Rich Miller is chief product specialist of Nissan Product Planning for Titan and Armada and is a life-long truck enthusiast. Miller has been with Nissan trucks for over 18 years, and he has an inside view of what a customer wants and needs in the truck market segment.
Before joining the Titan full-size truck project in 1999, Miller had worked with Frontier and Xterra. His strategy was to test the capability of Nissan's first full-size truck with drivers who would take that vehicle to its limits. These early Titans were loaned to cowboys on his family ranch in Idaho, oil riggers, log cutters, and tradespeople in tough, physical work. Each group evaluated the truck in real-world driving and work scenarios, all of which played into the robust Titan pickup.