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114 posts categorized "Female Friendly Dealer"

August 10, 2016

We Welcome Kelly Williams to the AskPatty Team!

Kelly_Williams-headshot-sHi! I’m Kelly Williams from Canada and I’m excited to be joining the Ask Patty Certified Female Friendly team! You will soon be seeing blogs from me about all things automotive!

So who am I? Well I raced cars for 15 years and 10 of those were in the top stock car series in Canada, called CASCAR. I was also a pace car driver for the Champcar World Series (now Indy Car).

In addition to that I work numerous vehicle launches, am a driving coach, motivational public speaker, was a judge on Canada’s Worst Driver (season 1), and I teach women about taking care of their cars. Everything I do is automotive and I love every second of it.

I live about an hour outside of Toronto and I also ride a Honda CBR 600RR, which is unbelievably fast. In the winter months I go snowmobiling with my boyfriend and we can often do this right from my driveway.

So there’s me in a nutshell and -- oh by the way -- I’m a certified high school teacher and, no, I don’t say “eh.”  :)

 

July 11, 2016

AskPatty.com Congratulates Certified Female Friendly Car Dealerships

Askpatty_female_friendly_certified_logo_webAskPatty.com has announced that a growing number of car dealerships across the US have joined the growing ranks of companies who promise to address the needs of women consumers, as part of the expansive network of AskPatty.com Certified Female Friendly® locations in North America.

Team members at each of these locations have completed a training and certification process to provide a Certified Female Friendly® experience that exceeds women’s expectations.

Continue reading "AskPatty.com Congratulates Certified Female Friendly Car Dealerships" »

May 22, 2016

AskPatty.com is Celebrating Our 10 Year Anniversary

APBirthday10

February 19, 2016

Chantilly Auto Body Honored as ABRN’s 2015 Top Shop

Chantilly_auto_body_logoAskPatty.com would like to congratulate Chantilly Auto Body as Automotive Body Repair News’ 2015 Top Shop.  Chantilly Auto Body is a six-location auto body group located in and around Chantilly, Virginia. 

Automotive Body Repair News (ABRN) is a premier publication serving the collision repair industry.  Their annual Top Shop award recognizes outstanding auto body shops across the country.

Continue reading "Chantilly Auto Body Honored as ABRN’s 2015 Top Shop" »

December 24, 2015

​Lexus Puts Stilettos to the Metal

Lexus_Luxury_PalmSpringsLexus Luxury

Lexus teamed up with Christine Overstreet of Heels & Wheels to bring 22 women journalists to experience the performance side of the brand in Palm Springs, California. We were welcomed to the luxurious Ritz-Carlton in Rancho Mirage. The Ritz-Carlton has a beautiful view overlooking the panoramic sights of Palm Springs along with fire pits with comfy chairs to relax on chilly desert winter evenings. We dined our first evening at The Edge Steakhouse, a cliff-side dining experience 650 feet above the desert floor with a breathtaking view with entertainment provided by @jonigray automotive journalist and soul singing diva.


The Lexus Difference

Peggy Turner, VP Customer Service and Leigh Anne Sessions of Lexus Communications introduced us over flutes of champagne about "The Lexus Difference". This newly launched effort in 2015 is intended to attract the three demographics whose spending power is accelerating: women and millennials. "We treat our customers as guests in our home," said Lexus Vice President of Customer Service PeggyTurner LexusPeggy Turner. Along these lines, Lexus is teaming up with a Japanese perfumery At-Aroma to develop a signature scent so every showroom a customer walks into always has the same, comforting smell. We had an opportunity to smell-test and vote on our favorites, the human sense of smell affects 75% of daily emotions and plays an important role in memory. They're also looking to be more fashion-forward, currently in negotiations with a major designer to create a sophisticated uniform for their female sales team. This is a two-fold effort to not only have their employees looking sharp to guests, but to also attract more females to a sales career with Lexus.

