Last week, we shared news about how Valvoline stores nationwide have gone pink in Octoberto help wipe out cancer with the sales of AutoTex Pink windshield wipers. This week, we’re focusing on ways that both Ford and General Motors are showing their support of Breast Cancer Awareness programs.
According to the National Highway Transportation Safety Association, drunk driving crashes have accounted for about 40% of the traffic fatalities during the July 4th holiday over the last five years, making it one of the deadliest holidays on our nation’s roadways.
Unfortunately, according to NHTSA, someone in the United States dies in an alcohol-impaired-driving crash every 51 minutes.
Want to better educate yourself on how your blood alcohol concentration is determined? B4UDrink is an interactive program developed by The Foundation for Advancing Alcohol Responsibility (FAAR) that educates the user about how alcohol consumption affects an individual's Blood Alcohol Concentration (BAC). You can find out about your more here at their “virtual bar.”
As a part of our annual MOMS: Moms Opposing Multiple Sclerosis initiative, @AskPatty will be hosting an all-day Twitter chat on World MS Day, May 28. Join us using hashtag #MomsMS all day long on Wednesday the 28th to help us spread awareness - and to really make a difference, make a donation to the MS Society and help us find a cure!
Support the Multiple Sclerosis Society, Get a Chance to WIN a One-of-a-Kind Ford Mustang Convertible!
Ford Motor Company, which has worked closely with the Michigan Chapter of the Multiple Sclerosis Society for more than a decade, has generously donated a vehicle to benefit the National MS Society and the NOW research campaign. Raffle tickets for this once-in-a-lifetime opportunity are $20 each, and the drawing will be held in August as part of the annual Woodward Dream Cruise. Click here to find out how to purchase your raffle tickets.
A single 2015 Ford Mustang "50 Years" special edition GT convertible will be produced for raffle and will feature a performance pack as well as content from Ford's 50 Year Limited Edition fastback, including a badge on the instrument panel engraved with the signature of Ford Motor Company Executive Chairman Bill Ford and identifying the car as one of a kind with serial number 0001 of 0001
Jody DeVere, CEO of AskPatty.com, is a mom with two adult children fighting Multiple Sclerosis
According to Jody, the challenges of Multiple Sclerosis affect the entire family. "I'm sometimes overwhelmed by the gravity of the disease and the horrible impact it's having on my children, in fact, on our entire family," she says. It's because of this connection that AskPatty has a strong commitment to supporting the Multiple Sclerosis Society.
The National MS Society is a driving force of MS research and treatment to stop disease progression, restore function, and end MS forever. The National MS Society mobilizes people and resources to drive research for a cure and to address the challenges of everyone affected by MS.
To help celebrate World MS Day (Wednesday, May 28, 2014), we at AskPatty are partnering with the Multiple Sclerosis Society to raise awareness of the disease with our MOMS (Moms Opposing Multiple Sclerosis) social media campaign. We have also created an official MOMS donation page where supporters can contribute directly to the MS Society to help research prevention, treatments, and a cure.
Today at AskPatty, we remember the women service members who have taken on a variety of roles and have risen through the ranks in our nation’s military. Wives, mothers, sisters, daughters: At the foundation of our nation’s history with the American Revolution and continuing to the present, women have always volunteered in defense of our nation.
From 1942-1945, while men fought in the battlefront of World War II, more 18 million women filled the civilian and defense positions created is the country's shift to wartime productions.
Scores of women have served honorably in a variety of occupations, but most importantly, we made history when The Pentagon lifted its ban on women in front-line combat roles. In January, 2013, Defense Secretary Leon Panetta and General Martin Dempsey, chairman of the Joint Chiefs of Staff, signed an order at a Pentagon news conference rescinding the rule that prevented women from serving in direct combat jobs.
The celebration of Mother's Day began in the United States in the early 20th century. According to Wikipedia, the modern American holiday of Mother's Day was first celebrated in 1908, when Anna Jarvis held a memorial in remembrance of her mother who passed away in 1905.
As the American President, on May 9, 1914, President Woodrow Wilson made an official announcement proclaiming Mother's Day as a national holiday that was to be held each year on the 2nd Sunday of May.
The tradition of giving a Mother's Day Proclamation continues to this day with each President of the United States doing so every year. Below, please find this year's presidential proclamation, in which President Obama urges all Americans to express love and gratitude to mothers everywhere. ceremonies, and activities.
We at AskPatty want you to have a safe and sober St. Patrick’s Day! - See more at: http://caradvice.askpatty.com/ask_patty_/2014/03/askpatty-promotes-safe-driving-for-safe-and-sober-st-patricks-day-celebrations-.html#more
We at AskPatty want you to have a safe and sober St. Patrick’s Day!
March 3rd marked 100 years since suffragists marched on Washington. Suffragists faced a difficult road in their march towards equality. Even women opposed giving women the right to vote. One letter called it "an endorsement of nagging as a national policy." The "National Policy of Nagging" Pinterest board, created by the National Archives, honors this anniversary.
“It takes three years to take a vehicle to market,” explained Sheryl Connelly, Global Consumer Trends and Futuring at Ford. ”What most of us don't know is that one of the tools we use to bring it to market is micro-trends.”
“What’s a micro-trend?” we asked. Connelly explained that they have a shorter life than big trends and serve as a more accurate way of determining how people think, act, feel and …spend.
For instance, did you know that worldwide, the average cell phone user checks their phone 150 times a day?
