You need service help for your vehicle. Soon. What do you do? The service indicator light is on, or your car is pulling to the right, or you hear a thump or strange noise. Or you just know it’s time for an oil change, or at least some type of service. You have to do something right away. But you’ve heard horror stories about atrocities and being ripped off at auto repair shops or auto dealership service departments.
The first-ever Women in Automotive Convention will draw upon top female success stories as it assists the automotive community in recruiting, retaining, and developing female employees and leaders. Women make up just 17% of employees at auto dealerships according to NADA – and organizers of the conference are working diligently to raise this number, beginning with this event.
The conference is set for Tuesday through Thursday, August 18-20, 2015, at the Ballroom at Church Street in downtown Orlando, Florida. The three-day conference includes a recruiting event, speakers, breakout sessions, workshops, and booth displays – all centered on the goal of educating and inspiring women in all areas of the automotive industry.
And how do dealerships perceive and address women coming into their organizations?
By Thomas Procter
In a time that women have as much as 85% influence on all vehicle purchases, you might think this statistic would stimulate an interest from women in participating in the automotive industry as a career, or at least part-time. Yet, fewer than 7% of all auto salespeople are women. Even more remarkably, statistics show that these 7% are most often in the top 10% of sales for the dealerships for which they work. One might surmise that this success rate would be a tempting carrot for women wanting to make a substantial income, with benefits. Income for women in this category can realistically range from $5,000 to $12,000 per month, and even more, before taxes.
April showers bring May flowers, and an abundance of Certified Female Friendly activities from our CFF partners.
What activities does your shop have to share? Here are some examples of programs several Certified Female Friendly Dealers are participating in during April and May. Please share your activities with us so we can promote them here in our monthly Certified Female Friendly carnival!
Croce's Transmission Specialists of Norwalk, Connecticut At Croce’s Transmission, we’ve been transmission specialists since 1999. With over 40 years of experience, our transmission experts can perform the most difficult and complicated of transmission and auto repairs and services. Croce's Transmission can help you with your transmission concerns, maintenance, repair, rebuild, or replacement on automatics and standards and is currently offering $20 off transmission maintenance service. They also host special car care events for ladies only! Find out more by signing up for their weekly newsletter tips here.
Schoen Place Auto of East Rochester, New York Schoen Place Auto is participating in the Rochester Women's Networking event at 5:30 on May 12th. Spend an evening networking and touring the shop, get a new view on car care as Jerry displays cars up on the lift. Have a car enthusiast in your life? Bring them along to get a first-hand experience of what Shoen Place Auto has to offer. Free for members! Click here to register for the event.
Sayville Ford of Sayville, New York Sayville Ford has been family owned and operated for three generations — over 50 years! The largest independent Ford dealership in the New York region is building a two-floor showroom, and is preparing for the remodel with a pre-construction "Dream Big" sale event featuring great offers on many Ford models.
Community Tire Pros & Auto Repair of Phoenix, Arizona Community Tire Pros' Pat Fleischmann one of Tire Business's "Women to Watch in the Tire Industry"! The Tire Industry Association (TIA) is recognizing the achievements of 18 women tire industry executives in the Spring 2015 issue of its quarterly magazine, Today’s Tire Industry. The 12-page article, “Women to Watch in the Tire Industry,” highlights the achievements of the a number of women executives, including Pat Fleischmann. This is the first year TIA has run a feature on women in the tire industry, and it based the article on a large number of nominations from the industry, the association said. The feature is not connected with advertising or any promotional contest. “The tire industry has always been noted as being a man’s world,” said TIA President Freda-Pratt Boyer. “This magazine showcases the success stories of many women in the industry and highlights the vital roles that they play." Congratulations to Pat for receiving this honor!
Father Time has booted out 2014 and we celebrate the arrival of Baby New Year and a brand new edition of our monthly Certified Female Friendly Blog Carnival.
Here's some examples of programs several Certified Female Friendly Dealers participated in during December. Please share your activities with us so we can promote them here in our monthly Certified Female Friendly carnival.
Women’s Automotive Association International Names Spirit of Leadership Honorees
Six accomplished industry women have been chosen to receive the esteemed 2015 Spirit of Leadership Award. Established in 1999, the WAAI's "Spirit of Leadership" award is presented annually to professional women in the automotive industry in recognition of their significant accomplishments in their profession, community, and family.
The women will be honored at the 16th Annual Spirit of Leadership Awards Reception on Saturday, January 24, 2015, 5:30 p.m. – 7:30 p.m. at a.Muse Gallery in San Francisco, where attendees will be treated to a guest appearance and exhibit by Nicola Woods, master of classic automobile paintings. The reception is being held in conjunction with the 2015 NADA Convention. A portion of the event proceeds will be contributed to the WAAI International Scholarship Program, which provides tuition assistance to qualified students pursuing careers in the automotive industry.
