hats, license-plate frames, and a limited number of digital codes to download the film on Digital HD (among other items). Each Prizing Pit Stop will operate while supplies last for up to 90 minutes and then move on to two other spots throughout the day.