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111 posts categorized "Female Friendly Dealer"

February 19, 2016

Chantilly Auto Body Honored as ABRN’s 2015 Top Shop

Chantilly_auto_body_logoAskPatty.com would like to congratulate Chantilly Auto Body as Automotive Body Repair News’ 2015 Top Shop.  Chantilly Auto Body is a six-location auto body group located in and around Chantilly, Virginia. 

Automotive Body Repair News (ABRN) is a premier publication serving the collision repair industry.  Their annual Top Shop award recognizes outstanding auto body shops across the country.

Continue reading "Chantilly Auto Body Honored as ABRN’s 2015 Top Shop" »

December 24, 2015

​Lexus Puts Stilettos to the Metal

Lexus_Luxury_PalmSpringsLexus Luxury

Lexus teamed up with Christine Overstreet of Heels & Wheels to bring 22 women journalists to experience the performance side of the brand in Palm Springs, California. We were welcomed to the luxurious Ritz-Carlton in Rancho Mirage. The Ritz-Carlton has a beautiful view overlooking the panoramic sights of Palm Springs along with fire pits with comfy chairs to relax on chilly desert winter evenings. We dined our first evening at The Edge Steakhouse, a cliff-side dining experience 650 feet above the desert floor with a breathtaking view with entertainment provided by @jonigray automotive journalist and soul singing diva.


The Lexus Difference

Peggy Turner, VP Customer Service and Leigh Anne Sessions of Lexus Communications introduced us over flutes of champagne about "The Lexus Difference". This newly launched effort in 2015 is intended to attract the three demographics whose spending power is accelerating: women and millennials. "We treat our customers as guests in our home," said Lexus Vice President of Customer Service PeggyTurner LexusPeggy Turner. Along these lines, Lexus is teaming up with a Japanese perfumery At-Aroma to develop a signature scent so every showroom a customer walks into always has the same, comforting smell. We had an opportunity to smell-test and vote on our favorites, the human sense of smell affects 75% of daily emotions and plays an important role in memory. They're also looking to be more fashion-forward, currently in negotiations with a major designer to create a sophisticated uniform for their female sales team. This is a two-fold effort to not only have their employees looking sharp to guests, but to also attract more females to a sales career with Lexus.

Lexus understands how critical it is to speak to a female audience without talking down to them and this is essential factor in making a sale. "The Lexus Difference" program is available to any of Lexus’s U.S. dealership to opt-into and participate in. It will be interesting to follow if they do gain market-share with women luxury buyers as the program continues to roll-out in 2016.

Continue reading "​Lexus Puts Stilettos to the Metal" »

November 24, 2015

Valvoline Instant Oil Change Raises Over $10,000 with October Sale of Pink Wiper Blades

Valvoline_Instant_Oil_Change-go_PINK_-800-zps60d5ca27I was driving my son home from school last week when I saw a black Honda Civic with PINK wiper blades. I smiled at the driver as she passed me because I knew a portion of the revenues from her wiper blades helped support Breast Cancer Awareness. 

Valvoline Instant Oil Change's annual  PINK Wiper fundraising campaign sold pink wiper blades during October, to raise more than $10,000 for the National Breast Cancer Foundation, Inc.® (NBCF). Valvoline shops across the country were decorated in pink, and employees wore pink  shirts -- some guys even dyed their hair or wore pink wigs -- to raise awareness of this campaign. Check out some of the pink fun here at our Pinterest page.

Continue reading "Valvoline Instant Oil Change Raises Over $10,000 with October Sale of Pink Wiper Blades" »

July 20, 2015

AskPatty.com Relaunches Certified Female Friendly® Program with Renewed Focus on Consulting, Support for Brands, New Dealer Division

AskPattyLogoNewColorsHiRezAskPatty.com Inc., a website, blog, and online resource that serves as a safe haven for women to get advice on car purchases, preventative maintenance and repairs, and other automotive related topics, has announced a new phase in the ongoing evolution of its Certified Female Friendly® Program, aimed at assisting automotive retailers in attracting and retaining women customers.

Continue reading "AskPatty.com Relaunches Certified Female Friendly® Program with Renewed Focus on Consulting, Support for Brands, New Dealer Division " »

Industry Veteran Cherie Watters Returns to AskPatty.com as Head of Dealer Division

Cherie_Watters_headshotContinuing the overhaul of the AskPatty.com programs, Cherie Watters, former President of Sales and Marketing, returns to the company as Head of AskPatty.com's new Dealer Division.