Lexus understands how critical it is to speak to a female audience without talking down to them and this is essential factor in making a sale. "The Lexus Difference" program is available to any of Lexus’s U.S. dealership to opt-into and participate in. It will be interesting to follow if they do gain market-share with women luxury buyers as the program continues to roll-out in 2016.

Continue reading "​Lexus Puts Stilettos to the Metal" »

November 24, 2015

Valvoline Instant Oil Change Raises Over $10,000 with October Sale of Pink Wiper Blades

Valvoline_Instant_Oil_Change-go_PINK_-800-zps60d5ca27I was driving my son home from school last week when I saw a black Honda Civic with PINK wiper blades. I smiled at the driver as she passed me because I knew a portion of the revenues from her wiper blades helped support Breast Cancer Awareness. 

Valvoline Instant Oil Change's annual  PINK Wiper fundraising campaign sold pink wiper blades during October, to raise more than $10,000 for the National Breast Cancer Foundation, Inc.® (NBCF). Valvoline shops across the country were decorated in pink, and employees wore pink  shirts -- some guys even dyed their hair or wore pink wigs -- to raise awareness of this campaign. Check out some of the pink fun here at our Pinterest page.

Continue reading "Valvoline Instant Oil Change Raises Over $10,000 with October Sale of Pink Wiper Blades" »

July 20, 2015

AskPatty.com Relaunches Certified Female Friendly® Program with Renewed Focus on Consulting, Support for Brands, New Dealer Division

AskPattyLogoNewColorsHiRezAskPatty.com Inc., a website, blog, and online resource that serves as a safe haven for women to get advice on car purchases, preventative maintenance and repairs, and other automotive related topics, has announced a new phase in the ongoing evolution of its Certified Female Friendly® Program, aimed at assisting automotive retailers in attracting and retaining women customers.

Continue reading "AskPatty.com Relaunches Certified Female Friendly® Program with Renewed Focus on Consulting, Support for Brands, New Dealer Division " »

Industry Veteran Cherie Watters Returns to AskPatty.com as Head of Dealer Division

Cherie_Watters_headshotContinuing the overhaul of the AskPatty.com programs, Cherie Watters, former President of Sales and Marketing, returns to the company as Head of AskPatty.com's new Dealer Division.

“The kind of service that will work for the independent shop or tire dealer will not work in the dealer world. Dealers are very unique,” explains Jody DeVere. “Part of our renewed focus on giving our clients the support they need is moving our dealers into their own category, so that they're treated differently from start to finish. We really take our work in the dealer world very seriously.”

Continue reading "Industry Veteran Cherie Watters Returns to AskPatty.com as Head of Dealer Division" »

July 09, 2015

Auto Service: A Pleasant Event? Or Nightmare?

Woman_with_mechanic-car_repair-iStock_000061256784_SmallYou need service help for your vehicle. Soon. What do you do? The service indicator light is on, or your car is pulling to the right, or you hear a thump or strange noise. Or you just know it’s time for an oil change, or at least some type of service. You have to do something right away. But you’ve heard horror stories about atrocities and being ripped off at auto repair shops or auto dealership service departments.

Continue reading "Auto Service: A Pleasant Event? Or Nightmare? " »

June 16, 2015

Women in Automotive Conference Taps Industry Thought-Leaders for Inaugural Conference

WIAlogoThe first-ever Women in Automotive Convention will draw upon top female success stories as it assists the automotive community in recruiting, retaining, and developing female employees and leaders. Women make up just 17% of employees at auto dealerships according to NADA – and organizers of the conference are working diligently to raise this number, beginning with this event.

The conference is set for Tuesday through Thursday, August 18-20, 2015, at the Ballroom at Church Street in downtown Orlando, Florida. The three-day conference includes a recruiting event, speakers, breakout sessions, workshops, and booth displays – all centered on the goal of educating and inspiring women in all areas of the automotive industry.

Continue reading "Women in Automotive Conference Taps Industry Thought-Leaders for Inaugural Conference" »




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