How about this? 62% of adults globally agree that, when people react positively to things they share on social media, they feel better about themselves.
These are just a couple of the hundreds of insights that Ford researched to create the 2nd annual edition of 10 Trends for 2014.
You may ask: what does this have to do with cars? Everything from the way they are designed marketed and priced to (more obviously) the technology.
To follow, five of Ford’s future micro-trends: 1. Female Frontier: On a global basis, women are changing the dialogue around gender roles. With increasing prominence in politics and the work force, women are even changing the rules of marriage and having children. 66% of men and women agree that the world would be a better place if men thought more like women. As Obama said in his recent State of the Union speech, “When women succeed, America succeeds.”
Insights: Take a look around Ford’s corporate structure and you will find women ruling in areas including; technology, marketing, strategy, design and engineering. Ford understands how important it is to have women behind the building of new vehicles. After all, women are over 85% of the buying decisions for cars in the US.
2. Micro-moments: The ADD of wanting to do it all in less time. Media snacking is the word for packing in as much as we can in 24 hours. From two minutes in the grocery store checkout to five minutes between meetings, downtime is disappearing.
Insights: Innovations like Kickstarter ( fundraising), Groupons (deals on everything) and Rent the Runway (leasing designer clothes for as little as $20), are changing the business model. Just six years after launching Ford SYNC, the company has delivered more than 10 million vehicles equipped with the hands-free, voice-activated command system. Among other things, the SYNC system controls mobile phones, digital music players, reads your incoming text messages and can provide audio versions of favorite articles from a host of magazines and newspapers.
3. Old School: Romanticizing how things used to be, we find comfort and connection in brands, craftsmanship, products and experiences that evoke nostalgia. People are looking back to find meaning. 82% of Americans agree that vintage products have more character than new products.
Insights: The Ford Mustang hits 50 in 2014! Since the pony’s reveal in 1964, over 9 million Mustangs have been sold. From the racetrack to movies, music and toys, this popular car has become a noted part of pop culture. The nostalgic Mustang has created such a passionate following that more than 600 Mustang enthusiast clubs exist globally.
4. Sustainability Blues: While going green may protect 30% of the earth’s surface, the other 70% is water. The world is starting to pay more attention to water. For example, Levi launched their Water
Insights: For over a decade, Ford has been committed to decreasing its water footprint by applying water-saving initiatives globally. The company has reduced water usage in everything from cooling towers to parts washing and paint operations, resulting in a 62 percent reduction in global water consumption. This has also saved 10.6 gallons of H2O – that’s enough to fill 16.000 Olympic pools!
5. Fomo/Jomo: The fear of missing out and the joy of missing out: We have unlimited choice of when, where and how we spend our time. Car technologies for connectivity obviously help us stay connected but, truthfully, are we getting too addicted?
Insights: Phantom vibration: We are so accustomed to waiting for vibration (ring-xiety) that it has become a reality. Nearly 90 percent of college grads in a 2012 US study said they felt phantom vibrations. Cell phone stacking (yes, piling your mobiles on the table) is becoming a way to help people ensure an environment free of distraction when they socialize at bars and restaurants. The gig—the first person to pick up their phone picks up the tab for the table!
To keep up with Ford’s Trends on twitter visit #fordtrends
A media ride and drive event in Memphis several years ago left me with some free time in the afternoon before heading to the airport to return home. My colleague and I were wondering how to pass a few hours, when he suggested we visit the Lorraine Motel, the assassination site of Martin Luther King, Jr. which now houses the National Civil Rights Museum. It was an eye-opening afternoon for me: I was raised in Hawthorne, California, in the 1970s, and grew up with the understanding that all us kids were the same -- even though I was a white girl and I was the minority among my own diverse peer group.
More than 40 years ago, on April 4, 1968, the Lorraine Motel was a small minority-owned business in the south end of downtown Memphis. The motel's owner, Walter Lane Bailey preserved two rooms of his hotel as a shrine to Dr. King as well as to his wife, Lorraine, who died of a brain hemorrhage several hours after King was shot. Ultimately, the hotel closed down, and group of prominent Memphians, concerned that the historic site would be destroyed through neglect and indifference, formed the Martin Luther King Memorial Foundation to save the Lorraine.
With support from the City of Memphis, Shelby County, the State of Tennessee, as well as many local banks, businesses, and community members, the National Civil Rights Museum opened its doors to visitors on September 29, 1991, and now houses a 12,800-square-foot exhibit titled "Exploring the Legacy." It also connects to the Main Street Rooming House across the street where James Earl Ray allegedly fired the fatal shot resulting in the death of Dr. Martin Luther King, Jr.
Each year, the National Civil Rights Museum provides a memorial program on Martin Luther King, Jr. day, with an entire day of programs and activities to inspire new generations of leaders to service.
On this day each year, I'm challenged to consider how this holiday is relevant to a woman's automotive site, and I'm reminded of what things were like for black people during the 1960s. I didn't live through the Civil Rights era, so my understanding of racisim and segregation is guided largely by what I learned in history classes, by what I experienced during the Los Angeles Riots of 1992, and by considering the moving exhibits at the museum.
The civil rights laws of the 1960s were intended to prohibit race and gender discrimination in the handful of markets -- employment, housing, and public accommodations -- in which discrimination was perceived to be particularly acute. According to Thomas J. Sugure in his Case Study titled "Driving While Black: The Car and Race Relations in Modern America" I am reminded that issues of transportation were especially significant.