“The kind of service that will work for the independent shop or tire dealer will not work in the dealer world. Dealers are very unique,” explains Jody DeVere. “Part of our renewed focus on giving our clients the support they need is moving our dealers into their own category, so that they're treated differently from start to finish. We really take our work in the dealer world very seriously.”

Continue reading "Industry Veteran Cherie Watters Returns to AskPatty.com as Head of Dealer Division" »

July 09, 2015

Auto Service: A Pleasant Event? Or Nightmare?

Woman_with_mechanic-car_repair-iStock_000061256784_SmallYou need service help for your vehicle. Soon. What do you do? The service indicator light is on, or your car is pulling to the right, or you hear a thump or strange noise. Or you just know it’s time for an oil change, or at least some type of service. You have to do something right away. But you’ve heard horror stories about atrocities and being ripped off at auto repair shops or auto dealership service departments.

Continue reading "Auto Service: A Pleasant Event? Or Nightmare? " »

June 16, 2015

Women in Automotive Conference Taps Industry Thought-Leaders for Inaugural Conference

WIAlogoThe first-ever Women in Automotive Convention will draw upon top female success stories as it assists the automotive community in recruiting, retaining, and developing female employees and leaders. Women make up just 17% of employees at auto dealerships according to NADA – and organizers of the conference are working diligently to raise this number, beginning with this event.

The conference is set for Tuesday through Thursday, August 18-20, 2015, at the Ballroom at Church Street in downtown Orlando, Florida. The three-day conference includes a recruiting event, speakers, breakout sessions, workshops, and booth displays – all centered on the goal of educating and inspiring women in all areas of the automotive industry.

Continue reading "Women in Automotive Conference Taps Industry Thought-Leaders for Inaugural Conference" »

June 04, 2015

What About Automobile Sales for Women?

Woman_salesperson_automotive_dealeship-iStock_000046856972_SmallAnd how do dealerships perceive and address women coming into their organizations?

By Thomas Procter

In a time that women have as much as 85% influence on all vehicle purchases, you might think this statistic would stimulate an interest from women in participating in the automotive industry as a career, or at least part-time. Yet, fewer than 7% of all auto salespeople are women. Even more remarkably, statistics show that these 7% are most often in the top 10% of sales for the dealerships for which they work. One might surmise that this success rate would be a tempting carrot for women wanting to make a substantial income, with benefits. Income for women in this category can realistically range from $5,000 to $12,000 per month, and even more, before taxes.

Continue reading "What About Automobile Sales for Women? " »

April 28, 2015

AskPatty Certified Female Friendly Carnival for April 2015

April_showers_Bring_May_flowers-iStock_000025448598_SmallApril showers bring May flowers, and an abundance of Certified Female Friendly activities from our CFF partners.

What activities does your shop have to share? Here are some examples of programs several Certified Female Friendly Dealers are participating in during April and May. Please share your activities with us so we can promote them here in our monthly Certified Female Friendly carnival!

 

Great_Lakes_Credit_UnionGreat Lakes Credit Union of North Chicago, Illinois
Getting the best deal on automobile financing isn't as easy as accepting the first offer you are presented with. To make sure you get the lowest possible interest rate, good dealer incentives, and a monthly payment that works well for you, you will have to do a little legwork. The effort can save you thousands of dollars. Let GLCU help you get the best auto financing you can find! 

 

Croces_TransmissionCroce's Transmission Specialists of Norwalk, Connecticut
At Croce’s Transmission, we’ve been transmission specialists since 1999. With over 40 years of experience, our transmission experts can perform the most difficult and complicated of transmission and auto repairs and services. Croce's Transmission can help you with your transmission concerns, maintenance, repair, rebuild, or replacement on automatics and standards and is currently offering $20 off transmission maintenance service. They also host special car care events for ladies only! Find out more by signing up for their weekly newsletter tips here. 

 

Schoen_Place_autoSchoen Place Auto of East Rochester, New York
Schoen Place Auto is participating in the Rochester Women's Networking event at 5:30 on May 12th. Spend an evening networking and touring the shop, get a new view on car care as Jerry displays cars up on the lift. Have a car enthusiast in your life? Bring them along to get a first-hand experience of what Shoen Place Auto has to offer. Free for members! Click here to register for the event.