Certified Female Friendly Programs and Activities to Share
There's no shortage of cole winter weather in Ontario, so Active Green + Ross has teamed up with Car Care Canada to share a winter survival guide with cold-weather car-care tips, as well as tips on staying safe while driving during the winter.
November has lots of stuff going on! It's the month we raise awareness of Child Safety Protection and Drowsy Driving Prevention, and attend SEMA and AAPEX in Las Vegas early in the month, and the Connected Car Expo and Los Angeles Auto Show later in the month. It's a good time to enjoy football tailgating and prepare our cars for Winter before it gets too cold.
Let's not forget "Go for a Ride" day on November 22, and Thanksgiving on the 27th. "Movember" also brings facial hair beneath the noses of the men we know and love as they commit to growing and supporting moustaches to raise funds and awareness for men's health. We'll also be ushering in the holiday season and gift guides at month's end.
The biggest news of October is Breast Cancer Awareness, with a variety of awareness programs happening all month long. It's also the time of year that we promote national Car Care, Columbus Day (October 13), Boss's Day (October 16), Teen Driver Safety week (October 20-27), and don't forget about Halloween. On top of these October themes, AskPatty Certified Female Friendly partners are involved in a diverse selection of activities, and are offering a great variety of special female friendly programs for October.
October has arrived, the kids are back in school, and the summer season is changing into fall. As the days get shorter and we change our focus from carefree vacations to the cooler season ahead, itÆs also important to recognize that our focus on the road must change as well.
With many travelers preparing to hit the road for fall vacations, Cooper Tire is helping to keep drivers safe and giving you up to $70 back by taking advantage of its Fall Reward Event.
Ladies, get ready to attend this upscale, fun-filled event to learn about all aspects of the retail automotive market, along with gourmet cupcakes, a little bit of fashion, raffles, swag bags... AND MORE! The third annual event, being hosted by Great Lakes Credit Union, will be held at the Gurnee Mills Telemundo Entertainment Stage, in Gurnee, Illinois, on Saturday October 25th, 2014, from 2pm to 4pm.
For the third year in a row, as a part of their month-long promotion in support of Breast Cancer Awareness Month, Valvoline Instant Oil Change stores nationwide participated in a "Pink Out" day on October 2nd. In addition to selling the AutoTex PINK blades -- available in pink or black, metal, frameless, or uni-blade variants -- all month long, these select VIOC stores were decked out in pink to raise awareness of breast cancer! "Pink Out Day is a visual event for a very visual product." The product, of course, is AutoTex PINK Wiper Blades, and they will be taking automotive retailers nationwide by storm this October. The goal of these wipers is to "Wipe Out Breast Cancer," and they're following through on that promise by donating 20% of every blade sold to the National Breast Cancer Foundation.
AskPatty Partners Participate in "Brakes for Breasts"
Can you imagine a vaccine that would create a world free of breast cancer? WE CAN! Many AskPatty.com Certified Female Friendly partners, including Hi-Tech Car Care; 1st Choice Automotive; AutoCraftsmen of Montpelier, Vermont; Star Motors of San Juan Capistrano, California; Bridgetown Automotive; First Choice Automotive; Caton Auto Clinic; Star Automotive of Grant's Pass, Oregon; Wilhelm Automotive; Hi-Tech Car Care of Phoenix, Arizona; 180 Degrees Automotive of Phoenix, Arizona; Community Tire Pros & Auto Repair of Phoenix and Glendale, Arizona and many more shops across the US are supporting #BreastCancerAwareness in October by participating in the Free Brakes for Breasts program.
Every October, the ôBrakes for Breastsö program kicks off and runs through the entire month. During that time, clients receive FREE brake pads or shoes (good quality Raybestos up to $109.00 value). Customers pay only for the labor and any other ancillary parts that are necessary to complete the job.
Participating repair shops then donate 10% of the brake job cost to the Cleveland Clinic Breast Cancer Vaccine Fund. 100% of our proceeds go directly to research. Dr. Vincent Tuohy has created a vaccine that has proven effective in laboratory animals, and has great promise for eliminating breast cancer from our world! For more information, go to BrakesForBreasts.org
Some shops are adding to the event with their own promotion, for instance, if a customer refers a friend to participate in Brakes for Breasts at 180 Degrees Automotive in Phoenix, Arizona, you both get entered to win $700 raffle basket!
