“Until now, Toyota RAV4 sales have skewed towards female buyers,” said Bill Fay, Group VP and GM of Toyota. That was a surprise to me. However, he mentioned that they were trying to even out the score while growing the brand.
That just may happen with the introduction of the RAV4 Hybrid. While Toyota can boast sales of eight million hybrids; this is their first hybrid joining the small SUV market with competition including Honda CRV, Ford Escape, and Nissan Rogue.