AskPatty.com would like to congratulate Chantilly Auto Body as Automotive Body Repair News’ 2015 Top Shop. Chantilly Auto Body is a six-location auto body group located in and around Chantilly, Virginia.
Automotive Body Repair News (ABRN) is a premier publication serving the collision repair industry. Their annual Top Shop award recognizes outstanding auto body shops across the country.
Lexus teamed up with Christine Overstreet of Heels & Wheels to bring 22 women journalists to experience the performance side of the brand in Palm Springs, California. We were welcomed to the luxurious Ritz-Carlton in Rancho Mirage. The Ritz-Carlton has a beautiful view overlooking the panoramic sights of Palm Springs along with fire pits with comfy chairs to relax on chilly desert winter evenings. We dined our first evening at The Edge Steakhouse, a cliff-side dining experience 650 feet above the desert floor with a breathtaking view with entertainment provided by @jonigray automotive journalist and soul singing diva.
The Lexus Difference
Peggy Turner, VP Customer Service and Leigh Anne Sessions of Lexus Communications introduced us over flutes of champagne about "The Lexus Difference". This newly launched effort in 2015 is intended to attract the three demographics whose spending power is accelerating: women and millennials. "We treat our customers as guests in our home," said Lexus Vice President of Customer Service Peggy Turner. Along these lines, Lexus is teaming up with a Japanese perfumery At-Aroma to develop a signature scent so every showroom a customer walks into always has the same, comforting smell. We had an opportunity to smell-test and vote on our favorites, the human sense of smell affects 75% of daily emotions and plays an important role in memory. They're also looking to be more fashion-forward, currently in negotiations with a major designer to create a sophisticated uniform for their female sales team. This is a two-fold effort to not only have their employees looking sharp to guests, but to also attract more females to a sales career with Lexus.
Lexus understands how critical it is to speak to a female audience without talking down to them and this is essential factor in making a sale. "The Lexus Difference" program is available to any of Lexus’s U.S. dealership to opt-into and participate in. It will be interesting to follow if they do gain market-share with women luxury buyers as the program continues to roll-out in 2016.
I was driving my son home from school last week when I saw a black Honda Civic with PINK wiper blades. I smiled at the driver as she passed me because I knew a portion of the revenues from her wiper blades helped support Breast Cancer Awareness.
Valvoline Instant Oil Change's annual PINK Wiper fundraising campaign sold pink wiper blades during October, to raise more than $10,000 for the National Breast Cancer Foundation, Inc.® (NBCF). Valvoline shops across the country were decorated in pink, and employees wore pink shirts -- some guys even dyed their hair or wore pink wigs -- to raise awareness of this campaign. Check out some of the pink fun here at our Pinterest page.
AskPatty.com Inc., a website, blog, and online resource that serves as a safe haven for women to get advice on car purchases, preventative maintenance and repairs, and other automotive related topics, has announced a new phase in the ongoing evolution of its Certified Female Friendly® Program, aimed at assisting automotive retailers in attracting and retaining women customers.
“The kind of service that will work for the independent shop or tire dealer will not work in the dealer world. Dealers are very unique,” explains Jody DeVere. “Part of our renewed focus on giving our clients the support they need is moving our dealers into their own category, so that they're treated differently from start to finish. We really take our work in the dealer world very seriously.”
You need service help for your vehicle. Soon. What do you do? The service indicator light is on, or your car is pulling to the right, or you hear a thump or strange noise. Or you just know it’s time for an oil change, or at least some type of service. You have to do something right away. But you’ve heard horror stories about atrocities and being ripped off at auto repair shops or auto dealership service departments.
The first-ever Women in Automotive Convention will draw upon top female success stories as it assists the automotive community in recruiting, retaining, and developing female employees and leaders. Women make up just 17% of employees at auto dealerships according to NADA – and organizers of the conference are working diligently to raise this number, beginning with this event.
The conference is set for Tuesday through Thursday, August 18-20, 2015, at the Ballroom at Church Street in downtown Orlando, Florida. The three-day conference includes a recruiting event, speakers, breakout sessions, workshops, and booth displays – all centered on the goal of educating and inspiring women in all areas of the automotive industry.
By Thomas Procter
In a time that women have as much as 85% influence on all vehicle purchases, you might think this statistic would stimulate an interest from women in participating in the automotive industry as a career, or at least part-time. Yet, fewer than 7% of all auto salespeople are women. Even more remarkably, statistics show that these 7% are most often in the top 10% of sales for the dealerships for which they work. One might surmise that this success rate would be a tempting carrot for women wanting to make a substantial income, with benefits. Income for women in this category can realistically range from $5,000 to $12,000 per month, and even more, before taxes.
What activities does your shop have to share? Here are some examples of programs several Certified Female Friendly Dealers are participating in during April and May. Please share your activities with us so we can promote them here in our monthly Certified Female Friendly carnival!
Great Lakes Credit Union of North Chicago, Illinois
Getting the best deal on automobile financing isn't as easy as accepting the first offer you are presented with. To make sure you get the lowest possible interest rate, good dealer incentives, and a monthly payment that works well for you, you will have to do a little legwork. The effort can save you thousands of dollars. Let GLCU help you get the best auto financing you can find!
Croce's Transmission Specialists of Norwalk, Connecticut
At Croce’s Transmission, we’ve been transmission specialists since 1999. With over 40 years of experience, our transmission experts can perform the most difficult and complicated of transmission and auto repairs and services. Croce's Transmission can help you with your transmission concerns, maintenance, repair, rebuild, or replacement on automatics and standards and is currently offering $20 off transmission maintenance service. They also host special car care events for ladies only! Find out more by signing up for their weekly newsletter tips here.
Schoen Place Auto of East Rochester, New York
Schoen Place Auto is participating in the Rochester Women's Networking event at 5:30 on May 12th. Spend an evening networking and touring the shop, get a new view on car care as Jerry displays cars up on the lift. Have a car enthusiast in your life? Bring them along to get a first-hand experience of what Shoen Place Auto has to offer. Free for members! Click here to register for the event.
Sayville Ford of Sayville, New York
Sayville Ford has been family owned and operated for three generations — over 50 years! The largest independent Ford dealership in the New York region is building a two-floor showroom, and is preparing for the remodel with a pre-construction "Dream Big" sale event featuring great offers on many Ford models.
AutoAid Auto Repair and Collision Center of Van Nuys, California
Did you know that by spending a little now to increase fuel efficiency, drivers can multiply fuel savings and save more money at the pump? AutoAid has posted an informative blog on how keeping up with your maintenance can improve your fuel economy. Check it out here!
Community Tire Pros & Auto Repair of Phoenix, Arizona
Community Tire Pros' Pat Fleischmann one of Tire Business's "Women to Watch in the Tire Industry"!
The Tire Industry Association (TIA) is recognizing the achievements of 18 women tire industry executives in the Spring 2015 issue of its quarterly magazine, Today’s Tire Industry. The 12-page article, “Women to Watch in the Tire Industry,” highlights the achievements of the a number of women executives, including Pat Fleischmann. This is the first year TIA has run a feature on women in the tire industry, and it based the article on a large number of nominations from the industry, the association said. The feature is not connected with advertising or any promotional contest.
“The tire industry has always been noted as being a man’s world,” said TIA President Freda-Pratt Boyer. “This magazine showcases the success stories of many women in the industry and highlights the vital roles that they play." Congratulations to Pat for receiving this honor!