AskPatty Certified Female Friendly Partners in the News:
During the month of October, Chevrolet has pledged to donate $10 for every test drive to "Making Strides Against Breast Cancer." Schumacher Chevrolet is inviting everyone to stop by Schumacher Chevrolet for a test drive to help support this worthy cause!
Schumacher is also joining forces with Gearhart Chevrolet to contribute to Making Strides Against Breast Cancer and the American Cancer Society with their walk on October 19th in Parsippany. The team name is Pink Chevy Classics and details can be found here.
Wayne's Automotive & Towing Center has been a longtime supporter of women learning the basics of car care with the center's biannual "Heels on Wheels" clinic being its latest effort. Held on October 4th, the event featured Wayne's pink tow truck and participants learned how to check critical fluids including oil, coolant, and transmission fluids, how to change a tire, and what technicians look for during a typical inspection. Wayne's is also running an advertising campaign this month that states for every call our pink truck makes, we donate 1$ for every call to the "Best Chance Network" which offers low-income free mammograms. The automotive center donates $1 to the Best Chance Network, which is affiliated with The National Breast Cancer Foundation, every time a customer requests the Wayne's Pink Tow Truck for towing services and will donate $1,889 that was collected over the year.
M & C Tire is selling AutoTex Pink windshield wipers and giving a set away with each set of new tires purchased while supplies last through the month of october. On October 3rd, the whole crew wore "save a sister" (in partnership with Kalispell Regional Med Center) pink t-shirts to participate in "turn the flathead pink" to help raise awareness about breast cancer.
FMC Truck, Auto and Marine Repair are hosting "Dress for the Cause" event to benefit Breast Cancer Society of Canada October 24th. The event will host a barbecue, and give customers a chance to meet their staff and tour their facility.
The Team Schierl & Mada office staff went PINK to show their support of the Team Schierl & Mada PINK GAME FOR CANCER with the UWSP Pointer football team! The special football game was held Saturday, September 27th at Community Stadium at Goerke Field, Stevens Point and raised more than $50,000. The 2014 Pink Game for Cancer fundraising efforts benefit the Joanne A. Suomi Memorial Fund, the Breast Cancer Family Foundation, and the Circle of Friends Foundation. We are excited to support each of these organizations!
O'Daniel Automart has gone pink for October with AutoTex Pink wiper blades, giving 20% of all sales to the National Breast Cancer Foundation. O'Daniel is also hosting a Jeep Jam event on Saturday, October 11, which is raising funds to donate to our Military. Held Edgewaters Park from 6am to 8pm, the event starts the day with two special off-road courses for Jeeps, and culminates in a live performance by American Idol finalist Josh Gracin complete with fireworks.
This week, Great Lakes Credit Union was thrilled to present a check for $1,000 to the winner of our #FlatKirbyContest, AJ Katzenmaier Elementary School in North Chicago, Illinois!! They received over 400 votes, winning the contest and the $1,000 prize! Congratulations to the families, students, and staff of AJK! Thank you to everyone who voted and participated! Find out more about our Flat Kirby Contest here.
In honor of Breast Cancer awareness month Performance Automotive has teamed up with Flyvines to offer pink bracelets, and with each sale we are giving back to Casting for Recovery! All bracelets include pink fly line with other assorted colors mixed in to keep it fun. Available now on www.mavenfly.com #mavenfly
Ladies, get ready to attend this upscale, fun-filled event to learn about all aspects of the retail automotive market, along with gourmet cupcakes, a little bit of fashion, raffles, swag bags... AND MORE!
The third annual event, being hosted by Great Lakes Credit Union, will be held at the Gurnee Mills Telemundo Entertainment Stage, in Gurnee, Illinois, on Saturday October 25th, 2014, from 2pm to 4pm. GLCU will host a panel of female automotive experts, who will speak about:
• Navigating the Dealership • How to Get the Best Financing Deal • What to Know About Tire Care, Car Maintenance and Collision Repair, and • Keeping Your Car Insurance Rates Down for Yourself and your Teen Driver
So much is happening in September! The kids have gone back to school and football and tailgating season is underway. We’ll be celebrating National Drive Electric Week from September 15 to 21 and Child Passenger Safety Week from September 14 to 20, 2014. On top of these September themes, AskPatty Certified Female Friendly partners are involved in a diverse selection of activities, and are offering a great variety of special female friendly programs for September.
AutoTexPink Wiper Blades: Just in time to help WIPE OUT Breast Cancer in October for Breast Cancer Awareness Month
Even though October Breast Cancer Awareness month is next month, AutoTexPink reminds everybody that breast cancer happens every day. AutoTexPink is committed to partnering with our customers to raise breast cancer awareness and increase breast cancer support for important research and education efforts.