 

Sayville_ford_pre_construction_saleSayville Ford of Sayville, New York
Sayville Ford has been family owned and operated for three generations — over 50 years! The largest independent Ford dealership in the New York region is building a two-floor showroom, and is preparing for the remodel with a pre-construction "Dream Big" sale event featuring great offers on many Ford models.

 

AutoAid_Auto_repair_and CollisionAutoAid Auto Repair and Collision Center of Van Nuys, California
Did you know that by spending a little now to increase fuel efficiency, drivers can multiply fuel savings and save more money at the pump? AutoAid has posted an informative blog on how keeping up with your maintenance can improve your fuel economy. Check it out here! 


TIA_women_to_watchCommunity Tire Pros & Auto Repair of Phoenix, Arizona
Community Tire Pros' Pat Fleischmann one of Tire Business's "Women to Watch in the Tire Industry"!
The Tire Industry Association (TIA) is recognizing the achievements of 18 women tire industry executives in the Spring 2015 issue of its quarterly magazine, Today’s Tire Industry. The 12-page article, “Women to Watch in the Tire Industry,” highlights the achievements of the a number of women executives, including Pat Fleischmann. This is the first year TIA has run a feature on women in the tire industry, and it based the article on a large number of nominations from the industry, the association said. The feature is not connected with advertising or any promotional contest.
“The tire industry has always been noted as being a man’s world,” said TIA President Freda-Pratt Boyer. “This magazine showcases the success stories of many women in the industry and highlights the vital roles that they play." Congratulations to Pat for receiving this honor!

 

January 14, 2015

AskPatty Certified Female Friendly Carnival for January 2015

Cff_lead_new_car-2015-thinkstock-527342777Father Time has booted out 2014 and we celebrate the arrival of Baby New Year and a brand new edition of our monthly Certified Female Friendly Blog Carnival.

Here's some examples of programs several Certified Female Friendly Dealers participated in during December. Please share your activities with us so we can promote them here in our monthly Certified Female Friendly carnival. 

6a00d8341c4f3653ef01b7c72241f8970b-300wiWomen’s Automotive Association International Names Spirit of Leadership Honorees
Six accomplished industry women have been chosen to receive the esteemed 2015 Spirit of Leadership Award. Established in 1999, the WAAI's "Spirit of Leadership" award is presented annually to professional women in the automotive industry in recognition of their significant accomplishments in their profession, community, and family. 
 
The women will be honored at the 16th Annual Spirit of Leadership Awards Reception on Saturday, January 24, 2015, 5:30 p.m. – 7:30 p.m. at a.Muse Gallery in San Francisco, where attendees will be treated to a guest appearance and exhibit by Nicola Woods, master of classic automobile paintings. The reception is being held in conjunction with the 2015 NADA Convention. A portion of the event proceeds will be contributed to the WAAI International Scholarship Program, which provides tuition assistance to qualified students pursuing careers in the automotive industry.
 

Certified Female Friendly Programs and Activities to Share

ConvoyAutoRepairConvoy Auto Repair of San Diego, California
Looking for road trip ideas? Convoy shared a blog post on great day trips near San Diego

 


Schoen_place_autoSchoen Place Auto of East Rochester, New York
If you don't already have one, Schoen Place will help you create an Emergency Kit for your car.


GLCUGreat Lakes Credit Union of North Chicago, Illinois
Great Lakes Credit Union participated in a "Secret Santa for Seniors" to collect goods for residents in the local nursing homes to help them have Happy Holidays! 


Winter_Survival_Guide

Active Green + Ross of Toronto, Ontario, Canada

There's no shortage of cole winter weather in Ontario, so Active Green + Ross has teamed up with Car Care Canada to share a winter survival guide with cold-weather car-care tips, as well as tips on staying safe while driving during the winter. 


Car_mechanic_toy-300x300

  

AutoAid of Van Nuys, California
If you've got young car fans at home, you'll want to check out their blog on the children's toy that teaches car repair.


CrawfordBuickGMCCrawford Buick GMC of El Paso, Texas
There's plenty to do around El Paso, so Crawford Buick GMC made a list of things to do during the Holiday Season.


Be sure to check out all the great things our Certified Female Friendly partners accomplished in November.




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