Valvoline Instant Oil Change Hosts PINK OUT Day As a part of their month-long promotion in support of Breast Cancer Awareness Month, Valvoline Instant Oil Change stores nationwide will be participating in a “Pink Out” day on October 2nd. “Pink Out Day is a visual event for a very visual product.” The product, of course, is AutoTex PINK Wiper Blades, and they will be taking automotive retailers nationwide by storm this October. The goal of these wipers is to “Wipe Out Breast Cancer,” and they're following through on that promise by donating 20% of every blade sold to the National Breast Cancer Foundation. Sign up here to get started!
"Ladies only" are invited to attend this upscale, fun-filled event being held at the Gurnee Mills Telemundo Entertainment Stage on Saturday October 25th from 2pm to 4pm to learn about all aspects of the retail automotive market, along with a little bit of fashion, raffles, swag bags...AND MORE!
GLCU will host a panel of female automotive experts, who will speak about:
• Navigating the Dealership • How to Get the Best Financing Deal • What to Know About Tire Care • Car Maintenance and Collision Repair, and • Keeping Your Car Insurance Rates Down for Yourself and your Teen Driver.
Routine brake inspections are essential to safe driving and maintaining your vehicle. A&H Automotive has shared an infographic sharing eight signs to help you know when you need a brake inspection; If you're experiencing drag, puling, hard pedal action, brake light on the dash, vibration, noise, low-pedal response, or grabbing when braking you should have your brakes checked.
It’s always a little scary when the Check Engine Light appears on a vehicle’s dash. Most of the time, the gas cap simply needs to be tightened. But when that doesn’t make the light go out, what do you do next? Aero Auto Repair is offering a free Check Engine Light Scan to help concerned customers.
Hillside Auto Repair has been voted as the BEST Independent Auto Repair in the South Bay by the Daily Breeze for the second year in a row! "Today’s cars are built to last 200,000 miles plus and will do so if properly maintained,” said owner Dave Carney, “and finding the right shop that you can trust is part of the equation to a well maintained car.” Hillside Auto Repair specializes in preventive maintenance on all makes and models of cars. And now, Hillside Auto Repair specialized service for hybrid vehicles.
TPS Tire & Auto is celebrating their annual customer appreciation day on September 20th, featuring free food and great prizes, a car show with race cars and military vehicles, how to demonstrations and free vehicle inspections, a car care clinic, and much more!! Don't miss it!
Yokohama Tires Promises the Ultimate Drive Yokohama ADVAN Sport A/SWhat is a tire to a driver? Is it the trusty co-pilot? The fraction of a second between a fender and a bender? The buddy who won’t change the radio station on you? In Yokohama’s new microsite, iamyokohama.com, the company takes a strong visual approach by putting all of the focus on the tire and celebrating the many things a tire is to a driver.
AskPatty In the News:
AskPatty.com attends Car Care Council Women's Board Summer Meeting AskPatty.com's CEO Jody DeVere and several of our automotive experts attended the summer meeting in San Diego for the Car Care Council Women's Board. Other special AskPatty affiliates included Amy Mattinat, owner AutoCraftsman and President of the Car Care Council Women's Board, Paula Lombard of AutoTexPink Wiper Blades, Bogi Latenier who stars in the Velocity cable TV show All Girls Garage and is owner of 180Auto, and Certified Female Friendly shop owner Maryann Croce of Croce's Transmission Specialists. The Car Care Council Women’s Board is comprised of auto care professionals dedicated to providing opportunities, education and career leadership to women in the auto care industry.
Jody DeVere CEO AskPatty.com Featured in Automotive News Article: Fine-tuning the pitch to women: Cadillac, Nissan and Others Are Talking Differently to Women -- and Portraying Them Differently As Well A study by Greenfield Online for Arnold’s Women’s Insight Team shows that three quarters of women feel misunderstood by carmakers. Jody DeVere, CEO of AskPatty.com, a Web site that provides automotive advice for women, said that while some automakers are “making wonderful progress” in reaching women, “others are still in the dark ages,” overlooking segments such as baby boomer women, a group she says has the strongest purchasing power but is nonetheless underrepresented in advertising.
AskPatty Certified Female Friendly Partners in the News:
Wade Bryant's Auto Repair and Service Center of Bend, Oregon Congratulations to Wade Bryant's for celebrating 30 years in business! Wade's is a family owned, full service, AAA approved, automotive repair and maintenance facility serving the Central Oregon area since 1984 with consistent, quality and friendly service. Visit Wade Bryant's for all of your maintenance and repair needs, for all makes and models of import and domestic cars, trucks and SUVs. We are a friendly, clean and efficient shop. We understand that sometimes car repair can be stressful and we do everything possible to make customers feel welcome, comfortable, and satisfied with their service experience.
West Side Tire & Service of Youngstown, Ohio West Side Tire & Service is doing a back-to-school donation event to help get supplies for the schools for the kids that can't afford them. They're collecting school supplies all month long and will be donating them to local schools. West Side Tire and Service, Inc. (WST) was born out of a passion for the American automobile when founded in the spring of 1978 by the Rogenski brothers, Bernard, Richard and James. The combination of fast, expert service and large selection of tires and parts quickly earned the Rogenski’s a reputation for providing high quality, honest car care. WST is an industry leading tire retailer that specializes in more than just mounting and balancing tires. Their ASE certified technicians provide services that include brakes, alignments, engine diagnostics, replacement shocks/struts, oil changes, preventative maintenance and much, much more, with three locations in the Youngstown area.
Campus Automotive of Blacksburg, Virginia Campus Automotive participated in the first annual "Christmas in July" community event with their local Chamber of Commerce. The event featured more than 30 vendors presenting activities, workshops, demonstrations, story time, wine tastings, dancing, and other fun activities. Since 1979, Campus Automotive has been providing top quality auto repair, maintenance and towing services to our wonderful customers in Blacksburg, VA and the surrounding local communities. We are a family owned and operated full-service auto repair shop, and are completely committed to providing friendly, high quality automotive services at fair prices! All of our auto repairs come with a 3 year/36,000 mile warranty, so you can be confident bringing your vehicle to Campus Automotive. In addition, we offer free Wi-Fi in our waiting area and a free shuttle service to get you where you need to go.
Walk's Service Center of State College, Pennsylvania The friendly staff of Walk's Service Center participated in the 2014 Central Pennsylvania Festival of the Arts by helping out as part of the Green grounds crew. Walk’s has been serving the Centre County area for more than 30 years, as the premier auto repair & maintenance, auto body collision & repair, and towing service center in State College, Pennsylvania. We are locally owned and operated and truly dedicated to presenting our customers with a refreshingly convenient, reliable and pleasant auto repair experience. We utilize state-of-the-art technology and diagnostic equipment to handle auto repair and maintenance services on all makes and models of cars, trucks, minivans and SUVs. For your convenience, we offer free WI-FI in our comfortable waiting area. We conduct our business with honesty and integrity, while providing friendly and professional service. Walk's is endorsed and certified by both AAA and NAPA Auto Care Center programs as a preferred auto repair and service facility.
AutoAid Repair Center of Van Nuys, California EncinoMom Magazine created an awesome video promoting Jack Bulko and his son David, and their Female Friendly & AAA Approved car repair shop serving Los Angeles and the San Fernando Valley. Located in Van Nuys, California, Auto Aid is a one-stop shop for car repair and maintenance, fleet service, and smog checks. AutoAid Repair Center has been family owned and operated since its inception in 1979.
Wilhem Automotive Service Centers of Peoria, Arizona In its annual ranking of top automotive repair facilities, Motor Age magazine has recognized Wilhelm Automotive as one of the top ten best shops in the country. Wilhelm Auto was the only shop in Arizona among the top ten. Motor Age, a monthly trade journal supporting independent automotive service providers by providing professional information, made the announcement of their fourth annual Top Shop winners this week. According to Motor Age, Wilhelm ‘demonstrated strengths in marketing, technology in the repair bays, customer relations and community service, among other attributes. “We are thrilled to be nationally recognized for the values we uphold in our business every day. For 81 years, our customers and team members have been the heart and soul of our company, and we constantly strive to be the absolute best automotive repair shop in Arizona. We are especially proud that we have accomplished this as a family business for three generations,” said Chris Garman, Wilhelm Automotive General Manager. The Top Shop selection process included the review of a thorough application that included a company profile, visual tour and information about Wilhelm Auto’s history, mission, employee philosophy, customer service and community service, among other areas. Wilhelm ranked seventh among the other repair shops from around the nation.
The Hybrid Shop (THS) Welcomes Female Customers as a Newly Certified Female Friendly® Auto Repair Facility The Hybrid Shop (THS), a growing international network of dealers committed to providing expert care for hybrid-electric vehicles (HEVs), has become an AskPatty Certified Female Friendly® Auto Repair Facility. THS has made a commitment to provide an experience that is what women need from an auto repair shop. THS also launched a female-focused micro-site, http://femalefriendlydealer.askpatty.com/?d=The_Hybrid_Shop, that provides the tools and resources requested most by women.